Viewing confessions: New research from Sky Mobile reveals 37% of Brits will use their smartphones to watch their favourite sports at work, with 27% sneakily viewing on the toilet
Extreme viewing: Some hardcore fans will slip out of work to watch a match (16%) or even excuse themselves from a family dinner (14%) so they never have to miss a moment this Euros tournament
Data boost: Sky Mobile is rewarding customers with 1GB of data each time England, Scotland and Wales score a goal in the upcoming football tournament
Watching on the go: More sports fans are opting to watch sport on the go with football (74%) the most popular followed by tennis (33%), Formula One (28%) and cricket (28%)
New research from Sky Mobile, voted Best Pay Monthly and Best Value Pay Monthly network by Uswitch, reveals more than a third of Brits (37%) watch their favourite sports via their smartphone at work, with over a quarter (27%) viewing on the toilet or in a restaurant (26%).
The study of 2,000 sport fans found 16% will slip out of work, use their annual leave (16%) or excuse themselves from a family dinner (14%) to make sure they catch every match moment of the Euros tournament.
The research comes as Sky Mobile launches #SkyMobileGoals1, rewarding customers with free data each time England, Scotland and Wales score a goal throughout the football tournament.
To raise awareness of the initiative, Sky Mobile is working with former England goalkeeper, David Seaman.
The Euros holds a special place in my heart, and I'll never forget the save that sent England into the semi-finals in '96,'' says Seaman. 'As a spectator this time round, I know I'll be glued to my phone and what better way to celebrate a goal than with a free data boost thanks to Sky Mobile!''
Watching on the go
The study also found that three fifths of Brits are watching more sport via their mobile phone than they were 12 months ago (61%), with football (74%) the most popular sport to watch via mobile apps, followed by tennis (33%), Formula One (28%) and cricket (28%) respectively.
Meanwhile, with the summer of sport now upon us, the upcoming Euros tournament (55%) is set to be the most watched sports event via our mobile phones, followed by the return of the football this August (43%), the British Grand Slam (32%) and the upcoming Summer Games (31%).
However, one in five have said they've often missed a key sporting event as they didn't have enough data on their mobile phone, with almost half (49%) relying on a family member or friend to watch sport on their device because they didn't have enough data in their current mobile plan.
Data Boost
With watching live sports virtually (37%) and going to a live sporting event (31%) amongst the things Brits are most looking forward to this summer, Sky Mobile is getting in on the sporting action via a special data boost for Sky Mobile customers.
To join in the celebrations and receive free data each time there's a goal for England, Scotland and Wales, customers can simply register by visiting https://www.sky.com/shop/pre-reg/back-of-the-net.
Sky Mobile will add the relevant 1GB data boosts to their Sky Piggybank subject to the number of goals scored by the home teams.
After waiting for an entire year for this tournament to take place, we hope our free data boost for Sky Mobile customers can go some way in bringing fans together to cheer on football finally coming home,'' said Paul Sweeney, Managing Director of Sky Mobile.
Customers are encouraged to follow @SkyUK for the latest news on the #SkyMobileGoals data giveaway.
Note to editors:
Research conducted by OnePoll on behalf of Sky Mobile. Total sample size was 2,000 18+ UK sport fans who own a smartphone. Survey conducted online between 3rd and 6th June 2021.
For T&Cs visit: https://www.sky.com/shop/pre-reg/back-of-the-net.
Sky Mobile benefits at a glance:
Winner of both Best Pay Monthly network and Best Value Pay Monthly network by Uswitch.
Roll - Every month your spare data rolls into your Sky Piggybank ready for you to use later or to share with your family
Watch - Unlimited streaming of Sky apps so you can enjoy live sports, the best shows and kids' favourites without using your data
Text to Switch - Simply text PAC to 65075 to get your switching code. We'll take care of the rest
Swap - Upgrade to a shiny new phone anytime you like and save money when you swap your old one
Mix - Change data plans whenever you like
Piggybank - Share spare data in your Sky Piggybank with up to seven SIMs on your account or exchange it for rewards
For more details on Sky Mobile visit sky.com/mobile.
For further information, please contact the Red Sky Mobile team via skymobileteam@redconsultancy.com or the Sky Mobile team directly via: gemma.ratton@sky.uk / jillian.reilly@sky.uk
About Sky
Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Across six countries, we connect our 23.4 million customers to the best entertainment, sports, news and arts including our own award-winning original content.
Our technology, including the market leading Sky Q, connects people to everything they love - with entertainment from Sky TV, Netflix, Disney+, Amazon Prime Video and BBC iPlayer, and apps like Spotify, YouTube, BBC Sounds, Highbrow, Peloton, Fiit, and more, in one place, easy. Our streaming service NOW brings viewers all the enjoyment of Sky with the flexibility of a contract-free service. Through our new B2B broadband provider, Sky Connect, we offer superfast broadband with business-grade 4G back-up to small businesses in the UK.
Building on the success of Sky Originals like Chernobyl, Gangs of London and Brassic, we are doubling our investment in original content by 2024 through Sky Studios. Sky News provides impartial and
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
FOX Sports, FOX One and Indeed Launch Nationwide Search for FOX One Chief World...
04/05/2026
just:play pro 2026 and just:live pro 2026 are available to download!
More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...
04/05/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS
More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...
04/05/2026
Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...
04/05/2026
New music & post-production features added
Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
We were lucky enough to benefit from huge generosity, so we now have a fantastic Quantum 338T and are developing a cutting-edge d&b loudspeaker system, he expa...
01/05/2026
The first Quantum console purchase made by the company was a Quantum 338 in September 2020. Since then, the company has leveraged Quantum power to steadily expa...
Viewing confessions: New research from Sky Mobile reveals 37% of Brits will use their smartphones to watch their favourite sports at work, with 27% sneakily viewing on the toilet 
