Expanding the video cloud: Aframe joins forces with Panasonic to expand production solutions for video

David Peto, Aframe CEO announces Panasonic partnership

at NAB 2012

We've been working hard over the last few months to develop our relationship with Panasonic and today we're finally able to announce our official partnership.

If you were at NAB or IBC in 2012, you may have seen us exhibiting on the Panasonic stand to demonstrate our unique cloud based, tapeless workflow. Hopefully that was a clue that wed be working even more closely with Panasonic and now that we're able to talk more openly about the partnership, here are a few more details.

(click here to read the official release)

Panasonic Reseller Network From the end of January 2013, Panasonic will start to sell Aframe licenses through its extensive authorized video reseller network. Existing and new customers of Panasonic now have the chance to not only purchase some of the leading professional video cameras on the market, but also enter into an entirely new way of producing video, with Aframe's cloud based video production platform.

Through the network, clients can purchase annual accounts for 2 or more users and can add blocks of 4 users to support 3 month projects.

Visit www.panasonic.com/broadcast for more info.

Codec Complement Aframe's technology partnership with Panasonic enables users to take advantage of an entirely new workflow that can work with the latest Panasonic AVC codecs for P2: AVC-LongG and AVC-Proxy. The development of these cameras was specifically designed with platforms like Aframe in mind.

Upload Partners As well as opening the doors to a much wider network of resellers, the Panasonic partnership also sees the development of a unique workflow designed to accelerate the upload/ingest part of your production.

Take your uncompressed, raw footage into one of our Upload Partners and they'll handle the entire upload for you. Leaving you to focus on the thousand-and-one other things you need to work on.

Our Upload Partners have dedicated high-speed fiber lines with a minimum 100MBs connection, meaning you won't be left waiting for long. If you've only got a small amount of footage, they can upload while you wait, or you can drop a drive off and have them return it to you once it's available online.

All of the files will retain their existing folder structure and enable you to access your footage from anywhere in the world where you have an Internet connection. Once in Aframe, you and your team are able to collaborate on the entire production, commenting directly onto your footage and organising your media ready for the edit.

A Workflow for Any Production Depending on your specific production demands (time, cost, global scale etc), you might prefer a high or low-resolution workflow to make your production easier:

High-resolution (Original raw, uncompressed footage)

If you've got high bandwidth and fast data rates, utilize our accelerated uploader to handle all your media yourself.

If your Internet connection isn't quite up to scratch, you can outsource' your ingest to one of our Upload Partners and they'll handle everything for you.

Low-resolution Proxies

Use your own Internet and even mobile data connections to obtain the fastest means of getting content into Aframe.

Use an Upload Partner to ingest your full resolution footage at a later date.

Use Aframe Edit FlowTM to merge all of the metadata generated in Aframe once you're ready for the edit.

Take your low-resolution proxy and distribute it for on air delivery and consumption as soon as its available for late breaking news, etc.

About Aframe Aframes cloud video technology helps people connect and collaborate, making them more productive and improving execution in their video projects.

Visit aframe.com to learn more.

LINK:	http://aframe.com/blog/2013/01/22/expanding-the-video-cloud-aframe-joi...
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