It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor
Friday, November 20, 2020 - 10:00
Print This Story
Eleven will become a technology company' after purchasing the live football streaming firm MyCujoo, the sports broadcaster's chief executive has said.
Speaking to journalists following the announcement of the acquisition last week, Luis Vicente (pictured, below) revealed that he wants Eleven to develop its own technology products and features and that it will do so using the expertise and talents it has acquired.
Vicente said: On the roadmap that I designed since joining the company [in January 2020], it was important to become a technology company and be the kings of our own destiny and not be dependent on 3rd party solutions.
MyCujoo becomes our tech company and we will invest massively to raise the capabilities and the R&D roadmap.
Launched in 2015 by co-founders Pedro and Jo o Presa, MyCujoo holds the rights to stream various football properties and develops technology that enables football federations, leagues, clubs and players to produce coverage of matches and distribute it live to a global audience.
It specialises in the long tail', working with amateur, futsal and lower profile leagues, clubs and federations but also has premium rights in some parts of the world.
Endeavor Streaming will still be used for Eleven's premium content output, Vicente added, but MyCujoo's tech stack will power a new global Eleven service which will include immersive viewing features and elements of Eleven's longtail rights proposition.
The content offering will be organised into the three verticals: Eleven Next, championing local content and amateur sports, Eleven Women and Eleven Esports. The latter will focus on gaming based on traditional sports.
The new global service will sit alongside and complement Eleven's regional platforms across Europe and Asia.
At the same time, Eleven will further develop MyCujooLive Services (MCLS), which will remain a separate entity within the Eleven Group.
The technology-as-a-service is an end-to-end live streaming offering for rights holders. Users include Brazil's Brasileiro S rie A.
[That technology] is trying to solve one of the biggest problems in sports, claimed Vicente. Not all sports organisations understand technology. If you ask sports executives, they say they want to do OTT direct-to-consumer but without understanding the complexity of the journey. For us, it was important strategically that we can provide access to MyCujoo services [which can help those sports executives with that journey].
For MyCujoo's founders, the acquisition will help them to realise their dream to expand beyond football and to work on more premium sports.
Presa (pictured, above) said: We are one of the biggest rights holders in the world when it comes to football properties. In 2015 we had 56 live matches [on our platform]. By the end of 2019, we had 30,000 live matches. That's 300 competitions globally in over 200 countries.
We always had an eye on other sports but first we wanted to prove we could build a scalable model. With long-tail content, there are legions of fans. We have proved that we can monetise and scale [that]. But we knew that one day we would have to merge premium with the long tail. Joining forces with Eleven [means we can] start a first global offering and scale-out of football.
Eleven, previously Eleven Sports, is owned by Aser Ventures which also includes Leeds United and One Football among its portfolio.
The company operates sports channels and OTT services in Belgium, Italy, Japan, Luxembourg, Poland, Portugal, Myanmar and Taiwan and has 3.6m subscribers.
North America Stories
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor 
