Avid highlights major advancements across all product suites, extends MediaCentral Platform into the cloud, and showcases end-to-end 4K/IP and enhanced immersive workflows
Avid (Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced that it will showcase its extensive set of innovations for the Avid MediaCentral Platform at BroadcastAsia 2017. As the next phase of Avid Everywhere , Avid has extended MediaCentral-the industry's most open, tightly integrated and efficient platform designed for media-to the cloud, giving customers even more flexibility in their deployment models and licensing options. Avid will also showcase end-to-end 4K/IP workflows, enhanced immersive workflows, and an expanded Alliance Partner ecosystem, with major advancements across its comprehensive tools and workflow solutions to create, distribute and optimize media.
With the transformation of Avid Everywhere from vision to reality complete, we're accelerating the pace of innovation-a key part of which involves extending media production to the cloud, said Tom Cordiner, senior vice president, global sales, Avid. We're looking forward to showing our preeminent community of customers across the Asia Pacific region how our latest innovations can help them address their most critical challenges-whether they're students, aspiring artists, educational institutions, creative professionals or media enterprises.
Innovations on show at the Avid booth include:
Extending MediaCentral to the cloud With new cloud-hosted applications, media services and infrastructure on demand, media organizations can capitalize on the efficiency, agility, flexibility and scalability that the cloud facilitates. To enable accelerated cloud innovation, Avid has selected Microsoft as its preferred public cloud partner.
New services on the MediaCentral Platform Avid Dialogue Search provides a scalable search platform enabling users to locate clips based on spoken words or phrases across archives, media asset management systems and production asset management systems, while Avid Illuminate provides a file-based quality assurance system for verifying captions, video descriptions and languages.
Avid brings native Dolby Atmos mixing to Pro Tools | HD and S6 With deep integration of Dolby Atmos in Pro Tools | HD, audio post professionals can create massive multichannel mixes more easily in the industry's leading immersive audio format for movies, TV shows, music, and video games.
Avid Artist | DNxIQ accelerates video workflows With the powerful new Artist | DNxIQ video interface's extensive format support, from SD to 4k and Universal Mastering, video professionals can quickly and easily respond to changing content demands and deliver to a wider range of channels and device.
Free version of industry standard Media Composer for aspiring artists Avid Media Composer | First gives aspiring creative professionals, students, and those just starting their professional careers free access to the same creative tools used by the world's most successful filmmakers and television program creators.
Furthering commitment to education The new Avid Media Campus program offers a deeper partnership with Avid, and flexible volume licensing and deployment options, to help educators better prepare the next generation of creative talents and media professionals for careers in the media and entertainment industry.
New 4K/UHD collaborative workflows Avid will showcase a technology preview of next-gen server technology to enable media professionals to expand into new end-to-end 4K/UHD workflows for live sports and news production.
Avid NEXIS intelligent media storage enhancements Avid NEXIS now offers greater bandwidth scalability and extended workflows with Pro Tools, empowering creative teams with even better speed, efficiency, and collaboration.
EVS Alliance partnership New IPLINK for Avid MediaCentral | UX enables Avid users to browse, search, and work with EVS media on the MediaCentral Platform in live sports, news, and entertainment workflows.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
08/05/2024
NEEDHAM, Mass. The International Data Corporation is predicting that worldwide spending on telecom services and pay TV services will increase by 1.4% in 2024 to...
08/05/2024
CUPERTINO, Calif. In a notable development for news and live video production, Apple has unveiled a number of significant upgrades to its Final Cut Pro software...
08/05/2024
Pliant Technologies has announced that it will be presenting its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The latest updates include enhanceme...
08/05/2024
SAN FRANCISCO Fox's ad-supported streaming service Tubi has launched Stubios, a fan-fueled studio for aspiring filmmakers and their fans that the company sa...
08/05/2024
SAN ANTONIO, Texas Five more stations have launched NextGen TV service, bringing to nine the number of local TV services on-air with ATSC 3.0....
08/05/2024
TYSONS, Va. Tegna Inc. has announced that Greg Retsinas has been named president and general manager at KGW, Tegna's NBC affiliate serving the Portland area...
08/05/2024
08 05 2024 - Media release Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA
Olivia Coleman and John Lithgow in JIMPA. Photo credit: ...
08/05/2024
OpenDrives Joins AWS Partner Network
Brie Clayton May 7, 2024
0 Comments
Atlas software-defined platform now available via AWS trusted partner network...
08/05/2024
Animate AI Matte Paintings in After Effects
Graham Quince May 7, 2024
0 Comments
Arguably the best video use for AI generated images is Matte Painting...
08/05/2024
Throw Expression in Adobe After Effects
Andy Ford May 7, 2024
0 Comments
The Throw expression is a time-saver in After Effects. It allows you to mov...
08/05/2024
Join FilmLight in Toronto: Baselight 6.1, Nara and more
Brie Clayton May 7, 2024
0 Comments
Thursday 30th May, from 2:30PM, Hosted by Alter Ego 488 ...
08/05/2024
Gray Television reported a first-quarter profit as advertising revenues rebounded to above pre-COVID-19 levels....
08/05/2024
The Today show shared the performers on its summer concert series, which feature...
08/05/2024
Lewis Dodley, longtime anchor for Spectrum News NY1, will retire at the end of May. He's been on the air at the Charter Communications-owned local news chan...
08/05/2024
Scripps Sports said it plans to air a new studio show when a new season of WNBA Friday Night Spotlight starts May 24....
08/05/2024
Advertisers are looking to reach the right audiences and tell their stories inside compelling content, Karen Kovacs, president of client partnerships at NBCUniv...
08/05/2024
Professor emeritus John (Jack) Johnson elected to the National Academy of Sciences Johnson's multi-disciplinary research has been instrumental in shaping ou...
08/05/2024
zweiB updates to latest version of R&S CLIPSTER Specialist in deliverables for cinema, events and trade shows
Rohde & Schwarz, a global leader in broadcast...
07/05/2024
NAB Show 2024
Utah Scientific rocked the 2024 NAB Show in Las Vegas, unveiling two new game-changers in video signal management.
Our primary focus this yea...
07/05/2024
7th May 2024 The nations favourite comedy channel Gold has teamed up with the ma...
07/05/2024
There's something special about summer. We're not sure whether it's the warmer weather, the longer days, or something else a bit more magical, but s...
07/05/2024
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News
Media releases
NITV has announced the appointment of Michael Rennie as Presenter...
07/05/2024
The ability for line-of-site tactical voice and data networks to seamlessly traverse over Satellite Communications is an emerging requirement to assure warfight...
07/05/2024
On April 5, 2024, the L3Harris Avionics Products Repair Station (NN2R037L) in Gr...
07/05/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/05/2024
Share this article
width=32 height=32 loading=lazy data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg />
wid...
07/05/2024
BURBANK, Calif. The Walt Disney Company has finally delivered some from profits from its hefty streaming investments, with the second quarter of its fiscal year...
07/05/2024
Bonnie Hammer, vice chair of NBCUniversal, and Jen Psaki, MSNBC host, read from their new books at the 92nd Street Y in Manhattan Wednesday, May 8. Hammer's...
07/05/2024
Paramount Plus has ordered the series Crutch, a comedy that is a spinoff of CBS comedy The Neighborhood. Tracy Morgan stars....
07/05/2024
Edward J. and Melody Thomas Scott and Lidia Bastianich will receive Lifetime Achievement honors at the 51st annual Daytime Emmy Awards in June, the National Aca...
07/05/2024
The 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony happens in New York November 12, and the honorees are Al Roker, weather and featu...
07/05/2024
Dabl Network has added The Wayans Bros., The Jamie Foxx Show, Living Single and Everybody Hates Chris to its weekday and weekend lineups. Those shows join the l...
07/05/2024
After winning a proxy fight, The Walt Disney Co. said its entertainment business turned a profit and added subscribers in its fiscal second quarter....
07/05/2024
NBA Entertainment is closing out the second season of its series Pass the Rock with a look at Victor Wembanyama of the San Antonio Spurs, the league's rooki...
07/05/2024
Syncbak, which provides stations with streaming capabilities, said it is rebranding as Zeam Media....
07/05/2024
Samsung has made a deal with Magnolia Pictures that will bring titles from Magnolia to the Samsung TV Plus free streaming platform....
07/05/2024
Amazon, which has added commercials to Amazon Prime Video, is rolling out new interactive ad formats that will enable advertisers to engage streamers and sell s...
07/05/2024
Syncbak, a 15 year-old provider of streaming tech for local broadcast stations has rebranded itself, adopting the name of its streaming service launched in Febr...
07/05/2024
POST Luxembourgs journey with TAG Video underscores how finding a vendor who und...
07/05/2024
PORTSMOUTH, N.H. New findings from Hub Entertainment Research provides extensive data showing that the majority of consumers will opt for lower cost ad-supporte...
07/05/2024
NEW YORK The Library of American Broadcasting Foundation (LABF) has announced th...
07/05/2024
CBS News has named Lindsey Reiser an anchor and correspondent for CBS News 24/7, the network's live, streaming news service. Reiser, who was most recently a...
07/05/2024
NEEDHAM, Mass. After more than two years of decline, worldwide tablet shipments posted modest year-over-year growth of 0.5% in the first quarter of 2024 (1Q24),...
07/05/2024
ESPN is reporting that April was a record-setting month as the network delivered its best April prime time audience on record, dating back more than 30 years....
07/05/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced that Kirsten Donaldson has joined NAB as vice president of public policy. Donaldso...
07/05/2024
The Bulls are back home again this week from May 7-12! Don't miss out on any...
07/05/2024
Tonight on House of Zwide: Mampho cautions Maria against making a move on IsaacDon't miss Tuesday, 7 May's riveting episode of South African soapie Hous...
Avid highlights major advancements across all product suites, extends MediaCentral Platform into the cloud, and showcases end-to-end 4K/IP and enhanced immersive workflows 
