
iWedia, a global leader in software solutions for connected TV devices, and Skyworth, one of the world's largest manufacturers of smart TVs and home entertainment devices, today announced their first official strategic partnership to support the U.S. ATSC 3.0 market with a robust and future-ready turnkey solution.
This newly formalised collaboration brings together iWedia's proven ATSC 3.0 software stack and Skyworth's advanced, operator-grade hardware platforms, delivering a fully integrated solution designed for performance, scalability and long-term lifecycle support. While the two companies have previously aligned on technical evaluations and platform compatibility, this partnership marks their first end-to-end commercial engagement for the U.S. market.
Having established a strong presence in global broadcast software innovation, iWedia continues to expand its footprint in the Americas market with solutions designed to accelerate ATSC 3.0 adoption. The company's ATSC 3.0 stack already integrated with leading SoC vendors ensures full compliance with CTA and A3SA certification suites, offering a turnkey solution for OEMs and operators seeking fast, reliable market entry.
Skyworth's hardware expertise perfectly complements iWedia's software reliability, delivering end-to-end stability, faster certification cycles, and professional lifecycle support. Together, the two companies provide a platform that empowers operators, broadcasters, and retail brands to deliver high-quality digital TV experiences to U.S. consumers with confidence and efficiency.
At iWedia, our commitment goes beyond delivering great software it's about building long-term partnerships that ensure our customers' continuous success, said Zivko Radonjic, Business Development Director at iWedia. By combining our certified software with Skyworth's proven manufacturing capabilities, we're enabling the U.S. market to achieve greater product reliability and faster time-to-market.
Leveraging Skyworth's advanced manufacturing capacity and iWedia's broadcast software engineering heritage, the collaboration represents a clear blueprint for how OEMs and service providers can embrace ATSC 3.0 while reducing operational complexity.
Miguel Rivera, Business Development for North America at Skyworth, added: Successful ATSC 3.0 adoption in the U.S. depends on reliable execution, certification certainty and long-term support. Together, we deliver an integrated solution that partners can deploy with confidence, today and into the future.
The jointly developed ATSC 3.0 turnkey solution will be showcased at CES 2026 in Las Vegas, with live demonstrations highlighting performance, stability and user experience. Attendees are invited to meet iWedia and Skyworth from 6 9 January 2026 to explore partnership opportunities and discuss the evolving ATSC 3.0 landscape.
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