It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor
Friday, November 20, 2020 - 10:00
Print This Story
Eleven will become a technology company' after purchasing the live football streaming firm MyCujoo, the sports broadcaster's chief executive has said.
Speaking to journalists following the announcement of the acquisition last week, Luis Vicente (pictured, below) revealed that he wants Eleven to develop its own technology products and features and that it will do so using the expertise and talents it has acquired.
Vicente said: On the roadmap that I designed since joining the company [in January 2020], it was important to become a technology company and be the kings of our own destiny and not be dependent on 3rd party solutions.
MyCujoo becomes our tech company and we will invest massively to raise the capabilities and the R&D roadmap.
Launched in 2015 by co-founders Pedro and Jo o Presa, MyCujoo holds the rights to stream various football properties and develops technology that enables football federations, leagues, clubs and players to produce coverage of matches and distribute it live to a global audience.
It specialises in the long tail', working with amateur, futsal and lower profile leagues, clubs and federations but also has premium rights in some parts of the world.
Endeavor Streaming will still be used for Eleven's premium content output, Vicente added, but MyCujoo's tech stack will power a new global Eleven service which will include immersive viewing features and elements of Eleven's longtail rights proposition.
The content offering will be organised into the three verticals: Eleven Next, championing local content and amateur sports, Eleven Women and Eleven Esports. The latter will focus on gaming based on traditional sports.
The new global service will sit alongside and complement Eleven's regional platforms across Europe and Asia.
At the same time, Eleven will further develop MyCujooLive Services (MCLS), which will remain a separate entity within the Eleven Group.
The technology-as-a-service is an end-to-end live streaming offering for rights holders. Users include Brazil's Brasileiro S rie A.
[That technology] is trying to solve one of the biggest problems in sports, claimed Vicente. Not all sports organisations understand technology. If you ask sports executives, they say they want to do OTT direct-to-consumer but without understanding the complexity of the journey. For us, it was important strategically that we can provide access to MyCujoo services [which can help those sports executives with that journey].
For MyCujoo's founders, the acquisition will help them to realise their dream to expand beyond football and to work on more premium sports.
Presa (pictured, above) said: We are one of the biggest rights holders in the world when it comes to football properties. In 2015 we had 56 live matches [on our platform]. By the end of 2019, we had 30,000 live matches. That's 300 competitions globally in over 200 countries.
We always had an eye on other sports but first we wanted to prove we could build a scalable model. With long-tail content, there are legions of fans. We have proved that we can monetise and scale [that]. But we knew that one day we would have to merge premium with the long tail. Joining forces with Eleven [means we can] start a first global offering and scale-out of football.
Eleven, previously Eleven Sports, is owned by Aser Ventures which also includes Leeds United and One Football among its portfolio.
The company operates sports channels and OTT services in Belgium, Italy, Japan, Luxembourg, Poland, Portugal, Myanmar and Taiwan and has 3.6m subscribers.
North America Stories
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor 
