Filmmakers Embrace Avid Everywhere to Bring Summer Blockbusters to the Big Screen

Filmmakers Embrace Avid Everywhere to Bring Summer Blockbusters to the Big Screen

Burlington, MA, 2015-09-29 Avid customers rely on Avid Artist Suite creative tools to create hits including Mission: Impossible - Rogue Nation, Mad Max: Fury Road, Straight Outta Compton, and San Andreas

Avid (Nasdaq: AVID) announced today that the film industry's top creative talent embraced Avid EverywhereTM to bring some of the summer's biggest blockbuster movies to life. The industry's leading editors and sound teams used Avid Artist Suite creative tools powered by the Avid MediaCentral Platform to enable them to meet tight deadlines, collaborate over great distances, and work in harsh production environments to deliver some of the most popular films of 2015.

For the fifth installment of the Mission: Impossible franchise, Mission: Impossible Rogue Nation, Editor Eddie Hamilton, Supervising Sound Editor James Mather, and Sound Re-recording Mixer Mike Prestwood Smith relied on Artist Suite video and audio solutions to bring Director Christopher McQuarrie's vision to life. While Hamilton cut the film using the industry's preeminent editing solution, Avid Media Composer , the sound team relied on the industry standard Pro Tools , Pro Tools | S6 and Pro Tools | S3.

According to Prestwood Smith, Avid has changed the game for sound mixing over the past decade. With Avid's creative and collaborative workflow, filmmakers can keep finessing their work, and get a lot more done in a shorter timeframe. Because of this new way of working, you can keep tweaking your mixes without having to compromise. As music cues change and the mix evolves, you can easily adapt all the other sounds in an organic way. Filmmakers can now keep their options open until the very last minute.

The film and sound editing teams for Mad Max: Fury Road, the fourth film in veteran Director George Miller's Mad Max franchise, and the first Mad Max film in 30 years, also relied on Artist Suite video and audio solutions. From their cutting rooms in Sydney, Australia, the editing team relied on Media Composer and the Avid ISIS shared storage to weave together more than 470 hours of location footage from the Namib Desert in Southern Africa into the final 120-minute film. Supervising Sound Editors Mark Mangini and Scott Hecker from Los Angeles-based Formosa Group worked alongside an Australian sound team, using Pro Tools.

Pro Tools has become the de facto standard for feature film sound editorial and design, whether you're designing sounds that you've never heard before or just doing traditional sound editing, said Mangini. As a worldwide standard, Pro Tools made it very easy to start the project in Sydney, transfer the final mix process to Los Angeles, and simply pick up where we left off.

The talented supervising sound editors at Formosa Group used Pro Tools on several other summer blockbusters including Furious 7 (Peter Brown), Hot Pursuit (Karen Baker Landers), San Andreas (Per Hallberg), Insidious 3 (Martyn Zub), Stanford Prison Experiment (Martyn Zub), and Straight Outta Compton (Mark Stoeckinger and Greg Hedgepath).

I can't imagine using anything except Pro Tools. It's the only way our workflow works, said Stoeckinger. Pro Tools allows you to understand what you're creating as you go, and gives you the flexibility to modify things as you need to. With 768 tracks, you can put everything in one session, from sound effects to backgrounds, instead of having to go back and forth between sessions. For Straight Outta Compton, it helped speed up our work, which allowed us to spend more time on the creative process.

We congratulate our customers on creating some of the most popular movies of the year, said Kyle Kim-Hays, senior vice president and chief marketing officer, Avid. With Avid Everywhere we give filmmakers the collaborative workflows and creative tools they need to bring the biggest blockbusters to audiences everywhere.

About Avid

Through Avid Everywhere , Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Interplay , ProSet and RealSet, Maestro, PlayMaker, and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

LINK:	http://www.avid.com/US/press-room/summer-blockbusters...
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