Cooke Optics, Codex and the Pixel Farm present /i Squared Technology

At IBC 2013, Cooke Optics will announce its new /i Squared Technology system (patent pending) that expands the capabilities of the original /i Technology system developed by Cooke to record key lens data for post-production work and real-time display.

The /i Squared Technology system will include all the existing /i Technology commands as well as new functions to greatly enhance the data's usefulness to Post Production and VFX teams.

The newest functions provide inertial tracking data in addition to the lens metadata to be used by applications such as matchmoving and 3D camera tracking. The inertial tracking and lens data will help VFX teams to better deal with common issues like occlusions, fast camera motion (motion blur) and other known challenges associated with fast paced camera motions typical of today's cinema style. Inertial tracking, now part of /i Squared Technology, will help achieve these robust results by providing refined inertial data as links to PFTrack's sophisticated algorithms for better feature matching and solved 3D camera tracking under such conditions.

Cooke teamed with Codex to provide the essential glue required to make the /i Squared Technology viable in the digital post production pipeline. Cooke completed the team with The Pixel Farm by converting the inertial and lens data from Cooke lenses into common 3D camera formats that can be used across the multitude of compositing and 3D animation packages used in everyday VFX work. The Codex Data Logger One (link to Codex website) is a single channel serial data recorder that can capture Cooke's new /i Squared metadata, including not only the new inertial data but also focus distance, depth of field, focal zoom position, iris settings and more. PF Track is The Pixel Farms industry renowned CG integration and 3D camera tracking application. (link to PFTrack on The Pixel Farm page)

The new /i Squared Technology system will be backward compatible with Cooke's current /i Technology software. An inexpensive upgrade will be available for existing Cooke /i lenses.

Cooke lenses with the new /i Squared Technology will be available in 2014.

About Cooke Optics, LTD.

Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world's most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Cooke was honoured with a 2013 Academy Award of Merit (an Oscar statuette) for its continuing innovation in the design, development and manufacture of motion picture camera lenses. Features in production or recently shot with Cooke lenses include Zero Dark Thirty, A Good Day To Die Hard, To Rome With Love, Filth, After Earth, Hugo, Extremely Loud and Incredibly Close, Midnight in Paris, My Week With Marilyn, Red Dog, Harry Potter and the Half Blood Prince, and Angels and Demons. Television shows in production or recently shot with Cooke lenses include Parade's End, Chicago Fire, Game of Thrones, World Without End, The Borgias, Downton Abbey, Upstairs Downstairs, Trollied, Trauma, Community, Back, Journeyman, State of Mind, Life, Bones, Grey's Anatomy, and Entourage. http://www.cookeoptics.com

About Codex

Codex, who are based in London, England, design and manufacture high-performance workflow tools for feature film, television and commercials production. These integrated systems, designed by film-makers for film-makers, manage digital files and images from camera through to post production, visual effects and archiving and include tools for color, dailies creation, archiving, review and digital asset management. Codex continues to raise the bar for digital production by combining great electronics and industrial design with cutting edge tools. http://www.codexdigital.com

About The Pixel Farm

The Pixel Farm manufactures and markets innovative image-processing technologies that meet the demands of professionals working in the motion picture, broadcast TV and interactive entertainment industries.

The company, headquartered in the UK (Kent), was established in 2002 and has amassed collectively decades of experience in developing some of the worlds most advanced image vision technologies and finding ways to make them accessible to the global effects and restoration markets.

Our products - which address VFX, DI and Image Restoration - are well-known and well-loved by digital artists worldwide, as they seamlessly integrate into the most demanding post-production environments, whilst supporting creativity and maximising productivity. http://www.thepixelfarm.co.uk

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