GoPro Launches HERO+, a Smaller, Lighter Evolution of Its Camera

SAN MATEO, CA - GoPro has rolled out its new HERO3 line of cameras, featuring a 20 percent smaller and lighter design and 30 percent better battery life than previous models.

These upgrades combine with an improved lens and convenient new video capture modes to produce the most advanced and easy-to-use GoPro, yet. In addition, GoPro announced several new mounting accessories that further enable immersive content capture during any activity.

GoPro is enabling people to capture and share life experiences in a way that was never before possible. Prior to GoPro, it was very difficult for anyone to capture content of themselves doing anything without having the help of someone else to film them. GoPro has enabled a new era of self-documentation whereby people can now easily wear or mount miniature ultra wide-angle GoPro cameras to record themselves doing just about anything, anywhere.

GoPros HERO3 camera has also been the best-selling camera to professional production companies, on a volume basis.

We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously werent possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next, remarks award winning producer, Mark Burnett.

The HERO3 illustrates GoPros commitment to innovation. We took the worlds best-selling ultra compact camera and made it better because were relentless in our pursuit of delivering the best possible user experience to our customers. We saw that we could make the HERO3 significantly smaller and lighter while at the same time increasing battery life 30%. We saw the opportunity to design a sharper lens, so we did it-improving GoPros already highly regarded image quality. And we thought up exciting new features like SuperView, which enables the worlds most immersive wide-angle video. These are all features that we as passionate GoPro users want for ourselves, and were excited to share them with our customers around the world, said Nicholas Woodman, Founder and CEO of GoPro.

The HERO3 Black Edition camera has a suggested retail price of $399.99. It features:

Innovative new housing yields a 20% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)

30% longer battery life

4x faster Wi-Fi for quicker transfer and playback of photos and videos from your HERO3 camera to your mobile device when using the GoPro App

SuperView is a new video mode that captures the worlds most immersive wide-angle perspective

Auto Low Light mode intelligently adjusts frame rate for varying lighting conditions

A new lens for sharper video and improved image quality

The HERO3 Silver Edition camera has a suggested retail price of $299.99. It features:

2x faster image processor than the HERO3: Silver Edition

Enables 1080p60 and 720p120 fps video

Innovative new housing yields a 20% smaller and lighter overall package when camera is installed in housing (waterproof to 40m)

4x faster Wi-Fi for quicker transfer and playback of photos and videos from your HERO3 camera to your mobile device when using the GoPro App

While HERO3 cameras and accessories make it easy to capture incredible footage, the free downloadable GoPro Studio 2.0 makes it easy to edit and share incredible videos. New to Studio 2.0 are GoPro Edit Templates-customizable templates of some of GoPros best videos made available for free to users. Its as easy as picking out a GoPro video you like and dropping your own GoPro clips into the pre-made edit template. Killer soundtracks are included and all the edits are stylishly timed to the music by GoPros famous production team. Now anyone can easily create professional-looking videos, making it more fun than ever to GoPro.

LINK:	http://www.cgw.com/Press-Center/News/2013/GoPro-Launches-HERO3-a-Small...
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