Box TV taps Yospace and Tremor Video to deliver ad replacement in online simulcast 2014-05-06 12:49 by News
UK music channel Box TV has announced it will be using Yospace to deliver replacement adverts into its online simulcast and app streams in real-time. London, UK - May 2014. UK music channel Box TV has announced it will be using Yospace to deliver replacement adverts into its online simulcast and app streams in real-time.
Replacement ads will be targeted using viewer data, with ad decisioning performed by Tremor Video, demonstrating Yospaces flexibility in integrating with broadcaster workflows.
Ads can be interactive and clickable, allowing advertisers to direct viewers to brand websites from the online video stream, thus increasing the yield per ad.
Click here for an article on the announcement.
The full press release is below.
###########################
INDUSTRY FIRST: BOX TV OFFERS REAL-TIME, USER-TARGETED ADVERTISING
New technology allows advertisers to be laser-targeted on Box TV's simulcast and app.
This week, Box TV is dynamically serving replacement adverts firstly into its simulcast and then app streams in real-time.
Using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video, Box TV will provide an alternative online advertising solution where brands can target audiences by channel and environment using viewer data.
Julie Wright, Business Development and Commercial Director at Box TV, says: We're passionate about bringing viewer-friendly advertising technology to our partners, audiences and products. So we are proud to be the first TV network in the UK to introduce laser-focused ad break replacement to our simulcast player and The Box app. We can now provide our clients with a more tailored and relevant approach when advertising online and on-air - it's a unique position to be in.
The new adverts can be interactive, so users can click straight through to the dedicated brand website. There will also be enhanced data available to advertisers, who will be able to measure click-through rates within mobile app environments.
Tim Sewell, CEO of Yospace, says: Our platform delivers a genuine TV viewing experience whilst enabling fully personalised in-stream ad replacement, unlocking an entirely new revenue stream for broadcasters as well as giving advertisers a measureable new platform to advertise on. We are extremely excited to work with Box TV on this UK industry first.
Alex Macnamara, Managing Director, UK at Tremor Video, says: The future of TV is changing swiftly; with the impact of new platforms like Netflix, BT Sport, Now TV and Google's Chromecast, through to traditional broadcast channels such as 4OD, ITV Player and BBC iPlayer meeting consumer demand for content on their terms. Box TV, Yospace and Tremor Video's advertising solution is another great illustration of how smart technology is driving this change to meet both consumer and advertiser interests.
Please contact Bite on 0208 741 1123 or 4Music@biteglobal.com for further information.
ABOUT BOX TV
Box TV is the UK's most-watched music TV network. A joint venture between Channel 4 and Bauer Media, it broadcasts seven inimitable music television channels from the UKs no.1 music TV channel 4Music, to The Box, Smash Hits, Kiss, heat, Magic and leading rock destination Kerrang! In Q1 2014, the portfolio attracted 22.8m viewers.
It also broadcasts through dedicated simulcast players hosted on the channel's relevant websites (e.g. http://www.4music.com/watchnow), allowing viewers to watch on the web and via mobile and tablet devices. In May 2013, Box TV also developed an industry-first interactive TV portal that gives 4Music Freeview viewers' access to Magic, Kiss and Kerrang! via the red button.
The free Box app is also available to download from the App Store and Google Play, allowing viewers to watch the portfolio wherever, whenever they want.
Box TV is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the ultimate experience on Freeview (4Music plus Kiss, Kerrang! and Magic accessible via the Red Button), Sky, Virgin Media, Freesat (all channels except 4Music) and on TalkTalk's YouView (all channels except 4Music).
To download The Box mobile and table app, please visit:
https://itunes.apple.com/gb/app/the-box /id768755615?mt=8
https://play.google.com/store/apps/details?id=uk.co.thebox
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Box TV taps Yospace and Tremor Video to deliver ad replacement in online simulcast 2014-05-06 12:49 by News 
