By Tom Jahr, General Manager at NAGRA DVNor
I was recently joined by a fantastic line-up of panelists where we discussed the VOD explosion we're all currently seeing across Europe. In the webinar we discussed the sea of opportunity that exists for producers and creators as new distribution opportunities are created and consumers service stack subscriptions to create their perfect viewing experience. Built on a combination of local and international services, the market growth being seen shows that consumer demand remains as eager as ever.
The lower barriers of entry have created new opportunities alongside changes in proposition structure and market dynamics. If we look to the Nordic region in general, it's always been a barometer of change thanks to the region's appetite for foreign content, its ability to export Nordic content to other European countries and be an early adopter of new consumer propositions. One example being the HBOMax launch that came to the Nordics first in October 2021.
But let's also look at the content mix that today's subscribers are favouring. We discussed on the panel the growth of cinematic TV series and how, perhaps as a result of the forced cinema closures during the pandemic, appetite for this type of content has grown. Providing high-quality content split across six or eight episodes not only extends the engagement period with the subscriber but also allows consumers to binge watch a mammoth amount of content should they so desire - therefore creating new consumer behaviours too.
This has created a level of quality that we have not seen before on television commented Marie Nilsson of Mediavision. However, for continuous growth, the perspective needs to be broadened beyond drama to documentaries, entertainment and factual as this represents genres not currently as discovered by consumers. she continued. Commenting further, SFAnytime's Peter Ohman suggested this is just part of the cyclical process of consumption which is likely to revert in time and Lars Henriksen from True Content Entertainment added that with the absence of new releases over the last 18 months caused by the lack of production, a flood of content is hitting the market and will take a year or two for viewer behavior to stabilise.
When we look at this new catalogue of titles, it's clear that marketing, positioning and catalogue curation have key roles to play. We're all used to seeing retail outlets exhibit large point-of-sale marketing displays and as Norsk Filmdistribusjon's Svanhild Sorensen said marketing [in the digital world] has a key role in helping to shape customer behaviour - and supporting, value-add content such as featurettes are critical to promoting new local titles.
Lars then posed a key question, With nearly 5,000 streaming platforms to distribute content to and promote, how do you attract audiences given the limited space that exists to advertise your content as consumers fly past in their scrolling? On this, the panel shared some insight as to the best approach which of course involves a much broader effort than simply distributing the content. You really have to do the hard work and identify your audiences and then target them via social media but this does take time and extra effort that we're not used to Svanhild suggested. Peter Ohman agreed saying New skillsets are required to market content in highly competitive environments across platforms such as Instagram and YouTube alongside traditional media marketing. Each title or genre needs a slightly different formula to really target the audience otherwise you'll waste a lot of marketing time, effort and money he cautioned.
Our panel covered a multitude of topics and ideas and what made it fascinating for me was the different angles that were covered given the different areas our panelists represented across production, distribution and service providers. If you missed the webinar, I invite you to catch-up here and if you want to continue the conversation and hear how NAGRA DVNor can help you ensure you never miss a content delivery deadline again, please get in touch here or learn more here.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
By Tom Jahr, General Manager at NAGRA DVNor
