
Red Sky Foundation and Fujifilm join forces to help little hearts and their families
News Release
November 22, 2022
Print
The content on this page is intended to healthcare professionals and equivalents.
In 2015, Sergio and Emma Petrucci faced every parent's worst nightmare - their little girl Luna, faced life-saving heart surgery just before her second birthday. Luna, now nine, was diagnosed with two holes in her heart during a routine check-up. Her condition originally described as a ticking time bomb by cardiologists made the decision she would need surgery just days before she turned two. Thanks to the amazing work done by Newcastle's Freeman Hospital, they not only were able to save Luna, but enabled her to live a normal life.
This led to the founding of the Red Sky Foundation (so named after Sergio had seen a red sky outside the hospital while waiting for Luna's operation to be performed), which is dedicated to raising funds to purchase medical equipment, provide facilities and aftercare at the Children's Heart Unit at Newcastle's Freeman Hospital, Sunderland Royal Hospital and the James Cook Hospital, Teesside. Raising well over £700,000 since its inception, the charity, has purchased defibrillators for local communities and sports clubs, and more equipment, like the FDR Nano from Fujifilm.
Fujifilm's relationship with the Red Sky Foundation is in its infancy but has quickly blossomed. We're delighted to have gotten to know Sergio and Emma Petrucci through our local account manager, John Casson (Senior Account Manager, Northern England). We look forward to continuing to be working together for better healthcare for everyone, and ultimately, saving lives.
Sergio, Emma and Red Sky Foundation started fundraising for the FDR Nano to enable quicker and better care for babies in the Sunderland Royal's neo-natal unit. The FDR Nano is ideal for neo-natal patients as it is quieter, lighter and smaller than traditional mobile x-ray machines. The Sunderland Royal Hospital has become one of the first in Europe to utilise the technology of the FDR D-EVO III C24 to help improve image quality for the hospital's smallest and youngest patients.
In addition to the support of Fujifilm, the fundraising and donation of this £70,000 device has been backed by South Tyneside and Sunderland NHS Foundation Trust's own charity, STS Charity. Which is designed to make improvements for both patients and staff. The FDR Nano was purchased following a discussion with Dr Majd Abu-Harb, who originally diagnosed Luna Petrucci's heart condition.
Sergio and Emma remained in contact with Dr Abu-Harb, to understand how they could best support with the Red Sky Foundation. Sergio explained, he [Dr Abu-Harb] said he would love one of these [FDR Nano] to help the babies in the unit, and so we said yes, we asked how much it would be and then got to work on the fundraising!
I'm immensely proud we've been able to do this for the unit, it's something we've wanted to see happen and we hope it helps other children from South Tyneside and Sunderland like Luna, so they can get the treatment they need.
Since fundraising for the FDR Nano, Red Sky, just like Fujifilm, never stop. We've worked with RedSky on a handful of events such as their involvement in The Great North Run, the yearly white party, and their hugely popular RedSky charity golf day. RedSky continue to do amazing work, managing to raise nearly £30,000 at the Great North Run, over £50,000 at the White Party and over £26,000 at the golf day. We are delighted to be involved and are thankful to Sergio and the rest of the team at Red Sky Foundation for the incredible work they do - and we know that the money raised will continue to contribute to saving lives just like Luna.
Photo credits, left to right:
Dr Imran Ahmed (Consultant Neonatologist, Sunderland Royal Hospital)
Sergio Petrucci (Founder, Red Sky Foundation)
John Casson (Senior Account Manager, Fujifilm)
Dee Sixsmith (Radiology Operational Manager, Sunderland Royal Hospital)
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026By Jason Dachman, Editorial Director, U.S.
Tuesday, September 16, 2025 - 10:15 a...
16/09/2025
VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...
16/09/2025
ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...
16/09/2025
IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
16/09/2025
AMSTERDAM The organizers of IBC2025 are reporting that 43,858 visitors from more than 170 countries attended the event, which had more than 1,300 exhibitors and...
16/09/2025
Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...
16/09/2025
Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...
16/09/2025
Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...
16/09/2025
Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...
16/09/2025
As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...
16/09/2025
Bitfocus' Buttons platform celebrated as a catalyst for AV and broadcast convergence
Bitfocus has been named winner of the IABM Impact Award Pro AV Chan...
16/09/2025
Record entries and outstanding innovation celebrated at IBC2025 as the MediaTech community honors its leading people, projects and organizations
IABM announced...
16/09/2025
Harmonic (NASDAQ: HLIT) today announced that SKY Perfect JSAT Corporation (SJC), a leading satellite operator and pay-TV provider in Japan, has partnered with H...
16/09/2025
Telestream congratulates Sky Group, which has been awarded the prestigious IBC Innovation Award for Content Distribution for its MediaMesh platform on Sunday, S...
16/09/2025
Leading space solutions company will use optical ground stations to deliver faster, more secure data from space
Luxembourg, September 15, 2025 - SES, a leading...
16/09/2025
NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...
16/09/2025
NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...
16/09/2025
AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....
16/09/2025
AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....
16/09/2025
AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...
16/09/2025
CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...
16/09/2025
Back to All News
Meet the Adversaries That Will Clash in Rulers of Fortune, a S...
16/09/2025
Back to All News
Would You Take 30 Million Baht from a Dead Persons Account? E...
16/09/2025
Back to All News
Netflix Unveils the Official Trailer and Poster for She Walks ...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
15/09/2025
Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
Back to All News
Over 41 Million Global Viewers On Netflix Watch Terence Crawfo...
15/09/2025
Paris, France - September 15, 2025 -- Space42 (ADX: SPACE42), the UAE-based AI-p...
15/09/2025
Back to All News
The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival
Entertainment
15 September 2025
GlobalSouth Korea
Link copi...
15/09/2025
Back to All News
From Hardship to Hope: Typhoon Family' Presents a Tale of...