If there's one genre of television that consistently gets people talking, it's reality TV. And although we frequently see plenty of conversation around buzzy cable shows like VH1's Love and Hip Hop: Atlanta or Bravo's The Real Housewives franchise, Big Four broadcaster CBS continues to have one of TV's most engaging shows with its enduringly popular Big Brother, which thrusts houseguests into close living quarters and has them compete for cash prizes.
Drama (always) ensues, much to fans' delight, and, as you'd expect from a show like this, emotions run high on and off the screen.
B&C worked with Canvs, the emotion analytics company, to see how people have reacted to season 19 so far, which started on June 28 and consists of seven episodes already thanks to the show's three-episode-a-week schedule. (We also conducted an advertiser analysis with data from iSpot.tv. More on that further down.)
Overall, there have been 163,024 Emotional Reactions (ERs) to episodes this summer, making BB19 the most reacted-to series by far since it premiered on June 28. As usual, the premiere had the most conversation volume (41,063 ERs). Love has been the most frequently expressed feeling, occurring in 19.7% of ERs. Other top ERs include excitement, craziness and funny.
Related: CBS to Air Michael Jackson's Halloween' in Fall
BIG BROTHER JUST STARTED IM PUMPED
- jay (@jayyy_lene) June 29, 2017
Big Brother is seriously the best part of the summer #bb19
- claudia (@urbanloser) July 6, 2017
Big Brother has me shook
- JJ (@JadenMichalek) July 6, 2017
this drama is sooooo funny #BB19
- (@securedbieber) July 10, 2017
Cody and Paul have been the most-discussed contestants, and it's worth noting that while fans aren't so keen about the former, they love the latter, who is actually the runner-up from last season. (Case in point: Cody appears in 27.8% of all ERs expressing dislike, while Paul is mentioned in 13% of love ERs.)
PAUL CAME BACK IM SO PUMPED #BB19
- Sof (@saltysofff) June 29, 2017
God, I hate Cody so much. #BB19
- Rob (@ElderPoptart) June 30, 2017
This is the best season of Big Brother in a long time! Cody and Jessica - uh oh, you in trouble fools! #BB19
- Regan Isaacs (@I_Regan_I) July 7, 2017
It's clear that fans are engaged with the show itself, but how are BB19 advertisers faring with the season? We used data from iSpot.tv, the attention and conversion analytics platform for TV advertising, to see which companies are holding attention during the show.
In total so far this season, 103 brands have aired 159 spots over 300 times during Big Brother episodes, resulting in 663.6 million TV ad impressions. What's good news for advertisers is that the average view rate for a commercial during this show is over 91% (view rate is the percentage of an ad that, on average, was viewed across all airings of that ad). A short list of major brands are doing particularly well during the show, with view rates hovering around 99%.
Also important: The majority of viewers are watching each episode live.
So not only are viewers glued to the screen during the actual episodes, they're sticking around and watching during the commercial breaks, too. Results like this would be a win any time of year, but given the summer TV doldrums, it's even more valuable for brands to have programming like BB19 to draw viewers in and keep them engaged from start to finish.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
If there's one genre of television that consistently gets people talking, it's reality TV. And although we frequently see plenty of conversation around buzzy cable shows like VH1's Love and Hip Hop: Atlanta or Bravo's The Real Housewives franchise, Big Four broadcaster CBS continues to have one of TV's most engaging shows with its enduringly popular Big Brother, which thrusts houseguests into close living quarters and has them compete for cash prizes.
