SintecMedia Introducing Innovative Programmatic & Digital TV Sales Side Platform Solutions at IBC 05

SintecMedia Introducing Innovative Programmatic & Digital TV Sales Side Platform Solutions at IBC 2015 22 July 2015

SintecMedia Introducing Innovative Programmatic & Digital TV Sales Side Platform Solutions at IBC 2015

Technologies Add New Dimensions to End-to-End Broadcast Management Systems

July 21, 2015: SintecMedia, the leading provider of broadcast management software, is introducing OnBoard, an innovative, robust TV Sales Side Platform that makes digital and programmatic advertising more effective. At IBC (Hall 2 Booth C32), SintecMedia will showcase its complete solutions for the media industry, including cross-platform opportunities to manage digital and linear TV from a single, integrated system. The largest provider of media management software, the company will reveal advances in core products including OnAir and IBMS; showcase innovations in rights management; and promote technology innovations that let broadcasters address their changing marketplace efficiently and cost effectively.

Introducing OnBoard A TV Sales Side Platform

Targeted advertising and programmatic tools provide increased efficiencies and additional revenue opportunities to broadcasters. OnBoard provides today's broadcasters with the tools and technologies to manage ad sales across digital and linear platforms.

With this robust TV Sales Side Platform, broadcasters have the flexibility to connect to any platform available for digital or linear ad sales. OnBoard is an OpenAPI working with any buying linear and digital platform for direct buy/sell or programmatic buy/sell. Significantly streamlining the sales process by automating processes OnBoard manages inventory offering, pricing, and order confirmation and provides post air analysis. It changes the programmatic TV marketplace bringing channels and broadcasters the tools to optimize the buying process and maximize the return on content.

TV Sales Side Platform:

Manage Ad Sales across Television, Digital and Mobile

Support Direct sales and Programmatic Sales

Automate buy and sell processes

Simple to useService: Just connect and start working

Open API allows easy integration to any sales/buy platform

Leading Technology for Today's Market Challenges

SintecMedia s end-to-end solutions enable broadcasters to increase productivity and revenues. With all-in-one solutions incorporating Traffic, Ad Sales, Scheduling, Programming, Rights and more, users can efficiently manage existing linear and nonlinear businesses assets. Coming off its successful acquisition of IBMS, SintecMedia delivers solutions to broadcasters to match their business environment; in the cloud or on-site, pre-configured or custom designed.

SintecMedia CEO Amotz Yarden adds, "SintecMedia s solutions are the most trusted, flexible solutions in the market. As media is delivered across increasingly diverse channels, we have developed solutions that enable broadcasters to meet the challenges of an ever changing business environment. Whether in the cloud or the digital marketplace, SintecMedia offers the most diverse, robust products to broadcasters today."

Among solutions to be highlighted at IBC 2015 are

OnAir 4.0 - OnAir is a single, integrated platform for Ad Sales, Programming, Rights Management, Traffic and Promotions capable of coordinating departments and business teams using an end-to-end workflow and a common, core database. OnAir 4.0 delivers enhanced software with a sleeker, faster architecture and new security and control features that make it more robust at a lower cost of ownership. With the most recent version, OnAir s intelligent user interface anticipates the workflow for users and creates automated reminders and tasks to make navigation cleaner and more streamlined.

IBMS The IBMS product suite empowers the media enterprise by leveraging an end-to-end solution that brings together business teams. At IBC, SintecMedia will showcase IBMS OnDemand and Promo Optimization. IBMS Promo Optimization lets clients take more control over the promo process with a sophisticated, customizable promo placement engine vastly reducing need to manually place promos. IBMS OnDemand is the premier tool for centralized management of multi-platform digital, on-demand services. With continued investment in next generation media technologies and automation tools, IBMS optimizes inventory and ensures maximum return on investment.

CloudOnAir and IBMS Express - SintecMedia's world-class cloud-based systems offer the advantage of working with a market leader without having to invest in a large technology footprint. Cloud versions of OnAir and IBMS are quick to implement and bring superior functionality together with a lower overall cost of ownership. They unite departments and streamline linear, non-linear and digital operations into a system that is easy to use and scalable for organizations of all sizes.

OnRights OnRights is a rights management solution designed to help broadcasters earn higher revenue from content and licensing inventories across their linear, non-linear and digital platforms. OnRights manages content rights and inventory across multi-platforms, territories, languages and formats including acquired, commissioned and distributed content.

About SintecMedia

SintecMedia provides the most complete, integrated solutions for the media industry. Among SintecMedia s more than 300 clients worldwide are: TF1, MediaSet, BBC, FIC, Discovery International and AMC International. SintecMedia has offices in London, New York, Sydney and Jerusalem. For more information, visit www.sintecmedia.com

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