Apple, MLS Unveil Launch Date, Cost, and Other Details for New MLS Season Pass' Streaming Service The new Apple TV subscription service will launch Feb. 1 and cost $14.99/month, $99/season By Jason Dachman, Chief Editor
Thursday, November 17, 2022 - 1:40 pm
Print This Story | Subscribe
Story Highlights
Apple and Major League Soccer are finally raising the curtain on the next era in MLS broadcasting, having inked a 10-year, $2.5 billion rights deal in June. Apple's new subscription streaming service, dubbed MLS Season Pass, will launch Feb. 1 and serve as the exclusive home to every live MLS regular-season, postseason, and Leagues Cup match.
MLS Season Pass will cost $14.99/month during the season or $99 per season on the Apple TV app, and Apple TV+ subscribers can sign up at a special price of $12.99 per month, $79 per season. MLS is in the midst of a colossal production-operations buildout to provide the necessary infrastructure and workflows to deliver an entire season of games for the new streaming service.
https://www.apple.com/newsroom/videos/mls-season-pass-v2/221115_-cc-us-MLS_SeasonPass_Sizzle_2_ProRes_848x480.mp4
Tight Timeline Till Launch: Production Plans Still in Development Initial reports indicated that MLS planned to centralize production at a single facility, but The Athletic reported earlier this month that the league won't be able to get that arranged in time for the start of the 2023 season and will instead produce every match out of onsite production trucks in 2023.
The Athletic also reported that MLS plans to use 12 cameras on all 2023 game broadcasts (versus seven or eight on typical RSN-produced MLS broadcasts in the past) and that the league could up that complement to 15-20 in later years of the deal.
Although Apple carried a full slate of MLB Friday Night Baseball games last year, MLB Network largely handled the production and operations for the broadcasts. In a similar arrangement, MLS is spearheading the production and technical plans for the MLB Season Pass coverage, and The Athletic reports that there's still a lot of work left to do, particularly from a technical standpoint and the MLS is simply too short on time to accomplish this all in an ideal way.
With the MLS 2023 regular season set to kick off on Feb. 25 and MLS Season Pass scheduled to go live on Feb. 1, the league is in sprint mode to get a sprawling new production-operations ecosystem set up in just 11 weeks. Nonetheless, the MLS leaders developing the production plans do not feel overly concerned, according to the same report.
Programming Preview: Whip-Around Show, English/Spanish Broadcasts, Weekly Previews In addition to all MLS and Leagues Cup matches, hundreds of MLS NEXT Pro and MLS NEXT games will be live-streamed during the season. During match days, MLS Season Pass will feature an exclusive live match whip-around show, as well as game replays, highlights, and analysis.
Subscribers will be able to watch MLS matches featuring English and Spanish announce teams and also listen to a club's home radio broadcast on the Apple TV app. Matches involving Canadian teams will be available in French as well. Matches will take place primarily on Saturdays and Wednesdays, with a few on Sundays. For most matches, the start time will be 7:30 p.m. local time, with pregame coverage beginning at 7 p.m. ET; a few matches each week may air at other times. Major League Soccer's complete 2023 schedule will be announced in mid December.
MLS Season Pass will also provide in-depth coverage every week throughout the season, starting with previews of each upcoming match. Fans will have the ability to watch any match from the start (no matter when they tune in) and will also have access to match replays and highlight packages.
Historic Deal Comes Into View: MLS Goes All-In on Streaming MLS Season Pass, which marks the first time a major U.S. pro-sports league has committed exclusively to a streaming outlet, will be available in more than 100 countries and regions and provide MLS with its biggest worldwide audience ever. All matches will be available on billions of devices through the Apple TV app - Apple devices, smart TVs, streaming devices, set-top boxes, game consoles - as well as the web at tv.apple.com.
There isn't a more perfect time to introduce MLS Season Pass, coming off the heels of the most dramatic MLS Cup in history and with MLS as the fastest-growing soccer league in the world, says Eddy Cue, SVP, services, Apple. We're counting down the days to February 2023, when fans everywhere can enjoy MLS Season Pass on billions of devices - all with no blackouts.
Says MLS Commissioner Don Garber, We could not be more excited to bring our fans MLS Season Pass, a new home for all MLS matches, and a wide variety of league and club content they can't get anywhere else. We have the most engaged and passionate fans in sports, and now they'll have every match everywhere with MLS Season Pass.
A subscription to MLS Season Pass will be included as part of full-season ticket packages with MLS clubs. A selection of MLS and Leagues Cup matches, including some of the biggest playoff matchups, will be available to Apple TV+ subscribers at no additional cost, with a number of matches available for free on the Apple TV app.
The MLS 2023 regular season will kick off on Feb. 25, and all matches during the MLS Is Back opening weekend will be available to watch for free on the Apple TV app. Additional details about the MLS Season Pass broadcast teams, production enhancements, and other ways fans can consume MLS content across the Apple ecosystem will be announced in the coming weeks.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
Apple, MLS Unveil Launch Date, Cost, and Other Details for New MLS Season Pass' Streaming Service The new Apple TV subscription service will launch Feb. 1 and cost $14.99/month, $99/season By Jason Dachman, Chief Editor 
