
by Tim Pearson, Sr. Director, Product Marketing, NAGRA
With increasing pressure on revenues, today's video service providers are having to consider new channels to market and a reduction in cost to serve. Consequently, service providers globally are continually looking at new and innovative ways to provide content and services that meet consumer demand through integrated viewing solutions that have convenience at the core.
One way of delivering this requirement is via direct-to-TV solutions such as TVkey Cloud which reduces the cost to serve and opens up new customer acquisition channels - critical for service providers seeking out new ways of delivering their proposition in an era of more and more OTT offers. This means that consumers buying a new TV can, as they set-up their new purchase, take direct advantage of promotions offered by a payTV or content service provider as part of the commissioning process. Then, when their TV completes set-up, the service provider's brand is apparent on the design of key user-interface elements such as the guide, channel list and zapper bar.
TVkey Cloud is a solution jointly designed by NAGRA and Samsung and offers all the benefits of a set-top box, virtualized into a TV. It enables service providers to deliver a comprehensive pay-TV service to consumers including, live and on-demand services, a compelling user experience, available as an HbbTV operator app or a fast time-to market option and studio-approved, best-in-class security to protect premium content assets such as 4K Ultra HD, HDR, and early release content. For consumers, this means instant access to pay-TV services directly from their TV, using only the TV remote control. No set-top-box- required.
Well be discussing the role of direct-to-TV solutions, such as TVkey Cloud, with industry leaders in the upcoming Talking TVkey panel. The panel features special guests, Pedro Bandeira, Deutsche Telekom; Miguel Rodrigues, Vodafone Group; Georges Agnes, HD PLUS; John Adam, Samsung, and Sebastian Kramer, NAGRA.
This special event will not only address the benefits of direct-to-TV solutions for pay-TV and OTT service providers and their viewers, but also how they fit into the operator's overall consumer strategy. As part of the panel discussion, participants will discuss a variety of important topics, including:
Benefits and challenges of direct-to-TV solutions and whether they are a complement or an alternative to a set-top box;
Business benefits in quantified terms of when a direct-to-TV solutions are a viable option for a pay-TV business;
New market opportunities that a direct-to-TV solutions can realize and how they can deliver an impulse purchase' decision by consumers when commissioning a new Smart TV
Watch a preview video of the Talking TVkey special event here. The exclusive, invitation-only event for service providers and content owners is taking place on Wednesday, September 30 at 2:00 PM CET. For more information on the event and details on how to register, visit https://dtv.nagra.com/talking-tvkey
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Dante interfaces, intercom and control systems for modern AV environments
Glensound will showcase a focused range of networked audio and intercom solutions fo...
08/06/2026
Bminty is proud to celebrate the first anniversary of T18, the new free national French DTT channel launched on June 6, 2025. This symbolic milestone also marks...
08/06/2026
DaVinci Resolve Used For Global Collaboration on Tony Foster Documentary
Brie Clayton June 8, 2026
0 Comments
DaVinci Resolve Studio and Blackmagic Cl...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Plus, 20% off TVs ahead of kick-offMonday 8 June 2026
Sky introduces Real Time...
08/06/2026
FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...
08/06/2026
FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...
08/06/2026
Meet us on the show floor
Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare.
Nara v2 introduces re...
08/06/2026
L'art de l'Image dans Reflet dans un diamant mort' Une conversation avec le directeur de la photographie Manuel Dacosse, SBC et l' talonneur Pe...
08/06/2026
Embracing today's modern media workflows: FilmLight presents Nara 2.0, with FilmLight API Designed to support the growing demands of today's production ...
08/06/2026
Moderated by Andy Minuth, FilmLight's Colour Workflow Specialist
Wednesday 18 February
6:00pm / Doors open
7:00pm / Presentation in German
8:00pm / Drin...
08/06/2026
Join us on April 14 at 10:00am for a technical roundtable with the Filmlight dev...
08/06/2026
You're invited to FLAPI Classroom The fundamentals of coding and machine-assisted development
These sessions will help you build the skills needed to cre...
08/06/2026
With Sylvain Canaux (St Louis, Paris) and J r me Cloutier (MELS, Montreal)
Wednesday 6 May
Pick your time: 1:00PM / 5:00PM
Note: The presentation will be hel...
08/06/2026
FilmLight, 1107 N El Centro Ave, Los Angeles
Doors open at 3:30pm
Join the FilmLight team on June 9th at 4pm to learn how FilmLight products and APIs can stre...