HPA IMF UG Looks Beyond Time Code

February 13, 2019 (Palm Desert, CA) - Today, during the HPA Tech Retreat, the HPA IMF UG (Interoperable Master Format User Group) announced that the first product of the group, the Best Practices Document on Timecode in IMF, is available for download. The HPA IMF UG is the first user group formed by HPA, and serves as a forum for users and implementers of the IMF family of standards. The HPA IMF UG includes more than 100 members from around the world and this first output from the user group is considered a significant milestone.

IMF is an international standard published by SMPTE, and the solution for interchange of component-based audio-visual masters. The document recommends behavior of IMF systems when interacting with SMPTE Timecode (SMPTE ST 12-1). Pierre-Anthony Lemieux, Chairman of the IMF UG noted Timecode was a perfect topic for the UG given its historical use in mastering workflows, where IMF excels. While storing timecode information is not forbidden in IMF, timecode is never used for synchronization since it cannot tackle the requirements of modern component-based workflows. The Best Practice document recommends that timecode not be routinely included in IMF.

The HPA IMF UG hopes that the best practice will help adopters avoid common pitfalls when adapting legacy content to component-based workflows and IMF.

Barbara Lange, Executive Director of HPA and SMPTE, noted that The development of viable user groups is an important part of what HPA can bring to relevant industry issues. We are delighted to see the fruit of the labor of this engaged group, tackling a topic that is of direct concern to our community.

The best practice is a living document which is available free-of-charge at https://www.imfug.com/TR/timecode-in-imf/.

About the HPA Tech Retreat

The HPA Tech Retreat is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California.

About the Hollywood Professional Association

Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers (SMPTE ), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

Media Contact:

ignite strategic communications

christine purse | kate eberle

+1 818 980 3473 | chris mobile: +1 323 806 9696

chris@ignite.bz | kate@ignite.bz

LINK:	https://hpaonline.com/hpa-imf-ug-looks-beyond-time-code/...
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