New capabilities enhance usability, security, and operational efficiency for on-prem, cloud, and hybrid workflows
At the 2025 NAB Show (April 6-9, Las Vegas Convention Center, booth W2067), Imagine Communications will debut the latest advances in the company's Aviator Automation platform tailored for modern, dynamic media operations. Since its introduction last year, Imagine's next-generation automation solution has achieved rapid market acceptance currently running over 100 channels at more than a dozen major customers worldwide.
Aviator Automation enables multisite channel origination through a unified platform that manages ground and cloud resources from a single pane of glass. This allows media companies to deploy channels more quickly, scale dynamically based on demand, and operate with greater security and control. Integration with the company's Aviator Orchestrator platform further accelerates deployment and operational agility, enabling users to spin up resources on demand and burst to the cloud when needed. In addition, the platform's ability to control Amagi CLOUDPORT channels via API allows media companies to seamlessly manage both broadcast and FAST channels.
Our customers are facing a two-pronged challenge, as channel playout has become increasingly complex and everyone is under pressure to do more with less, says Brendon Mills, chief product officer at Imagine Communications. In an environment where TCO and OPEX are top of mind, Aviator Automation is the right solution at the right time. It enables customers to use a mix of ground and cloud resources based on economic considerations to efficiently and effectively drive more screens and reach more viewers.
At the 2025 NAB Show, new Aviator Automation features being highlighted focus on enhancing usability, security, and operational efficiency across cloud, on-prem, and hybrid environments. The latest enhancements include role-based access control (RBAC) for user roles and groups, which enable media companies to restrict access and enhance security across their operations. This added layer of control ensures that only authorized users can perform critical actions, helping organizations maintain compliance and protect their workflows.
Imagine will also introduce a new timeline view, a powerful feature that optimizes resource and operator allocation, making it easier than ever to manage regional and multichannel playout scenarios. With the timeline view, operators can visually compare multiple channels simultaneously and observe consistent break structures, providing a clear and real-time heads-up display with alerts and monitoring capabilities. Additional advances include an overhauled playlist UI designed for speed, clarity, and precision giving operators faster navigation, enhanced icons, and a streamlined layout that brings critical controls to the forefront.
Since the launch of Aviator Automation in March 2024, the power of the platform has been demonstrated in numerous real-world deployments. In a recent cloud-based project, Imagine Communications partnered with a major broadcaster to successfully deploy 10 fully integrated broadcast channels in record time without disrupting existing channels. Using Aviator Automation and Aviator Orchestrator, the channels were launched with dynamic scalability, on-demand resource allocation, and full end-to-end workflow integration. The templated architecture of Aviator Orchestrator ensured rapid configuration and consistent deployment across all channels, while Docker containerization provided secure, scalable infrastructure management.
This project highlights the Aviator platform's ability to support complex workflows, reduce deployment time, and meet the evolving demands of hybrid media environments, added Mills. With fully integrated, end-to-end workflows, secure containerized deployment, and seamless control over both on-prem and cloud channels, Aviator gives broadcasters the tools they need to scale operations with confidence and agility.
NAB Show attendees can get hands-on demos of the Aviator Automation and Aviator Orchestrator platforms at Imagine's West Hall location, booth W2607. Further details about Imagine Communications' presence at this year's event are available at imaginecommunications.com/event/nab-2025.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
New capabilities enhance usability, security, and operational efficiency for on-prem, cloud, and hybrid workflows
