
GoPro Cameras Now Available throughout Brazil at New Lower Price
GoPro Inc. Brings Local Manufacturing to Brazil, Lowering Price and Creating Jobs
SAN MATEO, CALIF. (November XX, 2014) GoPro, Inc. (NASDAQ:GPRO), enabler of some of todays most immersive and engaging content, today announced the opening of local manufacturing facility in Brazil to enable GoPro cameras to be more attainable to its citizens. With a new lower price of R$1699, the HERO3+ Black Edition camera will now be available at Fast Shop, Fnac, Ponto Frio, select Wal-Mart's and other fine retailers across the country.
GoPro is enabling people to self-capture engaging, immersive photo and video content of themselves participating in their favorite activities. By offering a versatile, mountable capture device as well as easy to use desktop video editing software GoPro Studio and the GoPro App for instantly sharing GoPro photos and videos from your mobile devices, GoPro has empowered the world to capture and share its passions in a captivating perspective. And with its ever-growing social network, GoPro has created an inclusive content stream that all of its users can engage and share.
Historically, GoPro cameras have been more expensive in Brazil than other countries. GoPro is proud to announce a partnership with a local manufacturing facility enabling GoPro to lower the price and make the cameras more widely available for all Brazilians.
The HERO3+ camera line illustrates GoPro's commitment to innovation. Ultra high-resolution capability of up to 2.7K at 30 frames per second, a frame rate of up to 60fps at 1080p, and features like SuperView and Auto Low Light have made the HERO3+ Black Edition camera a benchmark in image capture device technology.
Brazilians are some of our most passionate users and engagers on our social channels. To be able to finally offer GoPro products through our retail partners at affordable prices represents a big step forward in creative content capture in Brazil, said Drew Goldman, Director of Sales in Latin America for GoPro.
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