Mercedes and Design

Sept. 30, 2015 High quality real-time rendering in new Mercedes-Benz show car

Mercedes-Benz, with The Foundry, brings Hollywood into the vehicle

Today, Mercedes-Benz and The Foundry unveiled Mercedes' next-generation customer interface concept, which was shown in the recently launched show car Concept IAA (Intelligent Aerodynamic Automobile).

The solution, code named Project Dash, for the first time connects a true UI/UX designer's tool directly to the in-car experience. What the designer works with in the creative process in the design studio is identical to what the customer ends up experiencing. In addition to this seamless delivery in real-time, the solution frees engineering teams to focus on performance and accessibility.

At Mercedes-Benz, we strive to achieve the most beautiful and powerful driving experience for our customers. This extends to our in-vehicle display and with our new show car we revealed a quality of real-time rendering that was previously unattainable. As there was no automotive technology in the market to do this, we've teamed up with The Foundry to bring for the first time ever in automotive industry Hollywood quality visuals and imaging into the car.

Sajjad Khan, Vice President Digital Vehicle & Mobility, Daimler AG

Project Dash is a collaborative effort between The Foundry and Mercedes' design and engineering teams. The Foundry, which develops creative software for VFX, games and design artists, has a long history of partnering with companies to develop elegant solutions for complex digital visualization challenges. Being present in the Silicon Valley, Mercedes-Benz Research and Development identified this state of the art digital technology and initiated a partnership with The Foundry. Project Dash leverages The Foundrys proven content creation and visualization knowledge and applies it to address Mercedes specific design challenge - to achieve high-quality, real-time renderings in their in-vehicle UI/UX.

Also, Project Dash addresses universal design challenges. First, it ensures the realization of design intent by removing technology barriers. Second, it substantially reduces the time and cost associated with design iteration. Third, as the IoT grows, it allows companies to continually enhance and seamlessly deliver the highest quality UI/UX design to consumers. As a result, Project Dash elevates both the way in which UI/UX design happens, as well as the speed with which companies can respond to consumer needs.

Mercedes-Benz unveiled this new UX/UI design collaboration with The Foundry at the 20th Anniversary of Mercedes-Benz Research and Development Center in Sunnyvale, CA. For more information on Project Dash, please click here.

Mercedes-Benz has a heritage of ground-breaking innovations that have dramatically influenced the automotive industry. Our partnership continues this innovation, creating this new way of enabling UX/UI design. This makes it possible for Mercedes designers to be more creative and responsive to consumer's needs, which in turn, provides the driver with an even more beautiful, relevant and engaging in-car experience.

Bill Collis, Chief Executive Officer of The Foundry

LINK:	http://www.thefoundry.co.uk/about-us/news-awards/mercedes-and-design/...
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