Demand Service with Your Software!

One of our customers recently sent a note of thanks that raised a really interesting point about making new technology work in business. He was complimenting us on the service he received whilst using Aframe for the first time (sorry, this isn't supposed to be so self congratulatory) and articulated a point few technology providers seem to consider when they roll out their killer apps'.

JD Freedman, a Massachusetts based freelance producer, has mountains of experience in the video industry, covering just about every role at some point whilst working with the likes of broadcast giants Disney, Comedy Central and HBO, as well as big brands like United Airlines, Smirnoff and Swatch.

JD had just attended a presentation of Aframe at DigiNovations, one of our upload partners and thought the system might be useful one day, though no immediate project sprang to mind.

The next day he received a flurry of emails from a client in Italy who faced an impending edit deadline, urgently requesting footage of an interview he'd recently filmed with Noam Chomsky at MIT. After unsuccessfully trying to send the files with Dropbox because the files were too large, JD remembered Aframe from the demo the previous day and decided to give us a go.

Now how many times have you used a piece of new technology, a web service or an app on your phone and thought this thing doesn't work, I'm going to ditch it'? How better might the technology have been if you had someone on the phone, offering some useful and well-timed assistance?

JD eloquently agreed: Man what service! The constantly evolving technology we deal with is amazing, but its service-minded people like the guys at Aframe that really make it work. They went above and beyond and stopped everything they were doing to make my situation their priority. They have turned me into an Aframe evangelist!

If there's a moral to this tale, it's this: next time you're signing up for a killer app', just make sure there's some service behind all the glitz and glamour of that shiny new software, otherwise it's just style without substance.

About Aframe Aframes cloud video technology helps people connect and collaborate, making them more productive and improving execution in their video projects.

Visit aframe.com to learn more.

LINK:	http://aframe.com/blog/2012/11/21/demand-service-with-your-software...
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