Directorial duo the Snorri Bros were recently tapped by ad agency Commerce House to tackle a technically challenging campaign for Texas Health Resources. The Your World campaign includes two :30 spots airing online and on TV across Texas.
The campaign aims to promote Texas Health Resources well-being initiatives by illustrating that each part of a persons life impacts their overall mental and physical health. For a striking visual illustration, the Snorri Bros and Commerce House opted to utilize immersive imagery that would make each spots main character truly feel like the center of his or her world. However capturing moving immersive imagery without feeling gimmicky proved to be a challenge. After testing various camera rigs, the Snorri Bros combined a 360-degree camera (one rig housing ten GoPro cameras) with their production proven SNORRICAM, a body-mounted camera rig with a swivel feature. The innovative combination let the directors avoid some common challenges of working with 360-degree cameras - including keeping crew and equipment out of the shot - by having the camera mounted directly to the hero actor, with the swivel feature allowing the actors enough space and flexibility to freely interact with the rest of the cast. The Snorri Bros were able to follow each hero actor in one continuous camera movement, keeping them as the focal points as the scenes and supporting cast changed around them.
Post-production presented a new set of challenges, as the footage from the ten cameras needed to be stitched together seamlessly. The Snorri Bros worked with The Artery and Brickyard VFX to merge the footage and track back into planet view, creating the camera movements in post. Artists Vico Sharabani and Nikola Todorovic developed a unique pipeline combining tools like 360-degree plug-in players with panoramic photography software in order to gain full control of the camera movement and program its path throughout the immersive environment. Brickyard VFX's Patrick Poulatian handled final color and seamless stitching of the images to complete this unique final package of spots.
We loved taking an untraditional path for this project, commented the Snorri Bros. We had a great team to work with at Commerce House, and everyone on the VFX crew worked hard to make these magical visuals come to life. 360-degree filmmaking is taking off and we are grateful to be part of something revolutionary.
The Snorri Bros were incredible partners in bringing this concept to fruition, said Peter Steinzeig, Executive Producer. We were blown away by their dedication to experimenting with various rigs and VFX methods to ensure that this campaign would be the best it could be. The results speak for themselves.
Please visit http://www.trollpictures.tv for more information about the Snorri Bros.
Credits: Texas Health Resources
Agency: Commerce House
Creative Directors: Leigh Sander, Vincent LoPresti
Art Director: John Graziano
Writer: Cristine Henexson
Producer: Stefany Strah
Account Director: Carley King
Production: Pulse Films
Directors: Snorri Bros
Executive Producer and President of Commercials: Kira Carstensen
Head of Production: Peter Steinzeig
Executive Producer: Hillary Rogers
VFX:
The Artery
Creative Director: Vico Sharabani
VFX Supervisor: Todd Sarsfield
VFX On-Set Supervisor: Kathy Segal
VFX Executive Producer: Yfat Neev
VFX Producer: Lynzi Grant
Flame Artist: Asaf Yeger
Flame Artist: Tony Rivas
Compositor: Michael Garrett
Compositor: John Mangia
Compositor: Chris Reimann
Paint/Roto: Mark Lieberman
Paint/Roto: Connie Conrad
Brickyard VFX
Color Correction Artist: Patrick Poulatian
Executive Producer: Jeff Blodgett
Music: Breed
Composer: James Henderson
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Directorial duo the Snorri Bros were recently tapped by ad agency Commerce House to tackle a technically challenging campaign for Texas Health Resources. The Your World campaign includes two :30 spots airing online and on TV across Texas.
