It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor
Friday, November 20, 2020 - 10:00
Print This Story
Eleven will become a technology company' after purchasing the live football streaming firm MyCujoo, the sports broadcaster's chief executive has said.
Speaking to journalists following the announcement of the acquisition last week, Luis Vicente (pictured, below) revealed that he wants Eleven to develop its own technology products and features and that it will do so using the expertise and talents it has acquired.
Vicente said: On the roadmap that I designed since joining the company [in January 2020], it was important to become a technology company and be the kings of our own destiny and not be dependent on 3rd party solutions.
MyCujoo becomes our tech company and we will invest massively to raise the capabilities and the R&D roadmap.
Launched in 2015 by co-founders Pedro and Jo o Presa, MyCujoo holds the rights to stream various football properties and develops technology that enables football federations, leagues, clubs and players to produce coverage of matches and distribute it live to a global audience.
It specialises in the long tail', working with amateur, futsal and lower profile leagues, clubs and federations but also has premium rights in some parts of the world.
Endeavor Streaming will still be used for Eleven's premium content output, Vicente added, but MyCujoo's tech stack will power a new global Eleven service which will include immersive viewing features and elements of Eleven's longtail rights proposition.
The content offering will be organised into the three verticals: Eleven Next, championing local content and amateur sports, Eleven Women and Eleven Esports. The latter will focus on gaming based on traditional sports.
The new global service will sit alongside and complement Eleven's regional platforms across Europe and Asia.
At the same time, Eleven will further develop MyCujooLive Services (MCLS), which will remain a separate entity within the Eleven Group.
The technology-as-a-service is an end-to-end live streaming offering for rights holders. Users include Brazil's Brasileiro S rie A.
[That technology] is trying to solve one of the biggest problems in sports, claimed Vicente. Not all sports organisations understand technology. If you ask sports executives, they say they want to do OTT direct-to-consumer but without understanding the complexity of the journey. For us, it was important strategically that we can provide access to MyCujoo services [which can help those sports executives with that journey].
For MyCujoo's founders, the acquisition will help them to realise their dream to expand beyond football and to work on more premium sports.
Presa (pictured, above) said: We are one of the biggest rights holders in the world when it comes to football properties. In 2015 we had 56 live matches [on our platform]. By the end of 2019, we had 30,000 live matches. That's 300 competitions globally in over 200 countries.
We always had an eye on other sports but first we wanted to prove we could build a scalable model. With long-tail content, there are legions of fans. We have proved that we can monetise and scale [that]. But we knew that one day we would have to merge premium with the long tail. Joining forces with Eleven [means we can] start a first global offering and scale-out of football.
Eleven, previously Eleven Sports, is owned by Aser Ventures which also includes Leeds United and One Football among its portfolio.
The company operates sports channels and OTT services in Belgium, Italy, Japan, Luxembourg, Poland, Portugal, Myanmar and Taiwan and has 3.6m subscribers.
North America Stories
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor 
