CSMA Master Cla: Texas A&M s Man Productions Takes the Big Stage
09/08/2013
We won!
When Andy Richardson, director of Texas A&M's 12th Man Productions, read this short but oh so sweet text message last spring, he couldn't help reflecting.
VIDEO: Watch an episode of 12th Man Productions' award-winning series, Welcome to the SEC
To him, it seems like just yesterday that he was a one-man band, using machine-to-machine editing to put together episodes of R.C. Slocum's Coach's Show in 1993. Today, Richardson is director of a staff of 11 that's taking home national recognition the li kes of the SVG/NACDA College Sports Media Award for best Program Series in Collegiate Athletics.
A summer ago, Texas A&M, Richardson's alma mater and home for the past two decades, made the big leap into the nation's premier college athletics conference, the SEC. To celebrate the big moment, 12th Man Productions put together a total team effort to produce a seven-part series titled Welcome to the SEC, an effort that reminds Richardson just how far things have come in College Station.
This staff has grown from just me to a staff of very talented people that work here. When we got the text that we had won, we were all obviously very excited and honored to represent the school.
New Kid on the Block
The move to the SEC was an exciting but uncertain time for the Aggies. No one was quite sure how the school would fit in to the firmly established conference landscape that boasted such historic programs as Alabama, Florida, LSU, Georgia, and Tennessee.
12th Man Productions producer and editor Cade Key catches some footage at Aggies football practice.
That led to a brainstorming session in spring 2012 where 12th Man Productions weighed the opportunity it had to help facilitate the culture shock that was sure to come.
Born from those talks was Welcome to the SEC, a series that counted down the final seven days to A&M's officially becoming a member of the SEC on July 1, 2012.
[The series] was something for A&M fans to get acclimated to the SEC and fans of other SEC teams to get to know some of the traditions we have and what A&M is all about, says Cade Key, producer/editor at 12th Man Productions. We wanted to show them what they were getting themselves into by adding us.
Video Production Manager Buddy Kimberlin agrees. Yeah, we wanted it to go both ways, he says. Obviously, we're the new guys, and they all know each other and what everybody does. We wanted to show off our traditions as well.
To do that, the 12th Man Productions team drove around town with a Canon 5D, grabbing scenic shots of the campus and College Station and interviewing fans and residents on their memories of some of the Aggies' most treasured traditions and their thoughts on the big conference move.
12th Man Productions six Sony XDCams that it uses for shooting in the field in addition to a Canon 5D and 7D.
In addition, the production crew set up interviews and shoots with the coach and selected players from every athletics program at Texas A&M. All in all, a total of 50 interviews were shot, countless hours of B-roll was acquired, and a laundry list of historic clips were pulled from the department's tape archives. The seven editors on staff than divvied up the episodes and went to work assembling them on Avid Media Composer 5.
[The move to the SEC] has been hectic for us working, but, as an A&M fan, it has been exciting, says Kimberlin, who started his career as traveling videographer with the Aggies men's basketball team. You're always watching all of these schools like Alabama, Georgia, and Auburn on TV. Now we're there, and it's something new.
Says Key, It's been pretty crazy, and special. To be honest, I didn't know what to expect. It was very up in the air, but it was what A&M needed at the time. It reinvigorated the school and the athletic program.
Big Changes Ahead
It's important to note that 12th Man Productions, which has existed in its current form since 2006, is way more than simply a postproduction house. The department is responsible for producing in-venue videoboard shows for football, soccer, volleyball, basketball, baseball, and softball and also streams more than 200 live events a year to the Web for fans to view on AggieAthletics.com, whose operation also falls under the 12th Man umbrella.
Gig Em! Texas A&M's 12th Man Productions won the CSMA for Best Video Marketing Campaign. (From left to right) Cade Key, Charlene Callaway, and Brandon Law accepted.
The department is also on the verge of some huge changes in-house. Following the Aggies' final regular-season home football game on Nov. 9, Kyle Field will undergo a massive, $450 million renovation project that will include an HD video screen and give 12th Man Productions three control rooms and new office space.
All of this is part of the process as we prepare to help facilitate the new SEC Network, says Richardson. As a member institution, we want to position ourselves best to be able to help provide content as ESPN needs it.
12th Man is more than ready for the hi-def switch. The department already creates content in HD, shooting with Canon 5Ds and 7Ds and Sony XD cams in the field.
To help assist with the transition, Texas A&M is working on the technological specs of the renovated stadium with WJHW, a consulting firm out
LINK: | http://sportsvideo.org/main/blog/top-stories/2013/08/09/csma-master-cl... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
09/05/2024
Rohde & Schwarz showcases operational efficiency at MPTS
Rohde & Schwarz showcases operational efficiency at MPTS Uncompromised quality and reliability coupled with simplicity and efficiency Rohde & Schwarz will ...
08/05/2024
Saved! and Rudo y Cursi Among Films With May Anniversaries
Diego Luna's character Beto aims to play professional soccer in Carlos Cuar n's film Rudo y Cursi....
08/05/2024
SGL Carbon: Focus on global growth trends pays off
SGL Carbon had a solid start to the first quarter of 2024. Despite the slight decline in sales of 3.9% to 272.6 million (Q1 2023: 283.7 million), adjusted EBI...
08/05/2024
The results are in from Malm Arena as Semi Final 1 participants move through to the Grand Final of this year's Eurovision Song Contest
The results are in from Malm Arena as Semi Final 1 participants move through to...
08/05/2024
Powerful NITV documentary Kindred to premiere during Reconciliation Week
Powerful NITV documentary Kindred to premiere during Reconciliation Week Media releases A journey of family, friendship and home *Watch the trailer here* ...
08/05/2024
Aerojet Rocketdyne Selected by DoD to Demonstrate Powder-in, Engine-out Hypersonic Propulsion Manufacturing
Aerojet Rocketdyne delivers a broad range of capabilities to support hypersonic ...
08/05/2024
L3Harris is Advancing the Future Fleet by Delivering Integrated Solutions
Selected by Fincantieri Marinette Marine, L3Harris is the shipboard design integrator and a key partner on the Fincantieri team for delivering critical subsyste...
08/05/2024
EditShare Goes Beyond Storage at MPTS
EditShare Goes Beyond Storage at MPTS Workflow, server and delivery solutions from storyboard to screen Stand D40, London Olympia, May 15-16, 2024 - EditShar...
08/05/2024
Tegna, Indiana Fever Expand Broadcast Distribution to 11 Additional Markets
TYSONS, Va. Tegna Inc. and the Indiana Fever have announced they have expanded the broadcast distribution of 17 Fever WNBA games to 11 additional markets....
08/05/2024
Comcast Business Boosts Internet Speeds
PHILADELPHIA Comcast Business has increased Internet speeds for customers, nationwide, at no additional cost and has introduced its fastest Internet plans yet ...
08/05/2024
Clear-Com to Showcase Cutting-Edge Communication Solution...
Clear-Com , a renowned provider of professional real-time communication solutions, is thrilled to announce its participation at InfoComm 2024, the largest profe...
08/05/2024
MRMC Achieves its Second Kings Award for Enterprise
Mark Roberts Motion Control (MRMC), a Nikon company, is one of the 252 organisations recognised with a prestigious King's Award for Enterprise. Announced to...
08/05/2024
EditShare goes beyond storage at MPTS
EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, is exhibiting ...
08/05/2024
Magnifi and Linius Fuse Live and Archive Content to Redef...
Magnifi by VideoVerse an AI-driven video technology company and powerful video-editing SaaS platform is pleased to announce a strategic partnership with Linius ...
08/05/2024
NVIDIA RTX GPU Connects DaVinci Resolve to Power
NVIDIA RTX GPU Connects DaVinci Resolve to Power Brie Clayton May 8, 2024 0 Comments Two of the most important questions that the Creative COW audienc...
08/05/2024
Q&A with Visiting Artist Lei Liang
Q&A with Visiting Artist Lei Liang The acclaimed composer discusses his collaboration with Boston Conservatory, his work as a research artist, and what it mea...
08/05/2024
More Stations in San Antonio Launch NextGen TV Broadcasts
A second group of stations has begun broadcasting NextGen TV signals in San Antonio, Texas....
08/05/2024
NBC Orders More Deal or No Deal Island'
NBC has ordered a second season of unscripted Deal or No Deal Island. Joe Manganiello hosts, and executive produces alongside Howie Mandel. Manganiello will ret...
08/05/2024
Tegna Names Greg Retsinas GM At KGW, Portland, Oregon
Tegna said it named Greg Retsinas as president and general manager of KGW, the NBC affiliate in Portland, Oregon, effective June 3....
08/05/2024
Measurement Company Comscore Posts $5.2 Million Loss in 1st Quarter
Comscore lost money in the first quarter as weak linear ad sales impacted its cross-platform measurement business....
08/05/2024
Funny Business as NBC Orders Happy's Place,' Renews Lopez vs. Lopez'
NBC said it bolstered its comedy slate by renewing Lopez vs. Lopez and ordering Happy's Place, starring Reba McEntire....
08/05/2024
Knuckles' Knocks Fallout' From Top of TVision Power Score Rankings
Paramount Plus's Knuckles knocked Amazon Prime Video's Fallout out of the top spot in TVision's Power Score ranking of the top show on connected TV ...
08/05/2024
Tegna Adds 11 Markets To Lineup for Indiana Fever Games
Tegna, which made a deal to broadcast 17 Indiana Fever games featuring top WNBA draft pick Caitlin Clark, said it made deals that will put the games on stations...
08/05/2024
EchoStar Loses 348,000 Pay TV Subs in 1st Quarter
EchoStar said it lost another 348,000 pay TV subscribers so far this year, closing the first quarter with 8.18 million subscribers. That total includes 6.26 mil...
08/05/2024
Fox Has Net Income of $666 Million in 3rd Quarter
Fox reported a profit for its fiscal third quarter....
08/05/2024
IPG's Kinesso Unit Adds Senior Executives to Lineup
Kinesso, the centralized tech and data unit at media agency IPG Mediabrands, named Tom Amies-Cull as global chief operating officer and Amie Owen as global chie...
08/05/2024
Post production houses adopt Cleanfeed Cinema solution
The solutions in-browser stream focuses on low latency, making it suited to low bandwidth scenarios By Matthew Corrigan Published: May 8, 2024 The solutio...
08/05/2024
TAG unveils subtitling language detection feature
Driven by algorithms, the solution performs a quality analysis informed by language-specific dictionaries By Matthew Corrigan Published: May 8, 2024 Drive...
08/05/2024
Mobilelinks acquires 2 SAT Europe to increase SNG truck fleet
The increase in fleet size will reduce travel distances, aligning with sustainability goals, said Mobilelinks By Matthew Corrigan Published: May 8, 2024 T...
08/05/2024
Arqiva adds Caroline Cardozo and James Lelyveld to technology team
The company said the new arrivals would drive collaboration and technological transformation across key business units By Matthew Corrigan Published: May 8, ...
08/05/2024
Actus Digital Set to Shine at CABSAT and Broadcast Asia
Following a successful NAB Las Vegas 2024 and winning a Best of Show Award, Actus Digital, a leading provider of Intelligent Monitoring Platforms, will bring it...
08/05/2024
TAG Revolutionizes Closed Captions and Subtitles Quality...
TAG Video Systems, a leading force in video monitoring solutions, has developed a new Language Detection feature set to transform how operators ensure quality a...
08/05/2024
Pliant Technologies Unveils New SmartBoom LITE Headset at...
Pliant Technologies, a leading provider of professional wireless intercom solutions,presents its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The ...
08/05/2024
Prism Sound Showcases High-Quality Audio Conversion at MP...
At the Media Production & Technology Show 2024, Prism Sound will showcase high-quality audio conversion products designed to suit the demands of professional us...
08/05/2024
Julian Day Joins FooEngine
Soho stalwart Julian Day has joined FooEngine as Business Development Director after 13 years at ZOO Digital. Julian has been at the heart of the London post pr...
08/05/2024
Cleanfeed Cinema Redefines Audio Post Production Workflow...
Following its successful launch at NAB 2024, Cleanfeed Cinema - the latest remote recording innovation from Emmy Award-winning Cleanfeed - is already helping au...
08/05/2024
DHD to Showcase New Product Line-up at MPTS 2024
DHD's range of digital broadcast equipment, systems and related software will be promoted on stand D22 at the Media Production & Technology Show by UK-regio...
08/05/2024
MSP CloudReso selects Cubbit hyper-resilient DS3 distribu...
Cubbit, the innovator behind Europe's first distributed cloud storage enabler, today announced that CloudReso, a France-based distributor of MSP security so...
08/05/2024
MwareTV boosts Americas presence with Daniel Conde Coto
MwareTV, a prominent cloud-based multi-tenant platform provider, has attracted Daniel Conde Coto to join the company as director, sales operations. This is a si...
08/05/2024
LiveU Demonstrates its Efficient IP-Video Workflows for L...
In a year set to see record-breaking IP-video adoption, with over 70 elections and global sports events, LiveU heads to Broadcast Asia 2024 with a focus on its ...
08/05/2024
nxtedition Showcases a Fully Automated AR Studio Gallery...
Pioneers in microservices-based production environments, nxtedition, will demonstrate the latest advances in storytelling technology at the Media Production & T...
08/05/2024
MPTS 2024 - Leader and PHABRIX to showcase multiple new T...
Test & measurement innovator, Leader Electronics of Europe, has announced that it will again exhibit at The Media Production & Technology Show (MPTS), which tak...
08/05/2024
Livepeer Studio cuts the cost of live streaming and trans...
Livepeer Studio unveils a revolutionary video streaming platform offering an unprecedented combination of quality and cost-efficiency to content creators, media...
08/05/2024
Ikegami to Demonstrate Complete Broadcast Media Productio...
Ikegami Electronics (Europe) will demonstrate a complete broadcast media production system on stand S1-A15 at CABSAT 2024 in Dubai, Tuesday May 21 through Thurs...
08/05/2024
Experience Commerce Bags Digital Agency Mandate for SAVSO...
Experience Commerce (EC), a leading digital agency within the Cheil Network, is pleased to announce that it has won the digital mandate for SAVSOL, the flagship...
08/05/2024
Global Telecom & Pay TV Services Market to Slowdown in 2024
NEEDHAM, Mass. The International Data Corporation is predicting that worldwide spending on telecom services and pay TV services will increase by 1.4% in 2024 to...
08/05/2024
Apple Unveils New iPad Live Multicam Production Studio
CUPERTINO, Calif. In a notable development for news and live video production, Apple has unveiled a number of significant upgrades to its Final Cut Pro software...
08/05/2024
Pliant Technologies to Showcase New Smartboom Lite Headset at InfoComm 2024
Pliant Technologies has announced that it will be presenting its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The latest updates include enhanceme...