
Like strawberries? Changes in the labor market mean harvesting fresh strawberries by hand may soon be economically unsustainable.
The solution: a wild new breed of robots developed by Harvest CROO Robotics - a startup backed by strawberry growers - that can identify ripe fruit and gently snip it at the stem.
It's a sneak peek at the future of agriculture.
Agriculture and natural resources are at a crossroads right now, said Dionne Toombs, director of the office of the chief scientist at the U.S. Department of Agriculture, kicking off a panel discussion Tuesday about AI and the future of agriculture at GTC DC. We must use science and creativity to develop new technologies.
At GTC DC, a panel featuring a discussion of agriculture and AI stirred highlighted how AI and robotics can help feed a growing world population, while minimizing environmental impacts. The strawberry industry is already moving to address these changes. 70 percent of the strawberry industry is invested in Harvest CROO's project because of concern about the future ramifications of the labor shortage to their market.
Strawberry fields, of course, are particularly labor intensive. Strawberries need to be picked three times a week so berries don't spoil on the vine. (one plant needs to be harvested 40 times in one season.
However, the ramifications of labor storage affect all crops that require hand picking, from tomatoes to blueberries and grapes.
AI and robotics could provide a solution, even as humanity needs to find ways to leave a smaller environmental footprint, panelists said.
A lot of people don't realize that AI is being used today to solve problems that impact every American, said the panel's moderator, Jesse Clayton, senior manager of product management for intelligent machines at NVIDIA. And what could be more important to the well-being of humans than food.
And contrary to the stereotype, farm labor is skilled labor, explained Trevor White, professional staff on the U.S. House of Representatives Agriculture Committee.
That makes creating robots that can perform this labor a challenge, explained George Kantor, senior systems scientist at Carnegie Mellon University's Robotics Institute.
If you think about the way a human harvests a bunch of grapes off the vine, massages the bunch to find bad grapes, picks them out - right now we don't have anything with near that capability, Kantor said.
However, AI is quickly closing the gap. For example, robotics startup Blue River Technology, recently acquired by John Deere, now tends 10 percent of the lettuce grown in the U.S.
It does so with a technique it calls precision agriculture, which uses sophisticated computer vision technology to identify weeds and precisely target them with herbicide.
It's the kind of painstaking task humans can't perform. It's simply too labor intensive in a market for agricultural labor that's only growing tighter - pitting farmers of different crops against one another during the often narrow period of time when they need to be able to get a lot of work done in a hurry.
This is where intelligent machines can come in and help a farmer, said Rajesh Radhakrishnan, senior computer vision and machine learning engineer at Blue River.
Longer term, however, such approaches may do more than save strawberries.
They could help save the planet - shifting agriculture away from a world where skilled help is scarce to one where it's plentiful enough to carefully manage every crop.
These benefits and others will change the way we produce food.
We have the opportunity to completely transform agriculture into something that won't look like normal agriculture, Scott Jantz, lead electrical engineer at Harvest CROO. It will be more like prairies and forests.
Watch related work from Agrobot, featured in the GTC DC keynote, in this episode of the I Am AI docuseries:
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
06/03/2026
TNT Sports and the International Basketball Federation (FIBA) have reached a mul...
06/03/2026
OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...
06/03/2026
InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...
06/03/2026
LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...
06/03/2026
X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...
06/03/2026
As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...
06/03/2026
SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...
06/03/2026
Panasonic helped bring the world of Paddington: The Musical to life through imme...
06/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex.
This ye...
06/03/2026
Midco Sports isn't your typical regional sports network. Backed by nearly a ...
06/03/2026
The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...
06/03/2026
Apple TV subscribers will have access to as many as 30 additional live feeds acr...
06/03/2026
Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...
06/03/2026
Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair
Media releases
The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...
06/03/2026
Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8
New York March 5, 2026 According to Nielsen...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...
06/03/2026
At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...
06/03/2026
New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution
LTN and MediaKi...
06/03/2026
06 Mar 2026
VEON and JazzWorld Advance Pakistan's Digital Financial Future ...
06/03/2026
Friday 6 March 2026
Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy...
06/03/2026
Back to All News
Announcing Barbara - Becoming Shirin David
Entertainment
06 March 2026
GlobalGermany
Link copied to clipboard
Available exclusively on N...
06/03/2026
Discover how the F1 sound team turned a real Grand Prix into a cinematic experience.
Director Joseph Kosinski and his team worked directly with the Formula On...
06/03/2026
Arvato Systems Joins Initiative D21 e. V.
Shaping digital transformation together
Collaboration in Germanys largest network for the digital society
Membersh...
06/03/2026
The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...
06/03/2026
We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...
06/03/2026
First exclusive look at RT 's promo as Ireland prepare to take on Czechia
Every Moment, Every Generation
https://youtu.be/2ijo96EadLU
36 years after Geor...
06/03/2026
A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...
05/03/2026
More than 250 sports-graphics professionals packed into The Cutting Room in New ...
05/03/2026
Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...
05/03/2026
Following last year's broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclus...