
by Tim Pearson, Sr. Director, Product Marketing, NAGRA
With increasing pressure on revenues, today's video service providers are having to consider new channels to market and a reduction in cost to serve. Consequently, service providers globally are continually looking at new and innovative ways to provide content and services that meet consumer demand through integrated viewing solutions that have convenience at the core.
One way of delivering this requirement is via direct-to-TV solutions such as TVkey Cloud which reduces the cost to serve and opens up new customer acquisition channels - critical for service providers seeking out new ways of delivering their proposition in an era of more and more OTT offers. This means that consumers buying a new TV can, as they set-up their new purchase, take direct advantage of promotions offered by a payTV or content service provider as part of the commissioning process. Then, when their TV completes set-up, the service provider's brand is apparent on the design of key user-interface elements such as the guide, channel list and zapper bar.
TVkey Cloud is a solution jointly designed by NAGRA and Samsung and offers all the benefits of a set-top box, virtualized into a TV. It enables service providers to deliver a comprehensive pay-TV service to consumers including, live and on-demand services, a compelling user experience, available as an HbbTV operator app or a fast time-to market option and studio-approved, best-in-class security to protect premium content assets such as 4K Ultra HD, HDR, and early release content. For consumers, this means instant access to pay-TV services directly from their TV, using only the TV remote control. No set-top-box- required.
Well be discussing the role of direct-to-TV solutions, such as TVkey Cloud, with industry leaders in the upcoming Talking TVkey panel. The panel features special guests, Pedro Bandeira, Deutsche Telekom; Miguel Rodrigues, Vodafone Group; Georges Agnes, HD PLUS; John Adam, Samsung, and Sebastian Kramer, NAGRA.
This special event will not only address the benefits of direct-to-TV solutions for pay-TV and OTT service providers and their viewers, but also how they fit into the operator's overall consumer strategy. As part of the panel discussion, participants will discuss a variety of important topics, including:
Benefits and challenges of direct-to-TV solutions and whether they are a complement or an alternative to a set-top box;
Business benefits in quantified terms of when a direct-to-TV solutions are a viable option for a pay-TV business;
New market opportunities that a direct-to-TV solutions can realize and how they can deliver an impulse purchase' decision by consumers when commissioning a new Smart TV
Watch a preview video of the Talking TVkey special event here. The exclusive, invitation-only event for service providers and content owners is taking place on Wednesday, September 30 at 2:00 PM CET. For more information on the event and details on how to register, visit https://dtv.nagra.com/talking-tvkey
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Recognizing the ever-increasing demands for media throughput in challenging environments like post-production, two leaders in network technology have worked tog...
03/09/2026
EVS, a leader in live video technology and production infrastructure solutions, and Matrox Video, a leader in software-defined media technology and IP-based vid...
03/09/2026
AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards
Brie Clayton September 3, 2026
0 Comments
New product family expands 12G-SDI and...
03/09/2026
Nice Touch launches V2 of its AI edit assistant for professional editors
Brie Clayton September 3, 2026
0 Comments
Built by two editors with twelve ye...
03/09/2026
Accedo, a global provider of video streaming software and services, and MediaKind, a world-leading video technology company and the number one independent provi...
03/09/2026
International research from Big Blue Marble puts a consumer churn number against a technical failure, and sets out what streaming providers must fix before 2030...
03/09/2026
High-performance points of presence power video streaming delivery to large audiences across Latin America with guaranteed quality of experience
Broadpeak , a ...
03/09/2026
Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia at IBC2026 (7.A43), its media-aware agent...
03/09/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the world's largest independent IT and business consulting services firms, will showcase CGI OpenMedia Evolve and CGI d...
03/09/2026
LiveU is participating in the IBC Accelerator Incubator 2026: Smart Stories The New Knowledge Architecture for Content Production, an industry-wide initiative...
03/09/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, has taken another major step in its...
03/09/2026
Quortex today announced that it will showcase how it is accelerating innovation and the transition to IP at IBC 2026. The company will debut its newest intellig...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...
03/09/2026
From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...
03/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...
03/09/2026
LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...
03/09/2026
Fraudulent communications purportedly from Screen Australia 3 September 2026
Screen Australia is aware of scam attempts involving fake emails and promotional m...
03/09/2026
AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor
Brie Clayton September 2, 2026
0 Comments
AJA Video Systems unveiled FS8, a video a...
03/09/2026
Shooting Deadheading with Blackmagic URSA Cine 12K LF
Brie Clayton September 2, 2026
0 Comments
Bringing a small story to the big screen with dark com...
03/09/2026
OOONA Launches OOONA Go: Professional Localization Management for Small Companie...
03/09/2026
DURHAM, N.C. - East of Texas Durham has officially opened its doors at American ...
03/09/2026
First Class Takes is a new six-part series for RT KIDS that captures funny, hon...
03/09/2026
September is here with 26 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...
02/09/2026
Professional and collegiate clubs, leading vendors discuss current trends in stadium production
On. Aug. 12, the 2026 SVG Venues & Teams Summit explored the ev...
02/09/2026
SoFi Stadium, YouTube Theater, and Hollywood Park have completed an infrastructure upgrade expanding game presentation and broadcast production capabilities acr...
02/09/2026
Comcast Technology Solutions (CTS) has announced a suite of AI-powered workflow applications for broadcasters, content owners, and operators, built on its Video...
02/09/2026
The North American Broadcasters Association (NABA) and the Association of Professional Wireless Production Technologies (APWPT) have announced a partnership to ...
02/09/2026
Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minneso...
02/09/2026
New LED provides enhanced quality control, quicker show prep, detailed productio...
02/09/2026
Combines the Phat Drive with high-voltage valve circuit
The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...
02/09/2026
Free version of virtual mixing room plug-in introduced
Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...
02/09/2026
Two new mixing & mastering plug-ins revealed
AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...
02/09/2026
Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...
02/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
02/09/2026
Why agentic media supply chains need experience design built around visibility, reversibility and human authority
When AI can generate a functional interface ...
02/09/2026
Six-country survey finds 26% of sports fans frequently unable to determine where...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...