
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
By Matthew Corrigan
Published: July 1, 2024 Updated: July 2, 2024
Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
target=_blank title=Share on LinkedIn class=share-linkedin> Mackenzie Jacobson, business solution manager at Imagine Communications, tells TVBEurope how she is adding to a family history in the media industry
https://www.tvbeurope.com/business/people/meet-the-business-solution-manager title=Share via Email class=share-email>
Talk us through an average day in your role As a business solution manager, each day is a mix of activities - and rarely ever the same. I kick off my morning by catching up with clients, ensuring they're taken care of and well-informed not only about Imagine's latest innovations, but also about industry trends relevant to their business. My day can include traveling to attend customer meetings or a trade show, showcasing our latest products through dynamic demos.
Mackenzie Jacobson, business solution manager at Imagine Communications Collaboration is truly at the heart of what I do, so I spend a lot of time working closely with others, both partners and customers, identifying new opportunities. My ultimate goal is to drive client success and continuously find creative ways to support their growth.
How did you get started in the media industry? I adore this question because it lets me celebrate my incredible family. I'm honoured to be the third generation to pursue a career in the media industry, following the inspiring paths of my grandpa, aunt, and dad. My childhood was filled with fascinating insights into the media world, witnessing the incredible impact it can have in delivering powerful messages. So joining this industry felt like a natural progression for me and I am happy I followed my passion.
What training did you have before entering the industry? My formal education certainly provided a solid foundation and I've always been driven by a passion for continuous learning, which I've nurtured through books, podcasts, and industry mentors. But honestly, my most valuable training has come from life lessons and practical experiences. A significant part of my learning came from accompanying my dad to customer meetings and trade shows, where I was exposed to this dynamic industry firsthand. And I have to give a grateful shout out to the strong, inspiring women in my family who shaped my professional outlook.
Why do you enjoy working in the industry? Ultimately, I thrive on challenges, and this industry is never short of them. Between the ever-evolving viewer preferences and the need for faster, smarter, and quieter solutions all of this and more piques my curiosity and keeps me motivated. As does working for Imagine.
Not only does the company support a who's who of major broadcast brands, but their broad reach has also enabled me to engage with new customers in emerging markets such as house of worship. My passion for helping others and love for sales align perfectly with my role at Imagine. It allows me to use my communication skills to inform, inspire, and educate which is why I enjoy working in this industry.
What piece of advice would you offer someone looking to explore a similar role to yours? There are a couple of suggestions that come to mind. For starters, understand your purpose and what your customer is trying to accomplish. When these two items align, job fulfilment follows. Second, get a mentor. Pick one or several that will challenge you and broaden your perspective. One of my mentors, Imagine's chief process officer, Glodina Lostanlen, has been incredibly supportive guiding me in uncharted territory and always pushing me to achieve more for myself. She is a key part to my professional growth and success.
My final thoughts: take every opportunity to learn, be curious, and build connections. Stay adaptable and open to new challenges and opportunities. Most importantly, always bring your authentic self to the table.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...
18/06/2026
Improvements & new IR content
iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...
18/06/2026
Modelling suite gains improved captures, iOS support & more
Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...
18/06/2026
New AI assistance feature, video overhaul & more
VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...
18/06/2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Integration embeds Gracenote content intelligence, including contextual segments...
18/06/2026
AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...
18/06/2026
New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...
18/06/2026
At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...
18/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company
Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...
18/06/2026
ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...
18/06/2026
IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...
18/06/2026
Pliant Technologies is proud to introduce CrewCom Flex , the world's first frameless matrix intercom system and the only complete matrix IP-based intercom s...
18/06/2026
The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative: ActionStreamer, Antigravity, Creative Artists Agen...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...
18/06/2026
Techtel delivers Haivision live streaming system for TAFE NSW St Leonards, enabl...
18/06/2026
New study reveals 10 hidden data drainers costing Brits hundreds abroad - and the holiday hotspots where you could get rinsed the mostThursday 18 June 2026
The...
18/06/2026
Thursday 18 June 2026
How to watch the 2026/27 Scottish Premiership season on Sky Sports
Which matches are Sky Sports showing on the 2026/27 Scottish Premiers...
18/06/2026
Thursday 18 June 2026
Sky Sale: Latest deals now on, with discounts on iPhone Air & 2.5Gbps speeds
The latest deals have dropped from Sky Mobile, the award-wi...
18/06/2026
FOX Advertising and Toonstar Team to Create New Opportunities for Brands in Digi...
18/06/2026
Arqiva's Crawley Court and Chalfont Grove teleports re-certified at highest World Teleport Association standard
18 June 2026, Winchester, UK - Arqiva, the ...
18/06/2026
Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil's competition regulator, the Conselho Administrativo ...
18/06/2026
Play favorite titles from popular game libraries, keep progress synced and jump ...
18/06/2026
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
For companies building next-generation techn...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...