It's been three years since Spotify's launch in India-a change that not only gave listeners a new way to discover music and find podcasts, but also opened the door wider for creators in the country.
Two major elements of Spotify's impact in India are education and amplification. We've held several master classes in India and have helped more than 6,000 local artists share their music and access streaming insights. We've also hosted workshops and mentoring programs to assist podcasters with the development and distribution of their shows. In fact, the number of podcasts created on Anchor grew 130 times from the start of 2020 till the end of last year. On the amplification side, we've used EQUAL, RADAR, Fresh Finds, and Spotify Singles to help Indian talent gain more visibility at home and abroad-and initiatives such as Sound Up have enabled us to elevate the voices of women podcasters in the country.
We want creators to thrive on Spotify, and our platform and initiatives are designed with that purpose in mind, shared Amarjit Batra, Managing Director for Spotify India. By collaborating closely with the creator community in India, we've been able to grow awareness and preference for audio streaming.
So what have the past three years been like for Indian creators? For the Record sat down with three Indian artists and three Indian podcasters to hear how they've found new fans and audiences.
Asees Kaur - Singer
What is your most memorable Spotify moment? Hands down the Times Square billboard in New York. I was featured twice-first, as an EQUAL artist for 52 Gaj Ka Daman, and then for Spotify Wrapped since I was the third-most-streamed female artist in India last year.
What's your favorite thing about Spotify for Artists? Having access to my own audio streaming analytics and numbers because I know they are real numbers. This helps me connect better with my fans and focus on music they love!
What are some of the ways that you engage with your fans on Spotify? I definitely share the new songs and playlists that I featured on on my social media and link back to Spotify so my followers are up-to-date on my new releases. I also curate my own playlists with my favorite songs to share with my fans.
What artist(s) would be your dream collaboration? There are so many. Locally, I would like to collaborate with any regional artist or genres, and internationally, I'd love to work with Taylor Swift and Adele.
Armaan Malik - Singer and Songwriter
What is your most memorable Spotify moment? I was the first Indian artist to be featured on the Spotify Times Square billboard for my debut English single, Control. It was a huge milestone for me and truly a spectacular moment for Indian musicians worldwide.
What's your favorite thing about Spotify for Artists? I truly appreciate how in-depth the analytics are. It assists me and my team to navigate our releases strategically. Tools like the Artist Pick and Canvas really help artists push our music in the most effective way. I also love how easy it is to use the app. The user interface is extremely smooth, which is always a plus!
What are some of the ways that you engage with your fans on Spotify? Personally, I love creating fun, new playlists. It enables me to reach out and engage with my fans in a much closer way. Some of these are discography playlists that allow my listeners to know more about my music across languages and genres, while the other playlists feature songs that I am hooked to currently (not just my own).
What artist(s) would be your dream collaboration? It's my dream to collaborate with Charlie Puth, and I would love to do a song with Arijit Singh.
Nikhita Gandhi - Singer, Composer, and Songwriter
How has your career evolved since Spotify's launch in India? I think the business of music has become more streamlined. I am better aware of how my music is performing, able to consistently monitor the growth and progress of my art, and even personalize my artist profile almost like Instagram, but for streaming.
What is your most memorable Spotify moment? I was walking to a recording and stumbled upon a GIANT poster of Badshah and me on Spotify's spotlight post for Bad Boy X Bad Girl. I had no idea that was happening, so it was a crazy-good surprise.
What's your favorite thing about Spotify for Artists? There are a few, but the prerelease pitching feature tops that list.
What artist(s) would be your dream collaboration? I really can't pick one. I feel blessed to say that many of my dreams have already come true, including launching my career with Rahman Sir (AR Rahman) and the collaboration with Pink Sweat$. Can't wait to hit more epic milestones!
Yogi & Kabeer - Hosts of Shuddh Desi Gay
How has your career evolved since Spotify's launch in India? From consuming music and podcasts on Spotify to actually hosting a Spotify Original podcast, it has been one of the most fulfilling experiences for us personally and professionally. Spotify adds credibility to our voices and gives our messages unmatched amplification.
What is your most memorable Spotify moment? Both of us have been using the app since its launch in India, so we can never forget the moment when we saw our podcast trending on the charts for the first time. Our listeners took screenshots and shared it on Instagram, and that was truly special.
What are some of the ways that you engage with your fans on Spotify? Our podcast is called Shuddh Desi Gay (SDG), so the relationship we have with our listeners is one of community. They're our extended family, so when we created the collaborative playlist, SDG FAM, with five songs, it quickly went up to 55 hours of music, added to by over 50 listeners. Additionally, at the end of the year, Spotify Wrapped showed us how much listeners loved us
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
It's been three years since Spotify's launch in India-a change that not only gave listeners a new way to discover music and find podcasts, but also opened the door wider for creators in the country. 
