Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
By Matthew Corrigan
Published: July 1, 2024 Updated: July 2, 2024
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
target=_blank title=Share on LinkedIn class=share-linkedin> Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
https://www.tvbeurope.com/business/people/meet-the-business-solution-manager title=Share via Email class=share-email>
Talk us through an average day in your role As a business solution manager, each day is a mix of activities - and rarely ever the same. I kick off my morning by catching up with clients, ensuring they're taken care of and well-informed not only about Imagine's latest innovations, but also about industry trends relevant to their business. My day can include traveling to attend customer meetings or a trade show, showcasing our latest products through dynamic demos.
Mackenzie Jacobson, business solution manager at Imagine Communications Collaboration is truly at the heart of what I do, so I spend a lot of time working closely with others, both partners and customers, identifying new opportunities. My ultimate goal is to drive client success and continuously find creative ways to support their growth.
How did you get started in the media industry? I adore this question because it lets me celebrate my incredible family. I'm honoured to be the third generation to pursue a career in the media industry, following the inspiring paths of my grandpa, aunt, and dad. My childhood was filled with fascinating insights into the media world, witnessing the incredible impact it can have in delivering powerful messages. So joining this industry felt like a natural progression for me and I am happy I followed my passion.
What training did you have before entering the industry? My formal education certainly provided a solid foundation and I've always been driven by a passion for continuous learning, which I've nurtured through books, podcasts, and industry mentors. But honestly, my most valuable training has come from life lessons and practical experiences. A significant part of my learning came from accompanying my dad to customer meetings and trade shows, where I was exposed to this dynamic industry firsthand. And I have to give a grateful shout out to the strong, inspiring women in my family who shaped my professional outlook.
Why do you enjoy working in the industry? Ultimately, I thrive on challenges, and this industry is never short of them. Between the ever-evolving viewer preferences and the need for faster, smarter, and quieter solutions all of this and more piques my curiosity and keeps me motivated. As does working for Imagine.
Not only does the company support a who's who of major broadcast brands, but their broad reach has also enabled me to engage with new customers in emerging markets such as house of worship. My passion for helping others and love for sales align perfectly with my role at Imagine. It allows me to use my communication skills to inform, inspire, and educate which is why I enjoy working in this industry.
What piece of advice would you offer someone looking to explore a similar role to yours? There are a couple of suggestions that come to mind. For starters, understand your purpose and what your customer is trying to accomplish. When these two items align, job fulfilment follows. Second, get a mentor. Pick one or several that will challenge you and broaden your perspective. One of my mentors, Imagine's chief process officer, Glodina Lostanlen, has been incredibly supportive guiding me in uncharted territory and always pushing me to achieve more for myself. She is a key part to my professional growth and success.
My final thoughts: take every opportunity to learn, be curious, and build connections. Stay adaptable and open to new challenges and opportunities. Most importantly, always bring your authentic self to the table.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
