Monkeyhead Helps Untie the Knot For Bravo
22/07/2014
Airing Wednesday nights at 10pm on Bravo, Untying The Knot focuses on divorce attorney Vikki Ziegler, who couples turn to when they want to go from I do' to I dont.'
Each 30-minute episode features a different divorcing couple struggling to divide their assets that range from dazzling diamonds to the family pets. Ziegler's expert appraisers Michael and Mark Millea evaluate the items in question and help determine a fair division.
We felt strongly about finding a way to creatively tie the concept of the show into the open so that it wasn't typical or generic, Sahley says. The tricky thing with this project is this show is about divorce and couples dividing up belongings, which can be a depressing subject. We needed to find a way to make it entertaining and easily digestible for everyone.
Doll House Concept:
For Sahley and Monkeyhead they accomplished that with a concept that seamlessly blends live action and 3D animation, including the photo real divorced doll couple they built to cover all the notes perfectly.
The show open begins with a live action shot of Ziegler, as the camera pulls back we see her preached atop a doll house as large hands reach in and grab various objects from the house -- a piano, furniture, art -- and places them into his-and-hers piles on a simple astro-turf lawn. The open ends with a voiceover from Ziegler noting how when love turns to hate, couples turn to me.
The doll house concept was key for this open. It makes it feel less serious, while the hands dividing the items up represent Vikkis crew on the show who help her figure out the value of the assets, Sahley notes. Her sitting on top of the house conveys the idea that she is orchestrating the whole thing. We always put that extra level of conceptualization into our work. It may or may not always be noticed by viewers, but it usually feels right.
Less Is More:
For Sahley, the project represents an overall trend in TV where it is critical to grab viewers' attention quick and not give them a reason to reach for the remote. That's especially true of show opens, which usually have to explain the show's premise in an engaging way in 15 second or less.
Show opens are more important than ever, Sahley says. Viewers have a shorter attention span, so shows today have just a few minutes at most to hook viewers. A well thought out open can make a difference and help sell the show in a short amount of time.
Sahley adds, Bravo and Engel Entertainment were amazing to work with. They were on board with our concept from the beginning and helped us push the open creatively and understood our vision. They let us do what we needed to do to make it work. As a creative company thats all we can ask for. I think ultimately the end result does exactly what we wanted -- cleverly convey what the show is about in the shortest amount of time possible.
Click here for more info about Untying The Knot :
http://www.bravotv.com/untying-the-knot
Creative Credits:
Client: Bravo / Engel Entertainment
Project: Untying The Knot show open (:15)
Design/Production: Monkeyhead, Los Angeles, CA
Creative Director: Josh Sahley
Producer: Chelsea Ferchow
Artists: Blake Newton, Brandon Smith, Anthony Winn, Jason Porter
Crew: Stu Brumbaugh, Eric Curtis, Jay Guffey, Fernando Morales
Hand Model: Rachel Bray
Untying the Knot Open from Monkeyhead on Vimeo.
About Monkeyhead:
Monkeyhead is an Award winning motion design house based in Culver City. Their focus is to stay on the cutting edge of style and application while continually broadening our companies reach and services. They have the ability to take any size project through the entire creative process, from initial concept all the way to final online delivery. Their capabilities include graphic design, branding, concept development, animation, compositing, editorial, web design and live-action. What makes them stand is a unique approach, style and an endless dedication to their clients. For more information go to: http://www.monkeyhead.com
###
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
01/05/2024
Roku to Offer NBC Olympics Zone
NEW YORK NBCUniversal and Roku are teaming up to offer the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu. The dedicated channel wil...
01/05/2024
U.K.'s Freely Officially Launches
Freely the new streaming service backed by Britain's leading broadcasters BBC, ITV, Channel 4 and Channel 5 is now available through the next generation of ...
01/05/2024
Study: FAST Channel Growth Accelerates
NEW YORK A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ...
01/05/2024
VuWall Unveils New Capabilities For VuStream 150 Video Encoder
MONTREAL VuWall has enhanced its VuStream 150 H.264 video encoder with new features and capabilities, including support for HDMI signals at resolutions up to 38...
01/05/2024
Samsung TV Plus Announces New High-Profile FAST Channels for Sports
NEW YORK At the IAB NewFronts 2024, Samsung Ads announced a new lineup of premium sports, music, family and entertainment content on its leading FAST service Sa...
01/05/2024
WAPA TV Celebrates 70th Anniversary As #1 Station in Puerto Rico
SAN JUAN, PUERTO RICO WAPA TV has announced that it will be celebrating its 70th anniversary on May 1 as the number 1 broadcasters on the island....
01/05/2024
Diamond Sports Group Renews Its Distribution Deal with Cox
SOUTHPORT, Conn. & ATLANTA Diamond Sports Group and Cox Communications have reached a multi-year renewal of their distribution agreement for the continued carri...
01/05/2024
Warner Bros. Discovery Networks Dropped by Fubo
As the NBA playoffs heat up on TNT, Warner Bros. Discovery and FuboTV have been unable to reach a new distribution deal. That impasse forced the vMVPD to drop T...
01/05/2024
Time for NAB Reality Check
Time for NAB Reality Check Andy Marken April 30, 2024 0 Comments Above image source - Allegiant, Summit Entertainment Great leaders don't seek...
01/05/2024
Dream Street Productions Switches Live Corporate Events with ATEM Television Studio HD8 ISO
Dream Street Productions Switches Live Corporate Events with ATEM Television Stu...
01/05/2024
lodie Ichter Joins Light Iron as Senior Colorist
lodie Ichter Joins Light Iron as Senior Colorist Brie Clayton April 30, 2024 0 Comments Acclaimed colorist brings global expertise on high-profile pro...
30/04/2024
The Anchor of Our Work at the Native Lab: A Dispatch from Adam Piron
By Adam Piron In anticipation of this edition of the Indigenous Program's Native Lab, it actually dawned on me that this will be our lab's tenth year i...
30/04/2024
Launch of SBS South Asian channel and SBS Spice, a new English language offering for younger South Asian Australians
Launch of SBS South Asian channel and SBS Spice, a new English language offering...
30/04/2024
lodie Ichter Joins Light Iron as Senior Colorist
LOS ANGELES (April 30, 2024) Light Iron, the post-production creative-services division of Panavision, is excited to announce that lodie Ichter has joined th...
30/04/2024
Breadth of Support
Now streaming on Netflix, Good Grief marks the feature-film directorial debut of Daniel Levy, well known as the co-creator and costar of the series Schitt's...
30/04/2024
PBS Masterpiece Sets Third TV Adaptation Of The Forsyte Saga'
The Forsyte Saga, John Galsworthy's sweeping portrait of a wealthy British family in 1880s London, is getting its third TV adaptation in less than 60 years....
30/04/2024
Clear-Coms Eclipse HX and Agent-IC Technology Illuminate Coverage of Solar Eclipse
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
30/04/2024
Plex Partners with T-Mobile To Grow Connected TV Reach
CAMPBELL, Calif. Streaming media company Plex and T-Mobile will work together to expand T-Mobile's connected TV (CTV) inventory and advance the connection b...
30/04/2024
Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership
SAN JOSE, Calif. & BELLEVUE, Wash. Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company....
30/04/2024
Paramount+ Subs Hit 71M as Revenue Grew by 51% YoY
NEW YORK As Paramount Global wrestled with management turmoil and ongoing negotiations for a proposed merger with Skydance, the company managed to report improv...
30/04/2024
Cobalt Digital Receives Trifecta of Awards at NAB 2024
Cobalt Digital Receives Trifecta of Awards at NAB 2024 Company adds two 2024 NAB Show Product of the Year awards and one Best of Show from TV Tech to long list...
30/04/2024
arkonas BLADE runner IP Audio Engine Receives Best of Sho...
arkona technologies GmbH, provider of IP core infrastructure solutions for top-tier broadcast productions, has announced that its BLADE//runner IP Audio Engine ...
30/04/2024
OpenDrives Joins AWS Partner Network
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, announced today that it has joined the glob...
30/04/2024
dandb group unveils SustainSymphony a ground-breaking clo...
The first norm conform sustainability service dedicated to the needs of the events industry Easy-to-use, intuitive platform for venues, event organisers and su...
30/04/2024
Dejero Smart Blending Technology opens new opportunities...
Dejero GateWay enables Stream7 to create independent internet connectivity at any venue or location, including UK teaching hospital for live streaming of surgic...
30/04/2024
farmerswife and Cirkus to Showcase Cutting-Edge Solutions...
Excitement is building as farmerswife, a leading software provider for resource scheduling, project management, and team collaboration in the media industry, ha...
30/04/2024
XL8 Clears SOC 2 Type II Audit Enhancing Data Security
XL8, a leading deep-tech startup specializing in AI-powered machine translation technology, proudly announces the successful completion of a System and Organiza...
30/04/2024
CABSAT 2024 - Leader and PHABRIX to showcase latest Test...
Test & measurement innovator, Leader Electronics of Europe, has announced that it will exhibit at CABSAT, which takes place this year from 21-23 May 2024 at the...
30/04/2024
MRMC Debuts Cinebot Max Camera Robot at NAB 2024
MRMC Debuts Cinebot Max Camera Robot at NAB 2024 Brie Clayton April 30, 2024 0 Comments Expands its range of live-action, motion-control camera robots...
30/04/2024
Next Jazz Legacy Announces 2024 Cohort of Women and Nonbinary Awardees
Next Jazz Legacy Announces 2024 Cohort of Women and Nonbinary Awardees The program was created by New Music USA and the Berklee Institute of Jazz and Gender J...
30/04/2024
SES Announces Acqusition of Intelsat for $3.1B
European telecom satellite company SES announced today that it is acquiring rival Intelsat for $3.1 billion. The deal, unanimously approved by both companies...
30/04/2024
Bakish Out at Paramount
Bob Bakish, chief executive of Paramount stepped down on Monday, effective immediately. Bakish, who was a staunch ally of Shari Redstone, controlling shareholde...
30/04/2024
Hotspring unveils Slapshot ML-driven rotoscoping solution
Hotspring said the breakthrough had been achieved through the acceleration of machine learning technology By Matthew Corrigan Published: April 30, 2024 Ho...
30/04/2024
SES to acquire Intelsat in $3.1 billion deal
Speaking about the deal, Adel Al-Saleh, CEO of SES, said: it will bring value-added, efficient, and reliable offerings for both companies media customers By Je...
30/04/2024
Bob Bakish officially out at Paramount, new Office of the CEO finalising long-term plan'
Paramount said the Office of the CEO is working with its board to develop a comp...
30/04/2024
Gray Television Using NextGen TV to Roll Out Advanced Features Like HDR
LOUISVILLE, Ky. In another sign that broadcasters are finally using NextGen TV broadcasts to offer viewers new features instead of simply simulcasting existing ...
30/04/2024
Oklahoma Journalism Hall of Fame To Honor Blaise Labbe
OKLAHOMA CITY The Oklahoma Journalism Hall of Fame will induct Blaise Labbe, a group news director for Sinclair Broadcast Group, May 2 at the 54th Anniversary I...
30/04/2024
Cox Media Group, Dish Ink New Multi-Year Agreement
ATLANTA and ENGLEWOOD, Colo. Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with a new multi-year ...
30/04/2024
TelevisaUnivision Taps LTN for IP-Based Distribution
Video transport solution provider LTN has announced that it is working with TelevisaUnivision to help the Spanish-language media giant migrate to IP-based video...
30/04/2024
NBC KXAS and Telemundo KXTX Used Clear-Com Solutions for Eclipse Coverage
ALAMEDA, Calif. Clear-Com has released details about how it played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024 by NBC K...
30/04/2024
Scripps Appoints Seth Walters To Steer CTV Sales Strategy
CINCINNATI The E.W. Scripps Company is adding Seth Walters to its sales leadership team as head of CTV sales, effective April 29....
30/04/2024
Durham Bulls Saturday Game, First Sellout of 2024 Season
The force was strong at the Durham Bulls Athletic Park on Saturday night, April 27, 2024, as the night netted the ballpark's first official sellout crowd of...
30/04/2024
NewFront Life Is a Cabaret for LGBTQ+ Network Revry
Revry, a network celebrating queer culture. said its second annual NewFront presentation will be a cabaret-type spectacle showcasing the spirit of the LGBTQ+ co...
30/04/2024
FETV Viewers Say Howdy' as Wyatt Earp' Joins Lineup
Family Entertainment Television (FETV) said that the Western series The Life and Legend of Wyatt Earp will be joining the network's afternoon lineup startin...
30/04/2024
Bob Bakish Departing Paramount, According to Reports
Bob Bakish, president and CEO of Paramount Global, will depart the company as Paramount explores a merger, according to numerous published reports. The reports ...
30/04/2024
Tonight on House of Zwide: Zola's meeting with Faith takes a nasty turn
Tonight on House of Zwide: Zola's meeting with Faith takes a nasty turnDon't miss Tuesday, 30 April's riveting episode of South African soapie House...
30/04/2024
Tonight on Scandal: Nhlamulo officially earns an award for lies and deceit
Tonight on Scandal: Nhlamulo officially earns an award for lies and deceitDon't miss Tuesday, 30 April's riveting episode of South African soapie Scanda...
30/04/2024
RT All Ireland Drama Festival Schools Playwright Competition 2024 Winner Announced
Congratulations to Amelia O'Donnell from Loreto College, St Stephen's Gr...