
It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor
Friday, November 20, 2020 - 10:00
Print This Story
Eleven will become a technology company' after purchasing the live football streaming firm MyCujoo, the sports broadcaster's chief executive has said.
Speaking to journalists following the announcement of the acquisition last week, Luis Vicente (pictured, below) revealed that he wants Eleven to develop its own technology products and features and that it will do so using the expertise and talents it has acquired.
Vicente said: On the roadmap that I designed since joining the company [in January 2020], it was important to become a technology company and be the kings of our own destiny and not be dependent on 3rd party solutions.
MyCujoo becomes our tech company and we will invest massively to raise the capabilities and the R&D roadmap.
Launched in 2015 by co-founders Pedro and Jo o Presa, MyCujoo holds the rights to stream various football properties and develops technology that enables football federations, leagues, clubs and players to produce coverage of matches and distribute it live to a global audience.
It specialises in the long tail', working with amateur, futsal and lower profile leagues, clubs and federations but also has premium rights in some parts of the world.
Endeavor Streaming will still be used for Eleven's premium content output, Vicente added, but MyCujoo's tech stack will power a new global Eleven service which will include immersive viewing features and elements of Eleven's longtail rights proposition.
The content offering will be organised into the three verticals: Eleven Next, championing local content and amateur sports, Eleven Women and Eleven Esports. The latter will focus on gaming based on traditional sports.
The new global service will sit alongside and complement Eleven's regional platforms across Europe and Asia.
At the same time, Eleven will further develop MyCujooLive Services (MCLS), which will remain a separate entity within the Eleven Group.
The technology-as-a-service is an end-to-end live streaming offering for rights holders. Users include Brazil's Brasileiro S rie A.
[That technology] is trying to solve one of the biggest problems in sports, claimed Vicente. Not all sports organisations understand technology. If you ask sports executives, they say they want to do OTT direct-to-consumer but without understanding the complexity of the journey. For us, it was important strategically that we can provide access to MyCujoo services [which can help those sports executives with that journey].
For MyCujoo's founders, the acquisition will help them to realise their dream to expand beyond football and to work on more premium sports.
Presa (pictured, above) said: We are one of the biggest rights holders in the world when it comes to football properties. In 2015 we had 56 live matches [on our platform]. By the end of 2019, we had 30,000 live matches. That's 300 competitions globally in over 200 countries.
We always had an eye on other sports but first we wanted to prove we could build a scalable model. With long-tail content, there are legions of fans. We have proved that we can monetise and scale [that]. But we knew that one day we would have to merge premium with the long tail. Joining forces with Eleven [means we can] start a first global offering and scale-out of football.
Eleven, previously Eleven Sports, is owned by Aser Ventures which also includes Leeds United and One Football among its portfolio.
The company operates sports channels and OTT services in Belgium, Italy, Japan, Luxembourg, Poland, Portugal, Myanmar and Taiwan and has 3.6m subscribers.
North America Stories
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....
11/12/2025
MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announ...
11/12/2025
Boston Conservatory Earns Several Best of Accolades in 2025 Highlights include a faculty Grammy win, a seventh consecutive year on Playbill's list of co...
11/12/2025
RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive ...
11/12/2025
PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo...
11/12/2025
After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f...
11/12/2025
Happy Holidays from Berklee Enjoy this years holiday student-performance video.
December 10, 2025
By
Office of the President
Dear Berklee community,
As w...
11/12/2025
Back to All News
Meet the Most Relatable Hero This Holiday: Main Trailer and Po...
11/12/2025
Back to All News
High Tides: Netflix Shares Release Date Final Season
Credit: Netflix / Thomas Nolf
Entertainment
11 December 2025
GlobalNetherlandsBelgium...
11/12/2025
Back to All News
Made in Texas: How Netflix House Dallas Is Leaving a Lasting Footprint
From left to right: America's Sweethearts: Dallas Cowboys Cheerl...
11/12/2025
Back to All News
The Second Part of One Hundred Years of Solitude Will Arrive i...
11/12/2025
The Hollywood Professional Association (HPA) today announced additional programm...
11/12/2025
Hunters, saddle up - adventure awaits in the cloud.
Journey into the world of M...
10/12/2025
Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...
10/12/2025
Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor
Wednes...
10/12/2025
The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor
Wednesday, De...
10/12/2025
SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...
10/12/2025
SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff
Wednesday, December 10, 2025 - 8:21 am
Print This Story | Subscribe
Story Highlig...
10/12/2025
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
10/12/2025
Advancements in audio technology: Capturing the atmosphere of live sports By David Davies
Tuesday, November 25, 2025 - 09:27
Print This Story
Although wor...
10/12/2025
Everything smelled of popcorn: The art of bringing the complex sound of esports ...
10/12/2025
Top L-R: Ha-Chan, Shake Your Booty!, Hanging by a Wire, Broken English, Buddy
C...
10/12/2025
L3Harris' new contract for Guided Multiple Launch Rocket System Insensitive ...
10/12/2025
L3Harris Meadowlands system has been designed with an open architecture software system that allows for more flexible and efficient software updates. This capab...
10/12/2025
During this interval, streaming comprised the majority of ad supported TV (46.4%...
10/12/2025
NEWPORT BEACH, Calif. Bitcentral, a provider of production, asset management, playout and streaming workflow solutions, has named technology veteran Rick Arnold...
10/12/2025
TV Tech is delighted to reveal the winners of the 2025 Media & Entertainment: Best in Market Awards....
10/12/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broad...
10/12/2025
In a notable example of how pay TV operators are integrating streaming services into their lineup and using those services to retain or attract subscribers, Dir...
10/12/2025
Today, Chaos builds instant feedback into the viewport, connecting Maya and Houdini to Chaos Vantage's real-time path tracer. Artists can now assess 3D asse...
10/12/2025
Smeup, a key partner for companies engaged in digital transformation, today announced the expansion of its adoption of Cubbit, the first geo-distributed cloud s...
10/12/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced two significant milestones...
10/12/2025
BEAVERTON, Ore. HDR10+ Technologies, LLC has announced that they will soon begin the licensing and certification of devices, content, and services that support ...
10/12/2025
SMPTE has joined forces with the European Broadcasting Union (EBU) and Entertainment Technology Center (ETC) to publish an updated report on AI and its impact o...
10/12/2025
Clear-Com is pleased to announce the appointment of Kris Koch as Director of Sales - North & South America. In this expanded leadership role, Kris will oversee...