It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor
Friday, November 20, 2020 - 10:00
Print This Story
Eleven will become a technology company' after purchasing the live football streaming firm MyCujoo, the sports broadcaster's chief executive has said.
Speaking to journalists following the announcement of the acquisition last week, Luis Vicente (pictured, below) revealed that he wants Eleven to develop its own technology products and features and that it will do so using the expertise and talents it has acquired.
Vicente said: On the roadmap that I designed since joining the company [in January 2020], it was important to become a technology company and be the kings of our own destiny and not be dependent on 3rd party solutions.
MyCujoo becomes our tech company and we will invest massively to raise the capabilities and the R&D roadmap.
Launched in 2015 by co-founders Pedro and Jo o Presa, MyCujoo holds the rights to stream various football properties and develops technology that enables football federations, leagues, clubs and players to produce coverage of matches and distribute it live to a global audience.
It specialises in the long tail', working with amateur, futsal and lower profile leagues, clubs and federations but also has premium rights in some parts of the world.
Endeavor Streaming will still be used for Eleven's premium content output, Vicente added, but MyCujoo's tech stack will power a new global Eleven service which will include immersive viewing features and elements of Eleven's longtail rights proposition.
The content offering will be organised into the three verticals: Eleven Next, championing local content and amateur sports, Eleven Women and Eleven Esports. The latter will focus on gaming based on traditional sports.
The new global service will sit alongside and complement Eleven's regional platforms across Europe and Asia.
At the same time, Eleven will further develop MyCujooLive Services (MCLS), which will remain a separate entity within the Eleven Group.
The technology-as-a-service is an end-to-end live streaming offering for rights holders. Users include Brazil's Brasileiro S rie A.
[That technology] is trying to solve one of the biggest problems in sports, claimed Vicente. Not all sports organisations understand technology. If you ask sports executives, they say they want to do OTT direct-to-consumer but without understanding the complexity of the journey. For us, it was important strategically that we can provide access to MyCujoo services [which can help those sports executives with that journey].
For MyCujoo's founders, the acquisition will help them to realise their dream to expand beyond football and to work on more premium sports.
Presa (pictured, above) said: We are one of the biggest rights holders in the world when it comes to football properties. In 2015 we had 56 live matches [on our platform]. By the end of 2019, we had 30,000 live matches. That's 300 competitions globally in over 200 countries.
We always had an eye on other sports but first we wanted to prove we could build a scalable model. With long-tail content, there are legions of fans. We have proved that we can monetise and scale [that]. But we knew that one day we would have to merge premium with the long tail. Joining forces with Eleven [means we can] start a first global offering and scale-out of football.
Eleven, previously Eleven Sports, is owned by Aser Ventures which also includes Leeds United and One Football among its portfolio.
The company operates sports channels and OTT services in Belgium, Italy, Japan, Luxembourg, Poland, Portugal, Myanmar and Taiwan and has 3.6m subscribers.
North America Stories
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Telos Alliance Adds AudioShake Source Separation to Minnetonka Audio AudioToo...
It is important to become the kings of our own destiny': Inside Eleven's acquisition of MyCujoo By Will Strauss, Editor 
