Integrated production and animation studio Mixtape Club recently partnered with Google Creative Lab to help produce a multi-platform campaign for the Android mobile operating system. From broadcast and web to out-of-home executions, the campaign revolves around an entire world of diverse characters who bring to life the brand's new tagline, Be together. Not the same.
To view the work: http://mixtapeclub.com/projects/androidify
We worked very closely with the Creative Lab on the exploratory phase of the campaign before they landed on the final direction, explains Chris Smith, Executive Creative Director/Partner of Mixtape Club. We collaborated with them to develop the movements and sounds of these characters, and helped evolve the initial idea into the larger campaign
Mixtape Club created five :30 spots and one :15 for TV, as well as a multi-screen animation for ten digital out-of-home installations on newsstands throughout Manhattan. The effort was a welcome opportunity for Mixtape Club to not only continue its longstanding relationship with the Creative Lab, but also to utilize its complete in-house creative pipeline. Mixtape Club worked side by side with Creative Lab on many phases of the campaign, from early concept development and character animation to music and sound design. Mixtape Club teamed up with its integrated partner, Huma-Huma, for all things sound and music, including the music that plays during the title card sequence at the end of the spots.
What we loved about this project was collaboratively building such a cohesive campaign from the ground up, working closely with Google Creative Lab and their creative partners, says Smith, who is also a Composer/Partner at Huma-Huma. It was rewarding to help build the rules' of this world. Rather than taking an exaggerated and cartoon-like direction, we landed on realistic sound environments and character movements to contrast the hilariously stylized characters.
Always looking at the creation process as an opportunity to experiment and innovate, Smith says the Android campaign is a great example of what Mixtape Club's all-inclusive creative hub can achieve.
Our entire studio is designed around this concept of A-to-Z filmmaking, and this campaign really allowed us to tap into all of our strengths, concludes Smith. Working with Google Creative Lab truly felt like a team effort versus a client session.
Made in Collaboration with Google Creative Lab
Spot Titles: Garage Band (:30), Road Trip (:15), Slightly Longer Road Trip (:30), Break Room (:30), Bus Stop (:30) & Scary Movie (:30)
Airdate: November 2014
Production Company: Mixtape Club
Director: Mixtape Club
Executive Creative Director: Chris Lenox Smith
Producers: Kate Johnson, Bruce Moreau, John Holt
Project Leads: Sean Moller, Jules Koetsch & Casey Drogin (Road Trip)
Editor: Chris Lenox Smith
Animators: Sean Moller, Zoya Baker, Blake Patrick, Jacques Khouri, Mary Varn & Josh Goodrich (Garage Band)
Animators: Jules Koetsch, Casey Drogin, Heidi Sullivan, Blake Patrick, Max Millermaier, Josh Goodrich, Zoya Baker, Luciano Tapia & Andrew Chung (Road Trip)
Animators: Sean Moller, Luciano Tapia, Zoya Baker, Andrew Zimbelman, Mary Varn & Heidi Sullivan (Bus Stop)
Animators: Sean Moller, Zoya Baker, Heidi Sullivan, Blake Sullivan, Josh Goodrich & Andrew Chung (Break Room)
Animators: Sean Moller, Zoya Baker, Heidi Sullivan & Andrew Chung (Scary Movie)
Designers: Keith Vincent, Josh Goodrich
Colorist: Luciano Tapia
Music & Sound Design Company: Huma-Huma
Music: Huma-Huma
Producer: John Holt
Voice: Parker Silzer, Patrick Cupples
Sound Design & Mix: Chris Lenox Smith, Parker Silzer, John Parthum & Patrick Cupples
Music: Bigfoote Music (Scary Movie) (non-endtag)
About Mixtape Club:
We're full-service production and animation studio creating made mission-critical external and internal campaigns for major corporations and networks, as well as award-winning music videos. From concept to delivery, script to sound mix, we are a truly integrated A-to-Z operation. Our flexible workspace is designed so that we can tailor to the needs of unique projects, keeping all aspects of production and post under one roof.
http://www.mixtapeclub.com
###
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
(L-R) Mark Gatiss and Polly Walker on set
Monday 29 April 2024 Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-wi...
29/04/2024
A groundbreaking initiative offering training and mentoring to 30 women journali...
29/04/2024
Even though we've been doing this for over 40 years, a spark of excitement r...
29/04/2024
L3Harris is delivering manpack radios to U.S. Army CH-47 Chinooks as part of the Air-to-Ground Networking Radio program, providing seamless, resilient communica...
29/04/2024
He writes in Defense One: Despite the near-universal acknowledgement throughout the U.S. government and defense industrial base of the criticality of resilient ...
29/04/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/04/2024
Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...
29/04/2024
April 29, 2024
-- TF1 Chooses Broadpeak to Power Targeted Advertising for New...
29/04/2024
LOS ANGELES Allen Media Group (AMG) has partnered with LG Electronics to bring 223 Local Now FAST channels to LG's free streaming service, LG Channels, avai...
29/04/2024
OTTAWA Ross Video has announced the introduction of Raiden, a data-driven weather graphics software that combines data gathering, processing, and visualization ...
29/04/2024
Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision's end-to-end service offerings for...
29/04/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for dynamic autho...
29/04/2024
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Rally Access Workstation, a fully managed solution for editing in...
29/04/2024
Premier Sports, a premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality remote commenta...
29/04/2024
Glookast has chosen Jigsaw24 Media as the only UK channel partner to represent their portfolio of ingest and workflow optimisation products. The agreement, sign...
29/04/2024
Clear-Com played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024. Leveraging its cutting-edge Eclipse HX Digital Matrix i...
29/04/2024
PlayBox Neo will promote its complete range of television channel management, graphic branding and playout solutions to EMEA region media content owners and bro...
29/04/2024
Lingo, RuPaul's word-twisting game show, returns for season two on CBS Friday, May 24. Two episodes air that night, and stream on Paramount Plus, too....
29/04/2024
ESPN and Amazon Prime Video are reportedly close to scoring television rights to the National Basketball Association, according to published reports....
29/04/2024
Judge Judy and Hot Bench, CBS Media Ventures' genre-leading court shows, have been renewed through the 2025-26 TV season in more than 95% of the country, Gr...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry
By TVBEurope Staff
Pub...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
29/04/2024
April 29th, 2024 UNINTERRUPTED AND TRIBECA ENTERPRISES PARTNER FOR SECOND-ANNUA...
29/04/2024
Rebrand and refresh: SailGP talks bringing its graphics operations inhouse for a...
29/04/2024
Reflecting on a Storied Career: Sean McManus Looks Back While Keeping an Eye on ...
29/04/2024
Drones Take Flight Inside MSG: How Sky Candy Studios is Upping the Excitement fo...
29/04/2024
Back to All News
Netflix Announces a Diverse Lineup of Polish Titles to Debut i...
29/04/2024
Tonight on Smoke and Mirrors: Fanyana feels embarrassed about his sexual mishapDon't miss Monday, 29 April's riveting episode of South African soapie Sm...
29/04/2024
Talk about commitment. When startup SEA.AI, an NVIDIA Metropolis partner, set out to create a system that would use AI to scan the seas to enhance maritime safe...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
Integrated production and animation studio Mixtape Club recently partnered with Google Creative Lab to help produce a multi-platform campaign for the Android mobile operating system. From broadcast and web to out-of-home executions, the campaign revolves around an entire world of diverse characters who bring to life the brand's new tagline, Be together. Not the same. 
