IBM Brings AI-Driven Spoken Commentary to Masters App and Masters.com By Ken Kerschbaumer, Editorial Director
Tuesday, March 28, 2023 - 11:05 am
Print This Story | Subscribe
Story Highlights
The Masters Tournament and IBM are rolling out two innovative new features as part of the award-winning Masters app and Masters.com digital experience this year, including Artificial Intelligence (AI) generated spoken commentary. Expanding on the popular MyGroup feature - which enables patrons of the Masters digital platforms to watch every shot, on every hole, from all their favorite players - the AI commentary solution will produce detailed golf narration for more than 20,000 video clips over the course of the Tournament. It is the latest example of how IBM and the Masters are working together to create digital fan experiences that offer unparalleled access and in-depth insights into every moment of the Tournament, from the first drive on the first tee to the final putt on the 18th green.
AI-generated commentary will allow for fans from around the globe to consume Masters coverage in their native language.
Experts from IBM iX, the experience design partner within IBM Consulting, worked with the Masters digital team to leverage multiple foundation models - including IBM Watson Text-to-Speech - to train the AI in the unique language of golf at the Masters, automating the process of adding spoken commentary to video clips. Generative AI built on foundation models was applied to produce narration with varied sentence structure and vocabulary, avoiding redundant play-by-play iterations to make the clips informative and engaging.
Also new to the Tournament this year, IBM will introduce hole-by-hole player predictions. To project a player's score on each hole for the entire Tournament, the IBM Consulting team leveraged AutoAI capabilities in IBM Watson Studio to train AI models using six years of Masters data - more than 120,000 golf shots. After the completion of a given hole, the hole-by-hole projections are updated to reflect the most recent performance of the player. The new solution expands on the predictive intelligence of the popular Players Insights and Masters Fantasy Projections feature, which turns data into insights around the most exciting holes to watch for every golfer, the low/high score for all golfers, and projected Masters Fantasy points for every round.
For more than twenty years, IBM and the Masters have partnered together to create custom solutions that improve the user experience and capture the attention of millions of golf fans globally, says Jonathan Adashek, Senior Vice President of Marketing and Communications for IBM. We're applying the same hybrid cloud, AI technology and IBM Consulting services that we use with clients across industries to bring an elevated digital experience to one of the most iconic sporting events in the world.
Starting with the launch of Masters.com in 1996, the Masters has collaborated with IBM on a journey to the hybrid cloud to streamline workloads and deliver new fan experiences through cloud and AI technologies. The implementation of that technology has been showcased continually, including through the introduction of AI Highlights, Round in Under Three Minutes, MyGroup, Player Insights and Projections powered with IBM Watson.
North America Stories
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
IBM Brings AI-Driven Spoken Commentary to Masters App and Masters.com By Ken Kerschbaumer, Editorial Director 
