Brand Manager:Afrikaans Channels

Develop annual marketing plans in-line with the business objectives and allocated budget and show an ability of working on tight budgets by utilising creative solutions, Conceptualize and brief-in campaigns to ad agencies and oversee the campaign and the relevant processes

Be in-charge of all on air-imaging and communication and liaise with the production house accordingly

Act as brand custodian for the Channels and continually evaluate and improve the positioning of these brands to ensure that they are aligned to the company's overall objectives, mission and vision

Developing and managing campaigns for Channels, and overseeing their effective maintenance

Be in charge of and oversee all promotional communication and placements on channel by showing an understanding of audience flow and viewing trends

Build a good working relationship with Media Sales in order to maximize the commercial potential of these channels

With the help of the research department, track research trends and react with appropriate plans and measures

Manage direct reports, promoting all the channels and content

Analyze potential partner relationships both internally and externally.

Evaluate campaigns and fine-tune processes

Write monthly reports and attend meetings with relevant stakeholders to feedback on activities planned for the channels

Continually seek ways to improve the image of the channels and build strong awareness of these channels and shows into the relevant markets

Commission on an annual basis relevant market research initiatives

Show an understanding of LSM's 5-10 and with the assistance of the Head of Marketing and Publicity, create appropriate measures to engage these markets

Budget Management

Education & Experience

A tertiary marketing degree

2-3 years Brand Management, advertising and promotional experience

1-2 years Campaign briefing and execution experience

1-2 years Experience in supervising and managing staff

Expert in Internet and social media strategy

Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services

1-2 years Experience managing external PR and communication consulting firms and contractors

Experience in the global marketplace is a plus

2-3 years Event coordination experience

Computer Literacy (Microsoft Office, PowerPoint, Excel)

LINK:	http://www.filmcontact.com/africa/south-africa/brand-managerafrikaans-...
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