
Animation Research Uses AWS to Virtualize Remote Sports Production posted: 30/09/2020
AWS also helps ARL's Virtual Eye production arm to reduce its carbon footprint while delivering high-profile sports events to fans around the world
Virtual Eye is the sports division of New Zealand-based Animation Research, LTD, which is one of Australasia's leading 3D computer graphics production houses. For more than 25 years, Emmy Award-winning Virtual Eye has specialized in 3D TV graphics that revolutionize the way fans watch high-profile sports, and has delivered those experiences on multiple platforms for events such as the Ryder Cup, The The Open Championship (The British Open), the US Open, the America's Cup, Formula 1, The Olympics, World Rally, Red Bull Freeride Tour, The Ashes, and both the PGA and European golf tours.
Typically, Virtual Eye teams travel around the world to provide on-site production support and create 3D graphics that help broadcasters deliver compelling stories to viewers as sports action unfolds. In golf alone, ARL and Virtual Eye cover more than 90 tournaments a year across Europe, Asia, the Middle East, Africa and the US, and have an average of 30 projects under way at any given time. Helping sports programmers share great stories with fans is in our blood, said John Rendall, Head of Technology and Innovation for ARL.
But 2020 has not been a typical year. In the space of fewer than 24 hours, Friday March 13th - a bleak Friday if ever there was one recalls Ian Taylor Managing Director of ARL, Covid 19 hit international sports and ARL's sports business came to an unexpected and sudden halt. This presented a challenge for Virtual Eye, which traditionally deployed crews of up to 12 people to locations around the world for on-site production. More than 80 percent of our annual revenue is driven through our sports focused business (Virtual Eye), said Taylor. When COVID-19 hit, we were faced with the daunting prospect of what's next?'
Angus Reid and Ian Taylor
Not only did it become a major risk to have their operators roaming around the world but countries, including New Zealand, were already closing their borders. Rendall and his tech team had to think about how ARL could deliver to its clients if sporting events around the world resumed, but the ARL team couldn't be on site to support them. We had to devise a platform that would allow us to do everything remotely from New Zealand. The flexibility, scalability, and security of AWS was the answer we needed for cloud-based remote production operations, said Rendall.
Other platforms were complicated to use, Rendall added. Having access to off-the-shelf services, a good set of APIs in order to access them and fine applications to go with them has really made a difference for us. That is a really big benefit for a company that has to move as quickly as we do. We have 30 to 40 projects going at any one time, and, because we're a relatively small company, we need to be able to find products and service that can deliver what we need with the minimal effort.
Now, by leveraging the AWS-powered architecture, ARL provides a high-capacity bridge between remote on-site productions and Virtual Eye offices in Dunedin, New Zealand without having to deploy crew to manage operations at multiple remote sports venues. Using AWS global infrastructure and services, including AWS Elemental MediaConnect, Virtual Eye is able to provide full, virtual operations management. This enables broadcasters to deliver live video from remote locations and provide secure exchanges of live video feeds between sports venues and central operations in New Zealand with minimal latency to ensure optimal viewing experiences. To further assure secure content delivery over its network, ARL uses AWS Virtual Private Cloud with site-to-site VPN and AWS Global Accelerator, a managed service that improves the availability and performance of applications with local or global users to meet broadcasting standards.
Eliott Smith & Reece Witherspoon
I don't have a technical background, said Taylor, but as soon as John showed me what Media Connect could deliver to solve this problem we had, it was a no-brainer for me. Moving video around the globe is always challenging and expensive, whether you were using satellite links or dark fiber lines. Media Connect allows companies like us and a lot of broadcasters to do this without the huge costs associated with it previously. AWS has such a good array of services. And a lot of our customers are using the same tools we are.
The AWS architecture was put to the test at one of the first sporting events back after the initial COVID 19 shutdown, the Charles Schwab Challenge PGA golf event in Dallas/Fort Worth, Texas. From 7,500 miles away, Virtual Eye provided CBS Sports with augmented reality, virtual ball tracking and other graphic elements, rendered in real time, for the enjoyment of fans at home. The system worked flawlessly, said Rendall. We have now delivered every tournament for the past 3 months and we are currently gearing up for both the US Open and The Masters.
Because we built our platform around AWS, it's opened up new doors of opportunity for us. We are at the other end of the world and we still are able to reach distant places thanks to AWS. If we can do it from here, we can do it from anywhere. That's the kind of reliability and confidence we can now provide our clients, Taylor said. Additionally, AWS is accelerating our speed of innovation into machine learning use cases, giving us the ability to automatically track players in the field using ML vision to provide a wealth of insights and analytics to different stakeholders from viewers to coaching staff.
Both Rendall and Taylor also saw the AWS cloud video infrastructure as an opportunity fo
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
24/04/2026
Earth Day is a chance to reflect on our connection to the natural world. To mark the 57th Earth Day on April 22, Spotify's editors have pulled together a co...
24/04/2026
This past weekend, Spotify was at the heart of the largest literary event in the...
24/04/2026
All data tells a story, and in our case, that story is written by you. To celebrate 20 years of Spotify, we're sharing bite sized moments that capture how t...
24/04/2026
Over the past 20 years, Spotify's look and feel has evolved with the way people use our platform, while ensuring we preserve an intuitive, personal, and fam...
24/04/2026
It's been 20 years since Spotify began, but the real story is what the world chose to play. For the first time, we're unveiling the most streamed artist...
24/04/2026
Whether you're relaxing at home or on the go, Spotify is there across more than 2,000 devices, ready with your favorites or something new to discover. Now, ...
24/04/2026
Nintendo and Spotify are welcoming fans to the Super Mario Bros. 40th anniversary and the release of The Super Mario Galaxy Movie with new playlists and a speci...
24/04/2026
30 October - 1 November 2026
The Audio Engineering Society (AES) have announced that the AES Show 2026 will be held on Halloween weekend - Friday 30 October...
24/04/2026
New closed-back design promises honest' low end
Sennheiser have just announced the launch of a new pair of flagship closed-back headphones which they s...
24/04/2026
Powerful 12-channel hardware sequencer announced
Cre8audio are renowned for their innovative, and often visually striking designs, and although their latest...
24/04/2026
Room correction now supports full 9.1.6 Dolby Atmos setups
The software element of IK Multimedia's room-correction system has just received an update th...
24/04/2026
New content for BBO Tutti & BBO Riffs
VSL have recently introduced some new free content expansions for two of their most popular Big Bang Orchestra Packs: ...
24/04/2026
Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at I...
24/04/2026
ITV's Director of Drama Polly Hill has commissioned six part propulsive, lun...
24/04/2026
AgileTV presents in Las Vegas its technological proposition to power safer, more scalable and efficient TV ecosystems for telecom operators, ISPs and entertainm...
24/04/2026
Canada's C gep de Jonqui re and Calrec take five with a substantial TV studio upgrade Underscoring its global reputation as one of Canada's most renowne...
24/04/2026
Redefining Broadcast Workflows at NAB 2026 with our Most Powerful Hardware, Virtual and Hybrid Audio Lineup Yet We're looking forward to meeting up with you...
24/04/2026
24 Apr 2026
VEON Boosts Accessibility for Investors by Waiving Depositary Servi...
24/04/2026
Friday 24 April 2026
All episodes of espionage thriller series Ponies starring ...
24/04/2026
April 24 2026, 00:00 (PDT) Dolby Elevates In-Car Entertainment to New Heights at Auto China 2026
More Automakers, More Models: Dolby-enabled Vehicles Drive...
24/04/2026
April 24 2026, 06:48 (PDT) Dolby Cinema Arrives in Tamil Nadu: Dolby Laboratori...
23/04/2026
23 Apr 2026
VEON 2025 Integrated Annual Report: Record Digital Growth, Sovereig...
23/04/2026
FOX Advertising Launches FOX AdStudio, Unifying Audience Intelligence Across Its...
23/04/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced that Dalia, its agentic AI solution for media & entertainment, ha...
23/04/2026
Six crafts. Six lives.
Six reasons to believe that making things by hand
still...
23/04/2026
The festival programme promises a feast of drama, a bumper packed fringe festiva...
23/04/2026
Dermot Bannon's Celebrity Super Spaces airs Sunday 26 April and 3 May on RT ...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...