DPA MICROPHONES TO INVEST AND FOCUS ON FRENCH MARKET

Establishing a French sales force will allow DPA to get closer to this market.

In keeping with its philosophy of getting closer to dealers and customers alike, DPA Microphones is strengthening its presence in France by setting up a dedicated DPA sales and support team to handle this very important, growing market.

From May 1, 2021, the new DPA subsidiary, DPA Microphones France, will take over responsibility for all sales in France from Audio2, which will no longer distribute DPA microphones.

France is an important and interesting market for DPA," says DPA's CEO Kalle Hvidt Nielsen.

"We have a strong, loyal customer base and see more potential for growth, which is why we have chosen to invest even more in the market.

He continues: "Over the years, Audio2 has been key to our success in France, helping us establish DPA's reputation for high quality products as well as good and reliable service and support. However, we want to be even closer with our dealers and end customers. Together with our dealer network, we want to grow the DPA presence in France. With this change, we hope to make the DPA brand more accessible and help even more people experience great sound.

To facilitate a smooth transition, DPA Microphones France will be headed from Denmark by Martin M ller Park, DPA's VP of Sales for France. Key members of Audio2 s sales force will join DPA Microphones France from May 1. As well as handling sales and support, they will also play a key role in providing customer feedback, which will help DPA deliver high levels of service and products for the market.

On behalf of the French team, we are very happy and proud to join the DPA Family , says Christophe Bonneau, Regional Sales Manager, DPA Microphones France. We have worked together for many years and built up a strong team. We know the customers and DPA well. Being part of DPA was the logical outcome as we had acted for years like we were the brand itself. The French team will be familiar for most customers with Antoine Renard and myself working with sales and Alex Bonnie-Tholon working with Customer Care and handling orders from customers. And finally, Nicolas Miljeu and his brother Guillaume Miljeu working with marketing and IT.

DPA Microphones looks forward to continuing business with existing customers and welcoming new customers as well. All customers will be contacted by DPA and new customers may reach out to DPA by writing to: info-fr@dpamicrophones.com for more information.

LINK:	https://www.dpamicrophones.com/news/dpa-microphones-to-invest-and-focu...
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