
According to Gartner, the worldwide end-user spending on all IT products for 2024 was $5 trillion. This industry is built on a computing fabric of electrons, is fully software-defined, accelerated - and now generative AI-enabled. While huge, it's a fraction of the larger physical industrial market that relies on the movement of atoms.
Today's 10 million factories, nearly 200,000 warehouses and 40 million miles of highways form the computing fabric of our physical world. But that vast network of production facilities and distribution centers is still laboriously and manually designed, operated and optimized.
In warehousing and distribution, operators face highly complex decision optimization problems - matrices of variables and interdependencies across human workers, robotic and agentic systems and equipment. Unlike the IT industry, the physical industrial market is still waiting for its own software-defined moment.
That moment is coming.
Choreographed integration of human workers, robotic and agentic systems and equipment in a facility digital twin. Image courtesy of Accenture, KION Group. NVIDIA today at CES announced Mega, an Omniverse Blueprint for developing, testing and optimizing physical AI and robot fleets at scale in a digital twin before deployment into real-world facilities.
Advanced warehouses and factories use fleets of hundreds of autonomous mobile robots, robotic arm manipulators and humanoids working alongside people. With implementations of increasingly complex systems of sensor and robot autonomy, it requires coordinated training in simulation to optimize operations, help ensure safety and avoid disruptions.
Mega offers enterprises a reference architecture of NVIDIA accelerated computing, AI, NVIDIA Isaac and NVIDIA Omniverse technologies to develop and test digital twins for testing AI-powered robot brains that drive robots, video analytics AI agents, equipment and more for handling enormous complexity and scale. The new framework brings software-defined capabilities to physical facilities, enabling continuous development, testing, optimization and deployment.
Developing AI Brains With World Simulator for Autonomous Orchestration With Mega-driven digital twins, including a world simulator that coordinates all robot activities and sensor data, enterprises can continuously update facility robot brains for intelligent routes and tasks for operational efficiencies.
The blueprint uses Omniverse Cloud Sensor RTX APIs that enable robotics developers to render sensor data from any type of intelligent machine in the factory, simultaneously, for high-fidelity large-scale sensor simulation. This allows robots to be tested in an infinite number of scenarios within the digital twin, using synthetic data in a software-in-the-loop pipeline with NVIDIA Isaac ROS.
Operational efficiency is gained with sensor simulation. Image courtesy of Accenture, KION Group. Supply chain solutions company KION Group is collaborating with Accenture and NVIDIA as the first to adopt Mega for optimizing operations in retail, consumer packaged goods, parcel services and more.
Jensen Huang, founder and CEO of NVIDIA, offered a glimpse into the future of this collaboration on stage at CES, demonstrating how enterprises can navigate a complex web of decisions using the Mega Omniverse Blueprint.
At KION, we leverage AI-driven solutions as an integral part of our strategy to optimize our customers' supply chains and increase their productivity, said Rob Smith, CEO of KION GROUP AG. With NVIDIA's AI leadership and Accenture's expertise in digital technologies, we are reinventing warehouse automation. Bringing these strong partners together, we are creating a vision for future warehouses that are part of a smart agile system, evolve with the world around them and can handle nearly any supply chain challenge.
Creating Operational Efficiencies With Mega Omniverse Blueprint Creating operational efficiencies, KION and Accenture are embracing the Mega Omniverse Blueprint to build next-generation supply chains for KION and its customers. KION can capture and digitalize a warehouse digital twin in Omniverse by using computer-aided design files, video, lidar, image and AI-generated data.
KION uses the Omniverse digital twin as a virtual training and testing environment for its industrial AI's robot brains, powered by NVIDIA Isaac, tapping into smart cameras, forklifts, robotic equipment and digital humans. Integrating the Omniverse digital twin, KION's warehouse management software can create and assign missions for robot brains, like moving a load from one place to another.
Graphical data is easily introduced into the Omniverse viewport showcasing productivity and throughput among other desired metrics. Image courtesy of Accenture, KION Group. These simulated robots can carry out tasks by perceiving and reasoning in environments, and they're capable of planning next motions and then taking actions that are simulated in the digital twin. The robot brains perceive the results deciding the next action, and this cycle continues with Mega precisely tracking the state and position of all the assets in the digital twin.
Delivering Services With Mega for Facilities Everywhere Accenture, global leader in professional services, is adopting Mega as part of its AI Refinery for Simulation and Robotics, built on NVIDIA AI and Omniverse, to help organizations use AI simulation to reinvent factory and warehouse design and ongoing operations.
With the blueprint, Accenture is delivering new services - including Custom Robotics and Manufacturing Foundation Model Training and Finetuning; Intelligent Humanoid Robotics; and AI-Powered Industrial Manufacturing and Logistics Simulation and Optimization - to expand the power of physical AI and simulation to the world's factories and wa
More from Nvidia
02/04/2026
Open models are driving a new wave of on-device AI, extending innovation beyond the cloud to everyday devices. As these models advance, their value increasingly...
02/04/2026
No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...
31/03/2026
CERAWeek - dubbed the Davos of energy - is where policymakers, producers, techno...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
AI is the defining technology of our time, quickly becoming core business infrastructure. It's fueled by a diverse ecosystem of models: large and small, ope...
25/03/2026
At the half-time whistle of the UEFA EURO 2020 round of 16 football match betwee...
24/03/2026
Artificial intelligence has rapidly emerged as one of the most critical workload...
23/03/2026
Autonomous agents mark a new inflection point in AI. Systems are no longer limited to generating responses or reasoning through tasks. They can take action: Age...
19/03/2026
It's a double feature on GFN Thursday. This week, GeForce NOW offers smoother sights in virtual reality (VR) and a sprawling new land to conquer.
Streaming...
17/03/2026
As AI native applications scale to more users, agents and devices, the telecommu...
17/03/2026
The features on social media apps like Snapchat evolve nearly as fast as what...
17/03/2026
The paradigm of consumer computing has revolved around the concept of a personal...
12/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
12/03/2026
GeForce NOW is bringing the game to the Game Developers Conference (GDC), running this week in San Francisco. While developers build the future of gaming, GeFor...
11/03/2026
Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...
10/03/2026
Game developers and artists are building cinematic worlds and iconic characters ...
10/03/2026
Game development teams are working across larger worlds, more complex pipelines and more distributed teams than ever. At the same time, many studios still rely ...
10/03/2026
The Cat 306 CR mini-excavator weighs just under eight tons and fits inside a standard shipping container. It's the machine a contractor rents when the job s...
10/03/2026
NVIDIA and Thinking Machines Lab announced today a multiyear strategic partnersh...
09/03/2026
AI is everywhere and accelerating everything - becoming essential infrastructure...
09/03/2026
ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...
05/03/2026
March is in full bloom, and that means a fresh wave of games heading to the cloud. 15 new titles are joining the GeForce NOW library this month.
Leading the Ma...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
26/02/2026
GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...
26/02/2026
GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...
24/02/2026
AI is accelerating every aspect of healthcare - from radiology and drug discover...
23/02/2026
As technologies and systems become more digitalized and connected across the world, operational technology (OT) environments and industrial control systems (ICS...
19/02/2026
The GeForce NOW anniversary celebration keeps on rolling, and this week is all about the games that make it possible. With more than 4,500 titles supported in t...
19/02/2026
AI is accelerating the telecommunications industry's transformation, becomin...
17/02/2026
India is entering a new age of industrialization, as AI transforms how the world...
17/02/2026
Agentic AI is reshaping India's tech industry, delivering leaps in services ...
17/02/2026
India is the nexus of AI innovation this week as the host of the AI Impact Summit, which brings together global heads of state and industry to chart the future ...
16/02/2026
The NVIDIA Blackwell platform has been widely adopted by leading inference provi...
12/02/2026
At leading institutions across the globe, the NVIDIA DGX Spark desktop supercomputer is bringing data center class AI to lab benches, faculty offices and studen...
12/02/2026
A diagnostic insight in healthcare. A character's dialogue in an interactive...
12/02/2026
The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service.
This week brings ...
05/02/2026
Break out the cake and green sprinkles - GeForce NOW is turning six.
Since launch, members have streamed over 1 billion hours, and the party's just getting...
04/02/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
03/02/2026
At 3DEXPERIENCE World in Houston, NVIDIA founder and CEO Jensen Huang and Dassau...
29/01/2026
Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...
29/01/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
29/01/2026
Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...
28/01/2026
Quantum technologies are rapidly emerging as foundational capabilities for economic competitiveness, national security and scientific leadership in the 21st cen...
22/01/2026
AI-powered driver assistance technologies are becoming standard equipment, funda...
22/01/2026
The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...
22/01/2026
AI has taken center stage in financial services, automating the research and exe...
22/01/2026
AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...