
Save This Script! Episode 4
Mark Suszko December 5, 2022
0 Comments
NOTE: We've altered the format a bit; and you're in the script now. Read on:
Fade IN: INT. THE EARTHWORM UNDERGROUND, ADMINISTRATIVE OFFICES - DAY Jacob, president of the local chapter of The Earthworm Underground ( TEU ), stands next to a large compost bin, talking with MARK, who is a principal in Glendower Productions. MARK Worrell the worm. I assume that's an off-the-cuff suggestion? JACOB On no, Hes our spokesworm. National wants this to get Worrells name recognition way up there. MARK So hes animated? JACOB He was created by this artist whos the son of a national board member. In fact, Worrell's copyrighted, and only this artist can draw him. MARK So you're targeting the kids with this? JACOB Oh no, everyone benefits from worm composting. MARK Is there a specific message? JACOB It's an Earth Day thing. We want it in heavy rotation the three weeks before Earth Day. MARK But it doesn't necessarily need to be about Earth Day? JACOB Well sure. Earth Day. Earthworms. Its a natural. MARK What specifically is the tie in? JACOB I've been reading this book on marketing. It says benefit to the customer is most important. So here's what Worrell can say about benefits from worm composting. Jacob hands to Mark a page containing the following: (WORRELL VOICE): Hi, Kids, Farmers, and Restaurant owners! I'm Worrell the Worm, and I'm here to tell you it's that time of year again, when we celebrate Earth Day! How will YOU help Mother Earth on her birthday? Well, you could start a worm farm of your very own; it's easy AND fun for the whole family, school, or office! We'll show you how with our Worm Wise Information pack, that tells you how to do it, with a magnetic bumper sticker for your car and plus, great information on how worms make your soil healthier and promote good drainage in rainy seasons, and how we can compost your kitchen table scraps into great free plant food that substitutes for chemical fertilizers. We even make a plant pest remover called Worm Tea that can help your house plants. And, you can learn about the abuse of pesticides and fertilizers that can hurt soil microorganisms; they're my friends. Like the millions of useful soil bacteria that live in just one teaspoon-ful of dirt! And did you know that if you practice no-till post-harvest field preparation, you increase your soil's ability to hold storm water and reduce wind-blown soil erosion by 15 percent or more? Did you? Talk to your local municipal park board or golf course grounds staff about having me come visit your park or golf course to make it worm-safe! I even come to schools to teach kids all about the secrets of soil. So call to order that Worm Wise Information pack, and find out all about it!
MARK And this is a thirty-second spot? JACOB I know we can't fit it all in. MARK Does your book say anything about selling the sizzle instead of the steak? JACOB I've heard of that. MARK Thirty seconds is more of a sizzle length of time. JACOB There's plenty of sizzle in what you have there. MARK We may need to take it up a level. What's a gee-whiz fact that these benefits lead to? JACOB Everything grows better. MARK What's the biggest operation using worm compost? JACOB Entire golf courses use it. MARK There's some sizzle. JACOB Schools do everything from including the students in composting cafeteria waste to buying local. MARK Localvore is starting to sizzle. And what do you want the audience to do? JACOB All of it. Raise worms, use compost, reduce chemical fertilizer use. MARK Is there a specific call to action; an easy thing to do right now. JACOB That worm wise information kit is something we want in everyones hands. INT. GLENDOWER OFFICE - DAY Mark, and another company principal, JOHN, are reviewing the client-provided source material. JOHN If the animator isn't coming out of our budget, this could be sweet. MARK Illustrator. JOHN You mean no animation experience? MARK Zilcho. But we can get a base drawing with an insert of the mouth in several different positions. JOHN Great. So we have it all covered except for what the spot is actually about. MARK They do have this ant farm thing with a glass side that would let us shoot some worms burrowing through the compost heap. JOHN And stock footage of golf courses, school kids, and backyard gardens shouldn't be hard to find. MARK Sizzle. Sizzle. JOHN That Earth Day thing bothers me. A non-profit usually doesn't have budget for something that works only three weeks out of the year. MARK So give it a tag. The last ten seconds shows the Web address for getting the information kit, and the voiceover--that can be changed at any time--can say Earth Day, Merry Christmas, or whatever. JOHN We could record three different tags while we have the voice talent in the studio and deliver all three versions for what's already budgeted. MARK Or pitch it as an upsell? JOHN Dollar signs. Let's do this. INT. GLENDOWER OFFICES -DAY Mark and John are mulling options JOHN So those benefits we were talking about fill the screen, while Worrell talks in voiceover about how earthworm composting helps to make them happen. Heres the script, so you can read along.
John reads his Buried Treasure script:
VIDEO AUDIO
Worrell, dressed as Indiana Jones, talks to the camera in his underground office. WORRELL: In my underground adventures,
The shot loosens to reveal a tunnel leading out of the office, then zooms into the tunnel. I've seen treasure.
Burrowing worms inside a glass-sided compost bin. It's created by my friends here.
Begin a montage of plants, vegetables, flowers, and grass. And it's good as gold for making plants grow, making grass greener, and reducing dependence on expensive che
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
28/05/2026
By Gina McIntyre
(L-R) Sara Dosa and Andri Sn r Magnason attend the Time and Water premiere during the 2026 Sundance Film Festival at Library Center Theatre ...
28/05/2026
A little refresh can go a long way. We've been making behind-the-scenes upda...
28/05/2026
Since early last year, our quarterly Creator Milestone Awards have celebrated podcasts from around the world that hit major streaming milestones on Spotify. Tod...
28/05/2026
New software-based MIDI multi-clock announced
Rapid Flow have just announced the launch of a new MIDI utility plug-in that aims to solve one of the most per...
28/05/2026
Company introduce most affordable interface yet
SSL's range of audio interfaces has just gained its latest, and smallest member, the SSL 1. Designed to ...
28/05/2026
New compact drum machine & sampler announced
The latest instrument from Sonicware sees the company kick off an all-new Deconstruct series with a compact dru...
28/05/2026
Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ult...
28/05/2026
Hellenic Civil Aviation Authority modernizes nationwide ATC voice communications...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Harmonic (NASDAQ: HLIT) today announced that Swiss broadcaster Canal Alpha has deployed Harmonics award-winning, software-based XOS Advanced Media Processor to ...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Riedel Communications today announced that Berliner Ensemble, one of Berlin's five major theater companies, has expanded its backstage communications and te...
28/05/2026
Company's VP Government and International to Address How Broadcasters Can Operationalize Advanced Emergency Information for NextGen TV
Digital Alert Syst...
28/05/2026
Radio BGM (https://radiobgm.org.uk/), Llanellis multiple-award-winning community and hospital radio station, has invested in a DHD SX2 audio mixing console and ...
28/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters as they enter a new broadcast age, Calrec announces an expansion to its ImPulseV...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform engineered for the scale, sp...
28/05/2026
First Hands-On Opportunity at Universal Studios Lot, June 5-6
Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...
28/05/2026
Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...
28/05/2026
Six films, one unmissable collection. First Facts documentaries debut on 10 Stre...
28/05/2026
Emma Watkins brings all-new Emma's Dance Club to ABC Kids 28 May 2026
Emmas Dance Club. Image credit: Sarah Wilson.
The ABC, Screen Australia and Screen N...
28/05/2026
Cool Concentric Text for Cavalry
Simon Ubsdell May 27, 2026
0 Comments
In this tutorial I'll show you how to make this popular text effect that is...
28/05/2026
Wuppertal May 28, 2026
Berliner Ensemble Upgrades Backstage Infrastructure With Riedel Stage SystemsRiedel Communications today announced that Berliner Ensemb...