
Animation Research Uses AWS to Virtualize Remote Sports Production posted: 30/09/2020
AWS also helps ARL's Virtual Eye production arm to reduce its carbon footprint while delivering high-profile sports events to fans around the world
Virtual Eye is the sports division of New Zealand-based Animation Research, LTD, which is one of Australasia's leading 3D computer graphics production houses. For more than 25 years, Emmy Award-winning Virtual Eye has specialized in 3D TV graphics that revolutionize the way fans watch high-profile sports, and has delivered those experiences on multiple platforms for events such as the Ryder Cup, The The Open Championship (The British Open), the US Open, the America's Cup, Formula 1, The Olympics, World Rally, Red Bull Freeride Tour, The Ashes, and both the PGA and European golf tours.
Typically, Virtual Eye teams travel around the world to provide on-site production support and create 3D graphics that help broadcasters deliver compelling stories to viewers as sports action unfolds. In golf alone, ARL and Virtual Eye cover more than 90 tournaments a year across Europe, Asia, the Middle East, Africa and the US, and have an average of 30 projects under way at any given time. Helping sports programmers share great stories with fans is in our blood, said John Rendall, Head of Technology and Innovation for ARL.
But 2020 has not been a typical year. In the space of fewer than 24 hours, Friday March 13th - a bleak Friday if ever there was one recalls Ian Taylor Managing Director of ARL, Covid 19 hit international sports and ARL's sports business came to an unexpected and sudden halt. This presented a challenge for Virtual Eye, which traditionally deployed crews of up to 12 people to locations around the world for on-site production. More than 80 percent of our annual revenue is driven through our sports focused business (Virtual Eye), said Taylor. When COVID-19 hit, we were faced with the daunting prospect of what's next?'
Angus Reid and Ian Taylor
Not only did it become a major risk to have their operators roaming around the world but countries, including New Zealand, were already closing their borders. Rendall and his tech team had to think about how ARL could deliver to its clients if sporting events around the world resumed, but the ARL team couldn't be on site to support them. We had to devise a platform that would allow us to do everything remotely from New Zealand. The flexibility, scalability, and security of AWS was the answer we needed for cloud-based remote production operations, said Rendall.
Other platforms were complicated to use, Rendall added. Having access to off-the-shelf services, a good set of APIs in order to access them and fine applications to go with them has really made a difference for us. That is a really big benefit for a company that has to move as quickly as we do. We have 30 to 40 projects going at any one time, and, because we're a relatively small company, we need to be able to find products and service that can deliver what we need with the minimal effort.
Now, by leveraging the AWS-powered architecture, ARL provides a high-capacity bridge between remote on-site productions and Virtual Eye offices in Dunedin, New Zealand without having to deploy crew to manage operations at multiple remote sports venues. Using AWS global infrastructure and services, including AWS Elemental MediaConnect, Virtual Eye is able to provide full, virtual operations management. This enables broadcasters to deliver live video from remote locations and provide secure exchanges of live video feeds between sports venues and central operations in New Zealand with minimal latency to ensure optimal viewing experiences. To further assure secure content delivery over its network, ARL uses AWS Virtual Private Cloud with site-to-site VPN and AWS Global Accelerator, a managed service that improves the availability and performance of applications with local or global users to meet broadcasting standards.
Eliott Smith & Reece Witherspoon
I don't have a technical background, said Taylor, but as soon as John showed me what Media Connect could deliver to solve this problem we had, it was a no-brainer for me. Moving video around the globe is always challenging and expensive, whether you were using satellite links or dark fiber lines. Media Connect allows companies like us and a lot of broadcasters to do this without the huge costs associated with it previously. AWS has such a good array of services. And a lot of our customers are using the same tools we are.
The AWS architecture was put to the test at one of the first sporting events back after the initial COVID 19 shutdown, the Charles Schwab Challenge PGA golf event in Dallas/Fort Worth, Texas. From 7,500 miles away, Virtual Eye provided CBS Sports with augmented reality, virtual ball tracking and other graphic elements, rendered in real time, for the enjoyment of fans at home. The system worked flawlessly, said Rendall. We have now delivered every tournament for the past 3 months and we are currently gearing up for both the US Open and The Masters.
Because we built our platform around AWS, it's opened up new doors of opportunity for us. We are at the other end of the world and we still are able to reach distant places thanks to AWS. If we can do it from here, we can do it from anywhere. That's the kind of reliability and confidence we can now provide our clients, Taylor said. Additionally, AWS is accelerating our speed of innovation into machine learning use cases, giving us the ability to automatically track players in the field using ML vision to provide a wealth of insights and analytics to different stakeholders from viewers to coaching staff.
Both Rendall and Taylor also saw the AWS cloud video infrastructure as an opportunity fo
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
20/11/2025
25 June 2018
SHARE Facebook Twitter Linkedin Email
Munich 25th June 2018 - Cinegy today announced that Canada-based Accessible Media Inc. (AMI) has implemen...
20/11/2025
27 May 2019
SHARE Facebook Twitter Linkedin Email
The best quality live video from the worst networks - Haivision
Although DVB and the World Wide Web are...
20/11/2025
24 November 2020
SHARE Facebook Twitter Linkedin Email
ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software
Munich, Germany...
20/11/2025
1 September 2021
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st September 2021:
Cinegy GmbH, the premier provider of software technology for di...
20/11/2025
20 September 2021
SHARE Facebook Twitter Linkedin Email
ElectronicVerve continues a strong history of supporting Cinegy customers in India
Munich, Germany,...
20/11/2025
1 November 2022
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 01 November 2022: Cinegy, a premier provider of software technology for digital video...
20/11/2025
31 October 2023
SHARE Facebook Twitter Linkedin Email
Britt Broadcast at TBC...
20/11/2025
Thursday 20 November 2025
Football seven nights a week, as Sky Sports secures a...
20/11/2025
Rohde & Schwarz and SRC deliver EW signal generation system to a major US depart...
20/11/2025
Wuppertal November 20, 2025
Bregenz Festival Expands Use of Riedel Technologie...
20/11/2025
It's the Late Late Toy Show BIG BIG Ticket Giveaway day!
It's the Late ...
20/11/2025
The How To Gael pocast gals, comedian Chris Kent and quizzer Darragh Ennis drop by for the fifth episode of The 2 Johnnies Late Night Lock In
In the penultimat...
20/11/2025
Tonight on RT Prime Time, Marie Crowe on how a Reading School changed her son...
19/11/2025
Twenty-five years ago, Erykah Badu released Mama's Gun, blending visionary a...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...
18/11/2025
Our mission to make Spotify the ultimate home for all things audio continues. St...
18/11/2025
SGL Carbon and the renowned Link ping University inaugurated an advanced coating...
18/11/2025
Rohde & Schwarz and MILTON expand partnership, unveiling new RF spectrum monitor...
18/11/2025
Rohde & Schwarz presents multi-purpose R&S NGT3600 high-precision dual-channel p...
18/11/2025
Rohde & Schwarz and ELT Group: Towards a Global Strategic Partnership Across All...
18/11/2025
Wuppertal November 18, 2025
Tisman Service Expands Rental Offerings with Riede...
18/11/2025
DJ Carey: The Dodger starts Monday 24th November at 9.35pm on RT One and RT Pl...