
Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, organisations have needed to continually adapt to maintain consistency across workflows. Remote working has moved from business critical during the pandemic, to a long-term strategic decision with a wide range of approaches taken by different companies.
There are now more ways to work than ever, and these transformations have dealt new challenges to media teams, particularly in the realm of asset management. Creative professionals need to access content from anywhere, and so both nearline and archive storage needs to balance accessibility and affordability. As media organisations continue to create larger volumes of content, and with the ongoing desire to work remotely, the need for secure and scalable storage has become more pressing.
In response to a changing workforce and media workflow trends, there has been a rise in companies transitioning to the cloud. However, with various iterations, it can be difficult to know the best cloud-based approach to take. Fortunately, the hybrid cloud exists to provide teams with more flexibility.
The Goldilocks Effect
While legacy LTO platforms may be considered too restrictive, and public cloud storage not quite secure enough for valuable assets, the hybrid cloud offers a mix which is just right. Hybrid cloud storage solutions combine the benefits of on-premises storage, private cloud storage, and public cloud storage. This offers media teams integrated workflows that blend performance and security, with scale and global reach. This means having the flexibility to optimise storage resources based on specific needs, while also knowing that your high-value assets are well protected.
A hybrid approach allows media companies to choose the appropriate level of security for their content. By doing so, sensitive data can be kept safe and the risk of data breaches can be reduced. Whatever stage of the post-production process they are working on, media professionals need to collaborate. A hybrid approach supports the connections between individuals and departments, and enables teams to access and manage content in the way that works best for them. With seamless storage and more comprehensive toolsets for content workflows, both productivity and cohesiveness improves.
Turning Archives into Income
Monetisation is another important consideration when managing media in the hybrid cloud. Making the most of archive assets has always been a challenge for media and entertainment companies. The restrictions of legacy systems have made it difficult and time-consuming to access archive content. Especially in cases where metadata doesn't exist. Prior to the cloud, if a provider wanted to show a previously broadcasted clip from a TV show, the production team would have to put in a request, then wait patiently for someone with authorised access to locate that particular segment. The content would then arrive via some form of hardware, before being shipped back into archive storage once utilised.
Cloud technology has overhauled the process of managing archives and made it easier to generate revenue from existing content. Media teams can quickly locate the necessary files and start working with them straight away. By using cloud-based storage solutions, companies can easily make their content available to a wider audience, whether through streaming services, downloads, or other channels.
More Ways to Work
For many media teams, the initial move to the cloud was considered a temporary solution. But now, the long-term benefits are outweighing those of traditional on-premise LTO/ODA platforms. The widespread adoption of hybrid cloud systems has allowed media teams to continue operations with minimal disruption, and has ensured teams remain connected even when working from different locations. With an industry-wide focus on collaboration, media teams need solutions which can facilitate seamless workflows.
Object Matrix hybrid cloud storage, is a media-focused solution. It combines high-speed on-premise workflows, with seamless and non-proprietary synchronisation of content and metadata to cloud storage platforms. It provides instant and predictable access to archive content from anywhere, and allows teams to maximise opportunities for growth. Find out more here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
16/03/2026
DAZN will allow fans in select international territories to watch the NCAA men...
16/03/2026
IDM and The Skate Board Association (SBA) have announced a partnership with Coop...
16/03/2026
Solid State Logic (SSL) will debut the Net I/O ST 2110 Bridge at NAB 2026 (booth C6907), a standalone unit that converts between ST 2110 and Dante audio formats...
16/03/2026
Marshall Electronics (Booth C8339) is introducing its first all-IP 4K POV camera, the CV574-WP, at NAB 2026. The camera carries an IP67 weatherproof rating for ...
16/03/2026
Sony Electronics' Camera Verify (beta), a feature of its Camera Authenticity Solution which enables news organizations to share content authenticity informa...
16/03/2026
FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop s...
16/03/2026
Montreux Jazz Festival has announced a multi-year collaboration with Gravity Media, who will become the Festival's Audio Visual Production Provider followin...
16/03/2026
USSI Global, a provider of customized network, broadcast and digital signage systems and services, has announced Ralph Annunziata joined the company on Jan. 5 a...
16/03/2026
Boland Communications (booth C3519) will exhibit at NAB Show 2026 in Las Vegas, ...
16/03/2026
Built in partnership with Diversified, the system
As the sports broadcast indus...
16/03/2026
Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year ...
16/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
16/03/2026
A still from Mr. Nobody Against Putin by David Borestein and Pavel Talankin, a...
16/03/2026
Promises studio-grade fidelity for the stage
Cloudvocal have announced the launch of a new instrument mic designed for professional live performers and engi...
16/03/2026
Popular MIDI/CV converter & interface overhauled
Kenton have announced the launch of the USB Solo Mk2, a new and improved version of their compact MIDI to C...
16/03/2026
Running from 16-29 March 2026
Starting from today (16 March) and running until 29 March 2026, Sonarworks are offering discounts of up to 40% across their ra...
16/03/2026
Dr. Robert H. Goddard and a liquid oxygen-gasoline rocket in the frame from which it was fired on March 16, 1926, at Auburn, Massachusetts. Credit: NASA....
16/03/2026
Precision-guided munitions shown in production illustrate one of many operational systems benefiting from modernized M-Code GPS, supporting assured positioning,...
16/03/2026
NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...
16/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is delivering the first commercial 100-Gigabit systems following successful validation and certification for customer n...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
Shotoku USA, Shotoku Broadcast Systems' North American operation, will unveil significant additions to its platform at NAB 2026. Topping the list is the wor...
16/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast-quality cameras, controllers and monitors on Central Hall booth C3819 during th...
16/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/03/2026
ELEMENTS launches GRID at NAB Show 2026
Brie Clayton March 15, 2026
0 Comments
North Hall, Booth N1717
ELEMENTS returns to NAB Show 2026, with an exp...
16/03/2026
Blackmagic Design Cameras Capture Artist Salavat Fidai's Micro Sculptures
Brie Clayton March 15, 2026
0 Comments
6K sensor and open gate capabilit...
16/03/2026
DHD to Introduce Latest Generation Broadcast Audio Mixers at NAB 2026, Las Vegas
Brie Clayton March 15, 2026
0 Comments
Hero image: Front of DHD RM1 P...
16/03/2026
16 Mar 2026
VEON Files its 2025 Annual Report on Form 20-F Dubai and New York, March 16, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON'...
16/03/2026
Six Couples. 100 Days Apart. One Question: Does Absence Make the Heart Grow Fond...
16/03/2026
Monday 16 March 2026
Tina Fey, Jamie Dornan and Riz Ahmed announced as first th...
16/03/2026
Back to All News
Netflix Has Released the Trailer for Love at Last, Starring Ed...
16/03/2026
The reporting option was introduced following extensive consultation with publis...
16/03/2026
After a nail-biting Grand Finale, Rose of Tralee Katelyn Cummins has been announced as the winner of Dancing with the Stars 2026.
The four finalists each dance...
16/03/2026
Welcome to Moore Street will begin on RT One and RT Player on Thursday 19 Marc...
15/03/2026
Visit ToolsOnAir at NAB Las Vegas 2026
More Details:From April 19-22, join us at NAB Show Las Vegas in the North Hall, Booth N1258, for an exclusive preview of...
15/03/2026
Latest dark drama, thrillers & tension library announced
The Very Loud Indeed Co.'s latest Kontakt library has just arrived, delivering a third instalme...
15/03/2026
Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...
15/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Combines mic, USB interface & wireless IEMs
Following a successful Kickstarter campaign, HISONG have announced that their innovative AirStudio S1 device is ...
14/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2...
14/03/2026
Telestream Advances Production-Ready AI Across Its Product Portfolio
Brie Clayton March 13, 2026
0 Comments
New AI capabilities drive smarter automati...