WATCHOUT greets visitors to SINGLE STREAM at Museum of Moving Image, NY

WATCHOUT greets visitors to SINGLE STREAM at Museum of Moving Image, NY 11 Sep 2013

Entrance hallway film wows, informs and engages audiences

Museum of Moving Image, Astoria, NY is currently showing SINGLE STREAM (2013), a new large-scale 28-minute video installation by artists Pawel Wojtasik, Toby Lee and Ernst Karel. The impressive 50x8-foot mural greets visitors in the museum's lobby and entrance hallway and relies on Dataton WATCHOUT multi-image display and presentation software to manage and warp the content across five Barco edge-blended projectors.

SINGLE STREAM, 28 minutes, color/sound. Exhibition view. Photo by Jason Eppink. Museum of Moving Image click to download high-res images.

Since its renovation in 2011, the Museum of Moving Image's lobby wall has become a showcase for adventurous videoinstallations and curated exhibits of web art. The lobby is the first thing that visitors see, said Jason Eppink, associate curator of digital media at Museum of Moving Image. It is a challenging space to program and curate because it's first and foremost a functional space. There are visitors coming in and out of the building to speak with guest services and ticketing.

During the renovation, prime audiovisual contractor Electrosonic, supported by Show Sage, Dataton Premium Partner for North America, upgraded the audiovisual technology across various areas of the museum including its lobby wall. Electrosonic senior sales consultant Bryan Abelowitz noted: We worked with Museum of Moving Image throughout the 1990s and did their original Behind the Screen' core exhibition. In 2011, we provided a state-of-the-art, 21st-century upgrade, which included WATCHOUT in the lobby wall. We chose WATCHOUT for our project because it is so reliable and is able to handle a range of video and audio formats that the museum can easily operate.

Weve relied on the WATCHOUT system from the very beginning, said Jason Eppink. The Museum is dedicated to the moving image in all its forms, so we use the free run capability of WATCHOUT to manage a wide range of works, including live action video, animation, and animated GIFs. The lobby wall is used to both exhibit artwork examine cultural phenomenon.

WATCHOUT is a rock-solid platform. In future, we are looking at using the Dynamic Image Server function to further engage audiences.

Jim Testa, president of Show Sage said: It is terrific to see the Museum of Moving Image use Dataton WATCHOUT to its full capability. Through WATCHOUT's power and versatility, the museum is able to create highly experiential exhibits of film and other works of art that amaze and inspire the public.

WATCHOUT manages sound and images for SINGLESTREAM

The latest exhibition, SINGLE STREAM opened on July 3 and runs through November 3, 2013.

SINGLE STREAM is a visual and sonic exploration inside a recycling facility, the video blurs the line between observation and abstraction, plunging the viewer into the steady flow of the plant and capturing the complex processes devised to treat the enormous amount of waste Americans produce every day.

SINGLE STREAM is a collaboration between three artists, one of whom is a sound ethnographer. He recorded audio on-site and constructed a sound track specifically designed for the four-speaker system in our lobby. This is managed through WATCHOUT by splitting two stereo audio files beforesending them to the speakers, explained Eppink.

Throughout the project, working with Electrosonic, Show Sage assisted with technical support and advice that we needed. So far, SINGLE STREAM has been received very well.

Lars Sandlund, chief operating officer at Dataton says: Dataton is located in several film museums around the world to engage, enthrall and inform audiences. This latest use of WATCHOUT at Museum of Moving Image demonstrates the effective way inwhich our technology combines large-format video display for rotating exhibitions through a future-proof solution.

The building which houses Museum of Modern Image was designed by architect Thomas Leeser and is located on the site where Paramount's East Coast production facility, the famed Astoria Studio, stood in the 1920s.

About Museum of the Moving Image

Museum of the Moving Image is the only institution in the U.S. that explores the art, industry and innovation of screen culture in all its forms. Incorporating everything from 19th century optical toys to the latest Internet developments, the Museum provides insight into every phase of the production, promotion and exhibition of moving images. Engaging an international audience of all ages, Moving Image offers a distinctive, highly interactive core exhibition, contemporary and retrospective programs of films from around the world, public discussions with leading figures in film and television, a unique collection, inspiring education programs, stimulating changing exhibitions, and groundbreaking online projects. More information at http://movingimage.us.

About Show Sage

Show Sage LLC is Dataton's Premium Partner and distributor in North America. For over a decade, Show Sage has provided sales, training and support to WATCHOUT users across the U.S. and Canada. Show Sage also sells, rents and supports a broad line of specially configured, WATCHOUT-tuned computer systems.

About Dataton

Established in 1973, renowned Swedish show control developer and manufacturer, Dataton this year celebrates its 40th year in business. The company serves its core markets in multi-media entertainment, visitor attractions, digital signage, scenography, event production and corporate A/V. The companys flagship products include the WATCHPAX media server, award-winning Dataton WATCHOUT multi-display production and presentation system as well as the intuitive Dataton PICKUP audio guide. The entire range is supported by D

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