avid MediaCentral: Avid bet by an open, integrated and flexible environment Bajo el eslogan Avid Everywhere, la compa a estadounidense ha organizado un evento en Feria de Madrid en el que ha mostrado algunas de las ventajas de su nueva plataforma Avid MediaCentral.
Con motivo de la celebraci n en Madrid e BIT Broadcast 2014, Avid ha querido compartir con los profesionales su visi n sobre el futuro del sector de los medios de comunicaci n y la industria del entretenimiento. Bajo el eslogan Avid Everywhere, la compa a estadounidense ha organizado un evento en Feria de Madrid en el que ha mostrado algunas de las ventajas de su nueva plataforma abierta, integrada y flexible, Avid MediaCentral.
The new Avid Everywhere vision focuses both on broadcast as video and audio environments. For broadcast, Avid proposes to connect audiences more efficient, powerful, and cost effective with solutions prepared to strategically address the current and future needs.
En edici n de v deo, Avid ha dado a conocer sus ltimas soluciones en la nube, bajo demanda, o por medio de una suscripci n o licencia flotante. Por lo que respecta a audio, ahora es posible colaborar en nube, compartir y vender m sica y creaciones de audio de forma simple y eficaz con Avid.
El encargado de abrir el encuentro Avid Everywhere, ha sido Luis Rodr guez, director general de Indra quien ha reflexionado sobre los factores tecnol gicos que mayor influencia han ejercido en el sector en los ltimos a os. Tres claves, seg n Rodr guez, han marcado esta evoluci n: el aumento de la velocidad de los procesadores, una mayor conectividad y un aumento de la capacidad de almacenamiento. Todo ello ha permitido avances espectaculares en la utilidad, ubicuidad y velocidad de los dispositivos conectados y una convergencia en los principales dispositivos con conexi n: televisor, ordenador, videoconsola, smartphone y tablet.
Otros factores como el aumento de la banda ancha, pasando en apenas diez a os de 128 kbits/s a m s de 100 Mbit/s y el aumento de adaptadores HDMI est n propiciando una eclosi n del v deo online y una manera adicional a conectar el televisor.
Luis Rodr guez ha destacado que a finales de 2014, cincuenta millones de hogares habr n conectado dos o m s servicios de tv de pago mientras que otros diez podr n acceder a contenidos premium como parte de la contrataci n de la banda ancha o similar.
La mayor a de los hogares tendr n dos proveedores de tv de pago: un servicio basado en plataforma de sat lite, cable o IPTV y un servicio de SVOD secundario.
Por ello, seg n el director de Indra, los creadores de contenidos no tendr n m s remedio que innovar tanto en lo que ofrecen como en c mo lo ofrecen y distribuyen .
Desde su punto de vista, la industria necesita soluciones que ayuden a estructurar todos los procesos productivos y de emisi n y que adem s sean encapsulables y conectables.
Covering the needs of practitioners
Gonzalo del Val, director de ventas de Avid para Espa a, Portugal y Grecia, ha enmarcado la situaci n actual dentro de una aceleraci n en la digitalizaci n de assets de media, una consumerizaci n en la creaci n y distribuci n de contenidos, y constante presi n en t rminos de eficiencia operativa.
Por otro lado, ha reflexionado sobre el hecho de que el audiovisual es una industria muy fragmentada, ya que el top 10 de los proveedores de broadcast ocupa el 15-20% del market share, frente al 50% por ejemplo que vive el sector financiero.
Por ello, seg n del Val, los proveedores debemos abrirnos y trabajar de forma conjunta para que esta complejidad en el mercado disminuya. Las necesidades de los profesionales de la industria son, a juicio de Gonzalo del Val, crear contenidos inspiradores y de superior calidad; contar con flujos de trabajo integrados; implantar una mejor y m s fluida colaboraci n; asegurar una mayor protecci n y optimizaci n del valor de los assets de media; y colaborar con partners con experiencia en la industria.
La respuesta es Avid Everywhere, con una amplia propuesta para crear, conectar, monetizar y crear entornos colaborativos, creando una mayor relaci n y m s fluida entre el creador y consumidor de contenidos , ha asegurado.
De ah surge la plataforma Avid MediaCentral. A partir de ella se construye el portfolio de productos con distintas capas con cuatro bloques principales: media services, herramientas de conectividad, motor de orquestaci n y configuraci n y administraci n de usuario , ha se alado.
Avid ha construido distintas capas: Artist Suite (aplicaciones para creaci n de contenidos), Media Suite (capa intermedia con aplicaciones que ofrecen posibilidad de gestionar o enriquecer contenidos) y Storage Suite (donde residen los contenidos).
Un ejemplo, del nuevo esquema de trabajo en el que Avid pretende enmarcar su actividad la encontramos en el nuevo Media Composer. En NAB, la compa a present una licencia flotante para esta soluci n, que otorga mayor flexibilidad para gestionar y adquirir licencias. Otra de las grandes novedades es Interplay Cloud, que ofrece ahora la posibilidad de trabajar de forma remota con contenidos localmente y remotamente. En audio, la colaboraci n en cloud del popular Pro Tools es buena muestra tambi n de la evoluci n que est viviendo Avid.
En el rea de Media Suite, Avid ha anunciado dos nuevas herramientas: Media Director para ingesta de ficheros y Media Index (para b squeda en cualquier base de datos).
En Storage Suite, se abren ahora nuevas posibilidades de almacenamiento como el soporte para 4K de Isis o el nuevo nearline Isis 2500
Para Gonzalo del Val resulta evidente el posicionamiento inigualable como una plataforma abierta, integrada y flexible, hecho por y para los profesionales de la industria .
Por ltimo, del Val ha presentado en Madrid la experiencia que est suponiendo la Asociaci n de Clientes de Avid, que tuvo su primera reun
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avid MediaCentral: Avid bet by an open, integrated and flexible environment Bajo el eslogan Avid Everywhere, la compa a estadounidense ha organizado un evento en Feria de Madrid en el que ha mostrado algunas de las ventajas de su nueva plataforma Avid MediaCentral. 
