Defeating snafus: ISB on bringing The World Games 2025 global streaming platform to fruition in record time By Heather McLean
Wednesday, September 24, 2025 - 09:40
Print This Story
ISB has created The World Games Live OTT platform to bring every sport live to fans for the first time
At The World Games 2025 held in China this August, the International World Games Association (IWGA) officially launched The World Games Live, a dedicated global streaming platform created to bring event to fans worldwide.
The World Games Live was developed in partnership with host broadcaster for The World Games, International Sports Broadcasting (ISB). The platform offered extensive live coverage of competitions, the Opening and Closing Ceremonies, and medal ceremonies for all 34 sports on the programme. After each event concluded, all streamed content was made available as video on demand (VoD), ensuring fans could relive the highlights whenever they choose.
Read more Cool club: ISB brings 900 live hours of The World Games 2025 to global viewers
Additionally, the platform featured daily highlights and a dedicated Daily Show throughout the Games, thanks to ISB. The application was available on desktop and mobile versions, completely free-of-charge.
The World Games Live streaming platform has now launched
Defeating a snafu
While the overall production for The World Games went smoothly for ISB, just a few months out from the Games, the OTT streaming platform that ISB was developing for the federation hit a snafu. ISB had to find a completely new developer for the platform and start from scratch again, but this time, with a hard deadline to go live in just three months.
ISB finished the platform on 27 July, launched it on the 28 July, and the Games started on 7 August.
Romero says that in the end, the platform, launched and it went amazing . She goes on: It was really successful despite the fact we had to basically rebuild the whole platform. Three months before the games, I had to make the decision to come up with a new provider, a platform provider, backend and front end. We had to start from scratch. We had to find a new video player, a new platform provider, a new CMS; new everything.
And so we were all very worried, including the IWGA, because three months was very, very little time to build a platform from scratch, continues Romero. But except for one day [during the Games] where the distribution gods went against us and a main server in Sweden went down and some fibre connectivity between Miami and Germany went down, it all just kind of aligned. The rest of the time, the platform worked amazingly. We didn't have any glitches.
Viral spread
The platform had a total of 1.4 million unique users on Apple iOS. On the iOS world ranking, the app was number 22 on downloads. The top viewership countries were Germany, the US, Canada, and Mexico.
Adds Romero: I'm not an expert, but from the fact that we only started promoting the platform literally two weeks before the game started, [getting to number 22 on the iOS download rankings] was huge. We had almost 140,000 downloads of the app. Flag football was the top sport, followed by flying disc and lacrosse.
The platform did really, really well, so everybody was very happy considering that we had zero promotional budget for the platform as well; it was purely organic and we wanted to do it organically just to see how it would work.
Continues Romero: We were super happy with it and I think the IWGA should be happy with it; all the federations loved it. It was all live. We added in athlete profiles; we got up to almost 4,000 athlete profiles with their Instagram accounts on there so the athletes could then automatically share our vertical content that we created around the app to promote the app only during Games time. Some of the videos went viral. They were just short, vertical content. So it was really, really great. I was amazed how it just went!
Host broadcaster for The World Games, International Sports Broadcasting (ISB), has developed a new over the top streaming platform for The World Games 2025, called The World Games Live
What's next
Moving forwards, ISB hopes that the OTT platform will be used to enable viewers to relive moments from previous Games, be a place for archive material to be aired, and to sustain the enthusiasm for these non-Olympic events inbetween Games.
Romero says: Now we're obviously thinking, what do we do with the app? Do we take it down? Do we make it live on, and we're having a meeting with the IWGA to discuss strategy moving forward and how we're going to continue to make it live until the next World Games.
She adds: Now we want to make it evolve and we want to make it the only place to watch The World Games. I think that's the only way to go forward. I think if we manage to convince the IWGA that this needs to be the only place for The World Games and for all the streams, broadcasts, athletes, federations related to The World Games, I think it can be really something cool that can live on, and we can start adding onto it and making it into something.
The World Games took place from 7 to 17 August 2025. The World Games is a worldclass multi-sport event, organised every four years since 1981, for sports and disciplines that are not (yet) in the Olympic Games.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Defeating snafus: ISB on bringing The World Games 2025 global streaming platform to fruition in record time By Heather McLean 
