Sony Pixel Power calrec Sony

ATTO Technology Celebrating 5 Years of Revolutionizing Audio and Video Workflows at NAB 0

08/04/2013

ATTO Technology Celebrating 25 Years of Revolutionizing Audio and Video Workflows at NAB 2013 Amherst, NY (April 8, 2013) - ATTO Technology, Inc. is showcasing its extensive line of storage and network connectivity products in workflow demonstrations at the 2013 NAB Show in Las Vegas, Nevada April 8 through April 11. Matching this years NAB theme of Metamorphosis: The Changing Face of Media and Entertainment, ATTO will show exactly how their innovations have revolutionized the industry for the past 25 years.

Located in the South Hall, Lower Level, at Booth SL7613 in the Las Vegas Convention Center, ATTO will feature their full portfolio of products, including the latest 12Gb/s SAS technology. Among the innovations on display are Thunderbolt Desklink devices, ThunderLink and ThunderStream, their entire line of 16Gb/s Fibre Channel products, including Celerity Fibre Channel Host Bus Adapters (HBAs), the FastStream SC SAS/SATA RAID Storage Controller and FibreConnect Switches. In addition, ExpressSAS/SATA HBAs and RAID Adapters and FastFrame 10Gb/s Ethernet Network Interface Cards (NICs) and Converged Network Adapters (CNAs) will be on display.

This NAB, we are excited to illustrate how ATTOs 25 years of innovation has made us the leader in powering every facet of high-performance audio and video workflows, said Wayne Arvidson, vice president of marketing at ATTO Technology, Inc. We are proud to display our latest advances in our booth, but a true testament of ATTOs industry leadership can be seen in over 60 booths throughout the show floor. These presentations, coupled with our extensive partner network, are a perfect example why content creators in the media and entertainment industry consistently rely on ATTO to produce high-performance solutions.

ATTO Booth Demonstration 1

The ATTO FastStream is the industrys first 16Gb/s RAID Storage Controller and is an ideal choice for customers needing a low-cost, shared storage infrastructure without a complex system. It allows users to edit up to six streams of uncompressed HD video or three streams of 4k RAW. The FastStream offers pay-as-you-grow flexibility as storage requirements expand by allowing access to multiple JBODs of RAID protected storage.

ATTO Booth Demonstration 2

ATTOs 16Gb/s and 8Gb/s Fibre Channel family represents the industrys first complete SAN connectivity solution made up of HBAs, RAID Controllers and Switches. It includes the industrys only quad-port HBA that allows data transfers of over 6,000 MB/s, a superior choice for streaming media applications. ATTOs latest 16Gb/s Fibre Channel solutions provide double the performance of 8Gb systems while preserving existing storage infrastructure investment.

ATTO Booth Demonstration 3

ThunderLink and ThunderStream Desklink products provide high-performance storage and network connectivity for Thunderbolt-enabled devices. They allow powerful new portable devices such as all-in-ones, Ultrabooks and laptops to connect to external 6Gb SAS/SATA storage, 8Gb Fibre Channel and 10Gb Ethernet networks for on location, on-set or in-suite editing and management of data. ThunderStream adds RAID protection to SAS or SATA storage and both solutions now support Windows 8.

ATTO Booth Demonstration 4

ATTOs ExpressSAS/SATA 12Gb/s and 6Gb/s solutions are engineered to specifically meet the needs of direct attached storage found in high-performance media and entertainment workflows. Representing the latest advances in SAS technology, ATTOs new 12Gb/s HBAs achieve up to 8,000 MB/s to enhance the performance of streaming media applications today while being ready next generation platforms and infrastructures. In addition, this demonstration features another breakthrough in storage availability and performance, ATTOs Adaptive Path Optimization (APO) feature. APO improves RAID group reliability by eliminating single points of failure and automatically tunes connection pathways to deliver predictable performance and uninterrupted workflows via a single cable.

ATTO Booth Demonstration 5

ATTO FastFrame NICs and CNAs offer a complete portfolio of 10GbE connectivity aggressively tuned for audio and video workflows that outperform competitive products by up to 25 percent. Quad-, dual-, and single-port CNAs and SFP+ NICs all include high-quality SFPs, and may also be used with Direct Attach Copper cabling. Single- and dual-port 10GBASE-T cards are built on the industrys first single-chip, low-power 10GBASE-T controller by Intel. All FastFrame adapters include iSCSI support and have drivers for Windows servers and workstations, multiple Linux distributions, and Mac OS X.

ATTO Booth Demonstration 6

This demonstration showcases ATTOs Multipath Director, the worlds only technology that allows direct connectivity to enterprise storage not just for servers, but also workstations. As the only universal SAN connectivity solution for Mac, Windows and Linux workstations and server environments, it increases productivity while protecting data through load-balancing and fail-over. Additionally, direct workstation connection to storage eliminates server latency resulting in improved real-time performance.

We encourage all show attendees to stop by our booth to see how ATTOs significant role in the market is pushing the evolution of media content creation, added Arvidson. Look for our solutions powering in our partners booths to experience first-hand why ATTO is the premier choice for storage solutions in the media and entertainment industry.

For a complete list of ATTOs NAB partners stop by ATTOs booth in the South Hall, SL7613, or visit www.attotech.com/nab, and follow them on Twitter @ATTOtechnology for updates throughout the show.
LINK: http://www.attotech.com/corporate/press/207/atto-technology-celebratin...
See more stories from attotech

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

20/06/2026

IK Multimedia introduce ReSing Doubling

New add-on creates doubles & vocal stacks IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...

20/06/2026

What's Next for Apogee? Start Here.

What exactly is Apogee Control V3? Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...

19/06/2026

NBC Sports U.S. Open Coverage Fires Up 92 Cameras, Bunker cams

Split compound eases operational challenges at Shinnecock Hills Golf Club...

19/06/2026

ESPN's Men's College World Series Production Adds Onsite Studio, POVORA CapCams, Expanded Drone Coverage for Finale in Omaha

North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...

19/06/2026

Ninja AB from The Him DSP

Company launch comprehensive mix-comparison tool The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...

19/06/2026

Bitwig Studio 6.1 enters beta testing

Major Sampler upgrades introduced The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...

19/06/2026

Akai Pro's MPC One & MPC Key 37 get G2 upgrade

Four times the power of their predecessors Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...

19/06/2026

Eurovision secures top four position as content distributor rankings hold steady in Poland

Data from May shows seasonal outdoor trends triggers lower viewing Warsaw, Pola...

19/06/2026

Bitfocus Buttons wins another top industry award

Buttons is best control system in the rAVe Best of Infocomm Awards 2026...

19/06/2026

Mavis Studio Makes iPad Production More Powerful

Mavis Studio Makes iPad Production More Powerful Brie Clayton June 19, 2026 0 Comments InfoComm update brings new NDI Preview, PTZ control, USB audio ...

19/06/2026

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design Brie Clayton June 19, 2026 0 Comments New narrative projects rely on DaVinci Reso...

19/06/2026

How to Run the Original 1993 After Effects

How to Run the Original 1993 After Effects Graham Quince June 19, 2026 0 Comments How to the original After Effects v1 in an emulator, and you don'...

19/06/2026

IBC Show to Increase Focus on Networking, Startups

Share Copy link Facebook X Linkedin Bluesky Email...

19/06/2026

Irdeto Taps Axel Gallant as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

19/06/2026

SMPTE Makes Its Standards Freely Accessible - Opening St...

SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...

19/06/2026

nsign and BrightSign partner to expand deployment options...

nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...

19/06/2026

Visual Productions Unveils RdmRelay2 Four-channel Relay...

Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...

19/06/2026

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Cloud Apps Including Photoshop and Premiere

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...

19/06/2026

Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive

Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive Brie Clayton June 18, 2026 0 Comments Two new narrative short films c...

19/06/2026

How to watch the 2026/27 Premier League season on Sky Sports

Friday 19 June 2026 How to watch the 2026/27 Premier League season on Sky Sports Which matches are Sky Sports showing on the 2026/27 Premier League opening we...

19/06/2026

What's New at FilmLight? New York. 8 July 2026

Catch up on the latest developments across Baselight and Daylight v7, Nara and FilmLight API Wednesday 8 July, 5pm onwards Firehouse: DCTV, 87 Lafayette St, Ne...

19/06/2026

June 18, 2026

Lab studies explain how new cancer drug works as it enters patient testing Immunologists at Scripps Research show how a new, experimental drug revives immune ce...

18/06/2026

Ratings Roundup: Knicks-Spurs NBA Finals Is Most Watched Since Jordan Bulls Era; FIFA World Cup Opens Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

18/06/2026

InfoComm 2026: PTZOptics Debuts Healthcare Visual Reasoning Integration with LayerJot

PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...

18/06/2026

IBC 2026: Announces New Future Tech Ignite Initiative, Expanded Exhibitor Participation

IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...

18/06/2026

InfoComm 2026 Holds Inaugural Media Day with Product Announcements from 19 Exhibitors

InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...

18/06/2026

Info Comm 2026: FOR-A America Announces TAA-Compliant LED Display Package

FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...

18/06/2026

SVG GameDay, Ep. 20: Cleveland Browns Kyle Millen - Run of Shows & Rock n Roll

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

18/06/2026

International Federation of American Football, TMRW Sports Partner on Global Growth of Flag Football

The International Federation of American Football (IFAF) and TMRW Sports have an...

18/06/2026

AJA Debuts Io Xpand Thunderbolt 5 Expansion Chassis for KONA and Corvid PCIe I/O Cards

AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...

18/06/2026

ESPN Marks 30th Anniversary of WNBA's Inaugural Game With Liberty-Sparks Broadcast

ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...

18/06/2026

FOX Sports' Big Noon Kickoff Heads to London for Union Jack Classic From Wembley Stadium

FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...

18/06/2026

InfoComm 2026: Show Opens With Microsoft Keynote, Media Day, and New Industry Initiatives

InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...

18/06/2026

SVG New Sponsor Spotlight: Akta's Matt Smith on Building AI Into the Foundation of the Video Workflow

As media companies look to deliver more live, VOD, and snackable sports content ...

18/06/2026

2026 Sundance Film Festival: Local Lens

Top L-R: Take Me Home, The Lake Bottom L-R: TheyDream, Union County Free Summer Screening Series Announced Screenings for the Local Utah Community at...

18/06/2026

iamReverb gets an update

Improvements & new IR content iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...

18/06/2026

Two notes unveil Genome 2.0

Modelling suite gains improved captures, iOS support & more Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...

18/06/2026

VSL update Vienna Ensemble Pro 8

New AI assistance feature, video overhaul & more VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...

18/06/2026

The Gauge: Poland | May 2026

The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...

18/06/2026

Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

Integration embeds Gracenote content intelligence, including contextual segments...

18/06/2026

AJA Debuts Io Xpand Thunderbolt 5 Expansion Chassis for...

AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...

18/06/2026

Providius Announces Providius Direct for Faster AV-over-I...

New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...

18/06/2026

Mavis Studio Brings New Muscle to Mobile Production on iP...

At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...

18/06/2026

Harmonic Completes Divestiture of Video Business to Media...

Transaction Positions Harmonic as a Pure-Play Broadband Company Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...

18/06/2026

ACT Entertainment and NETGEAR Partner to Power the Futur...

ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...

18/06/2026

IBC2026 creates new pathways from innovation to real-worl...

IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...