Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, organisations have needed to continually adapt to maintain consistency across workflows. Remote working has moved from business critical during the pandemic, to a long-term strategic decision with a wide range of approaches taken by different companies.
There are now more ways to work than ever, and these transformations have dealt new challenges to media teams, particularly in the realm of asset management. Creative professionals need to access content from anywhere, and so both nearline and archive storage needs to balance accessibility and affordability. As media organisations continue to create larger volumes of content, and with the ongoing desire to work remotely, the need for secure and scalable storage has become more pressing.
In response to a changing workforce and media workflow trends, there has been a rise in companies transitioning to the cloud. However, with various iterations, it can be difficult to know the best cloud-based approach to take. Fortunately, the hybrid cloud exists to provide teams with more flexibility.
The Goldilocks Effect
While legacy LTO platforms may be considered too restrictive, and public cloud storage not quite secure enough for valuable assets, the hybrid cloud offers a mix which is just right. Hybrid cloud storage solutions combine the benefits of on-premises storage, private cloud storage, and public cloud storage. This offers media teams integrated workflows that blend performance and security, with scale and global reach. This means having the flexibility to optimise storage resources based on specific needs, while also knowing that your high-value assets are well protected.
A hybrid approach allows media companies to choose the appropriate level of security for their content. By doing so, sensitive data can be kept safe and the risk of data breaches can be reduced. Whatever stage of the post-production process they are working on, media professionals need to collaborate. A hybrid approach supports the connections between individuals and departments, and enables teams to access and manage content in the way that works best for them. With seamless storage and more comprehensive toolsets for content workflows, both productivity and cohesiveness improves.
Turning Archives into Income
Monetisation is another important consideration when managing media in the hybrid cloud. Making the most of archive assets has always been a challenge for media and entertainment companies. The restrictions of legacy systems have made it difficult and time-consuming to access archive content. Especially in cases where metadata doesn't exist. Prior to the cloud, if a provider wanted to show a previously broadcasted clip from a TV show, the production team would have to put in a request, then wait patiently for someone with authorised access to locate that particular segment. The content would then arrive via some form of hardware, before being shipped back into archive storage once utilised.
Cloud technology has overhauled the process of managing archives and made it easier to generate revenue from existing content. Media teams can quickly locate the necessary files and start working with them straight away. By using cloud-based storage solutions, companies can easily make their content available to a wider audience, whether through streaming services, downloads, or other channels.
More Ways to Work
For many media teams, the initial move to the cloud was considered a temporary solution. But now, the long-term benefits are outweighing those of traditional on-premise LTO/ODA platforms. The widespread adoption of hybrid cloud systems has allowed media teams to continue operations with minimal disruption, and has ensured teams remain connected even when working from different locations. With an industry-wide focus on collaboration, media teams need solutions which can facilitate seamless workflows.
Object Matrix hybrid cloud storage, is a media-focused solution. It combines high-speed on-premise workflows, with seamless and non-proprietary synchronisation of content and metadata to cloud storage platforms. It provides instant and predictable access to archive content from anywhere, and allows teams to maximise opportunities for growth. Find out more here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, organisations have needed to continually adapt to maintain consistency across workflows. Remote working has moved from business critical during the pandemic, to a long-term strategic decision with a wide range of approaches taken by different companies.
