PayWizard CEO looks at the year ahead

I would like to take this opportunity to wish you all a happy and prosperous new year.

2014 is set to be an exciting year for us all. For those of you who have been monitoring the world of consumer tech at the annual International Consumer Electronics Show (CES), we have already caught a glimpse of the exciting trends set to impact the market. Last week, CES attracted over 3,200 exhibitors showcasing their latest products in 15 categories, and this year we have already seen a hotbed of ultra HD and flexible displays, wearable devices, big screen tablets, connected cars, smart homes and 3D printing.

So what can we take away from the 2014 show? And what does this mean for broadcasters and content owners over the next 12 months?

There has been an undeniable shift in the market with TV everywhere becoming the leader of the pack - never before has it been so important to deliver content across platforms and screens efficiently and effectively. The explosion of connected devices means viewers are demanding their favourite content whenever, wherever and however they choose - all at the push of a button. And although broadcasters and content owners are responding to this change and delivering the much sought after TV everywhere experience, they are facing the commercial challenges of enhancing the viewer experience whilst embracing new routes to market.

At PayWizard we believe that in order to truly monetize the multiplatform world, it is important to combine an intelligent subscriber management technology with rich marketing functionalities and a powerful finance system. And that is why our enterprise class software platform does exactly that. Our award-winning technology enables us to tailor-make an end-to-end solution that will enhance the viewer experience across all screens.

Im sure that 2014 will see some of these great new trends come to light, and see existing technologies grow from strength to strength. The PayWizard team are excited for the year ahead and what it may bring to the market.

Jonathan Guthrie

LINK:	http://www.paywizard.com/index.php/business-news/275-paywizard-ceo-loo...
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