IROKOtv.com expands its African content offering

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IROKOtv.com expands its African content offering --

Tue, 05 Aug 2014 09:33

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iROKOtv.com, an internet based African entertainment content platform, has diversified its viewing options to include international TV series and movies as well as Hollywood, Bollywood, Telenovelas and Korean programming. The platform currently has an extensive Nollywood catalogue of over 10,000 hours.

Jason Njoku, iROKOtv.com co-founder and CEO says, We have been passionate about bringing affordable content to viewers across Africa. This is just another milestone towards that. Internet TV will enable hundreds of millions of fans across the continent to finally be able to access awesome content.

We see the web and mobile platform almost as equal to DTH and DTT platforms in the next few years and our focus is on achieving this in Africa, supplying the 800-million strong population of Sub Saharan Africa (SSA) with the best content on the planet, be it from Nollywood, Hollywood or Bollywood.

The subscription service, which costs as little as $2,50 a month, provides viewers with a diverse, ad-free selection of content and, in order to reduce video streaming costs but retain high picture quality, all new content will undergo advanced encoding, allowing files to be compressed.

This aligns with iROKOtv.com s initiative to reduce piracy in Africa by providing quality content which can be easily and legally acquired at an affordable price.

Njoku adds, We polled thousands of iROKOtv.com users in SSA and 80% indicated they didnt have Pay TV access. We feel our audience complements existing players and we are excited to be contributing to the Pay TV universe across Africa. However, our audience combats challenges not faced by their Western counterparts, such as a lack of constant electricity supplies to power their mobile phones, laptops and tablets, so we have to design our products within these parameters. We have spent the last three years understanding how to address these challenges, as well as focussing on how to deliver awesome, affordable and legal content in extreme bandwidth-light environments.

While the company plans to expand its international library, there continues to be a focus on delivering local content and ensuring that 50% of the iROKOtv.com catalogue consists of home-grown films, TV series and documentaries.

Visit the iROKOtv.com website for more information.

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