
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
By Matthew Corrigan
Published: July 1, 2024 Updated: July 2, 2024
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
target=_blank title=Share on LinkedIn class=share-linkedin> Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
https://www.tvbeurope.com/business/people/meet-the-business-solution-manager title=Share via Email class=share-email>
Talk us through an average day in your role As a business solution manager, each day is a mix of activities - and rarely ever the same. I kick off my morning by catching up with clients, ensuring they're taken care of and well-informed not only about Imagine's latest innovations, but also about industry trends relevant to their business. My day can include traveling to attend customer meetings or a trade show, showcasing our latest products through dynamic demos.
Mackenzie Jacobson, business solution manager at Imagine Communications Collaboration is truly at the heart of what I do, so I spend a lot of time working closely with others, both partners and customers, identifying new opportunities. My ultimate goal is to drive client success and continuously find creative ways to support their growth.
How did you get started in the media industry? I adore this question because it lets me celebrate my incredible family. I'm honoured to be the third generation to pursue a career in the media industry, following the inspiring paths of my grandpa, aunt, and dad. My childhood was filled with fascinating insights into the media world, witnessing the incredible impact it can have in delivering powerful messages. So joining this industry felt like a natural progression for me and I am happy I followed my passion.
What training did you have before entering the industry? My formal education certainly provided a solid foundation and I've always been driven by a passion for continuous learning, which I've nurtured through books, podcasts, and industry mentors. But honestly, my most valuable training has come from life lessons and practical experiences. A significant part of my learning came from accompanying my dad to customer meetings and trade shows, where I was exposed to this dynamic industry firsthand. And I have to give a grateful shout out to the strong, inspiring women in my family who shaped my professional outlook.
Why do you enjoy working in the industry? Ultimately, I thrive on challenges, and this industry is never short of them. Between the ever-evolving viewer preferences and the need for faster, smarter, and quieter solutions all of this and more piques my curiosity and keeps me motivated. As does working for Imagine.
Not only does the company support a who's who of major broadcast brands, but their broad reach has also enabled me to engage with new customers in emerging markets such as house of worship. My passion for helping others and love for sales align perfectly with my role at Imagine. It allows me to use my communication skills to inform, inspire, and educate which is why I enjoy working in this industry.
What piece of advice would you offer someone looking to explore a similar role to yours? There are a couple of suggestions that come to mind. For starters, understand your purpose and what your customer is trying to accomplish. When these two items align, job fulfilment follows. Second, get a mentor. Pick one or several that will challenge you and broaden your perspective. One of my mentors, Imagine's chief process officer, Glodina Lostanlen, has been incredibly supportive guiding me in uncharted territory and always pushing me to achieve more for myself. She is a key part to my professional growth and success.
My final thoughts: take every opportunity to learn, be curious, and build connections. Stay adaptable and open to new challenges and opportunities. Most importantly, always bring your authentic self to the table.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
06/08/2026
The broadcaster's 14-race schedule begins in Iowa and ends in November with ...
06/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/08/2026
As media organizations consolidate teams, technology platforms, and content libr...
06/08/2026
Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...
06/08/2026
TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...
06/08/2026
swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...
06/08/2026
At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...
06/08/2026
The first live-sports director to receive the prestigious honor, eight-time Emmy...
06/08/2026
NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...
06/08/2026
Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...
06/08/2026
Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas.
In his expanded role, Daubert will lead Wave Central's sales strategy and ...
06/08/2026
KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...
06/08/2026
Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...
06/08/2026
Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...
06/08/2026
The deal includes three premium mobile units, engineering personnel, existing br...
06/08/2026
Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...
06/08/2026
Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...
06/08/2026
Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...
06/08/2026
Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...
06/08/2026
End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...
06/08/2026
New 16- and 32-pad MIDI controllers now available
Fender have just announced that the two new performance-focused controllers that were unveiled at NAMM 202...
06/08/2026
Standalone version, performance improvements & more
Lewitt have just released a significant update for their speaker and room virtualisation software, intro...
06/08/2026
Combines celeste samples with synth engine
After launching earlier in 2026 with deFORM, ebbandflow have returned with their first sampled acoustic instrumen...
06/08/2026
SGL Carbon's consolidated sales in the first half of 2026 totaled 394.2 million, down 13.0% from the prior year (H1 2025: 453.2 million). On the one hand,...
06/08/2026
The BBC has announced casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited.
Joining Bluemel are Henry Ashton (A ...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control
LTN , the industry leader in tran...
06/08/2026
Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026.
Broadcast in...
06/08/2026
Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT
Deepti Pradeep August 6, 2026
0 Comments
The Adobe plugin in ChatGPT br...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
At IBC2026, MediaKind will make its first major appearance as a unified global powerhouse in video, showcasing one of the world's most comprehensive video i...
06/08/2026
Big Blue Marble (#5.A63) will demonstrate how its integrated technology and operational expertise help media companies scale premium services with less complexi...
06/08/2026
LA JOLLA, CA-Scripps Research has received more than $500,000 in first-year fund...
06/08/2026
LA JOLLA, CA-Viruses are masters at invading our cells thanks to specialized proteins that coat their surfaces. When scientists design vaccines, they often crea...
06/08/2026
LA JOLLA, CA-The brain has its own immune system, which detects threats and mounts a defense. A growing body of evidence has shown that in Alzheimer's disea...
06/08/2026
LA JOLLA, CA-Scripps Research chemist Jin-Quan Yu has been elected to the National Academy of Sciences (NAS), one of the highest honors a scientist can achieve....
06/08/2026
LA JOLLA, CA-Scripps Research ranked third in the inaugural 2026 Cure Innovation Index recognizing the top-performing institutes and centers across the United S...
06/08/2026
Benjamin Cravatt, the Gilula Chair of Chemical Biology and a professor of chemis...
06/08/2026
LA JOLLA, CA-Dennis Burton, professor and the James & Jessie Minor Chair in Immu...
06/08/2026
LA JOLLA, CA-Inside every human cell, proteins are constantly being tagged with small chemical modifications after they're produced. Known as post-translati...
06/08/2026
LA JOLLA-Scripps Research has established the Ian Wilson Endowed Chair, a new fa...
06/08/2026
Scripps Research's Skaggs Graduate School of Chemical and Biological Science...
06/08/2026
LA JOLLA, CA-Professor Jin-Quan Yu of Scripps Research has been elected to the Fellowship of the Royal Society, the U.K.'s national academy of sciences and ...
06/08/2026
LA JOLLA, CA-For years, researchers have been hoping for vaccines that protect people against not just one strain of HIV, but every strain of the quickly mutati...
06/08/2026
LA JOLLA, CA-The Calibr-Skaggs Institute for Innovative Medicines, the nonprofit...
06/08/2026
LA JOLLA, CA-Building the complex 3D molecules needed for new medicines has alwa...
06/08/2026
LA JOLLA, CA-Fentanyl and related variants of the synthetic opioid kill more Americans each year than car accidents and gun violence combined. In too-high doses...