Today marks the start of Latinx Heritage Month, an annual appreciation of the diverse and dynamic Latinx communities around the world. In honor of this celebration, Spotify is launching Aqu Siempre, an awareness campaign to support our dynamic, bicultural Latinx community and the myriad of musical genres it continues to influence. Our goal is to amplify the voices shaping Latinx culture today, including those that challenge stereotypes, fight adversity, and uplift Latin American communities through their work.
As part of Aqu Siempre, which will continue through mid-October, Spotify is releasing three Spotify Singles on our revamped, genre-agnostic playlist Mixto, which spotlights artists across the Latinx diaspora, as well as working with renowned creators like photographer Camila Falquez and poet Yesika Salgado to share what the month and its theme mean to them.
The Voices of Latinx Music At the center of Latinx Heritage Month is the Mixto playlist, which features a mixture of sounds, artists, and languages from various countries that aren't easily labeled as a specific genre but share Latinx origins, in addition to non-Latinx artists that will resonate with listeners. The playlist serves as a destination for artists both in and adjacent to the Latinx space as a place to share music that exists outside of clearly defined labels. It also works to reflect the Latinx community's multifaceted connection to music, which isn't limited to any one genre, with a unique range of songs and artists curated to appeal not only to our U.S. Latinx listeners but to listeners of all cultural backgrounds around the world.
This Latinx Heritage Month will be the first time Spotify launches Spotify Singles in collaboration with the Mixto playlist-the latest in a series of collaborations between Spotify Singles and other flagship playlists including Are & Be, RapCaviar, mint, and more. Spotify asked rising Latinx artists Twin Shadow, Ambar Lucid, and Tokischa to add their voices to the catalog of over 600 Spotify Singles by recording a unique version of one of their own songs (Side A) and covers of songs of their choice (Side B).
Twin Shadow, one of the three artists to record Mixto Spotify Singles, shared his view of the ever-evolving Latinx music scene with For the Record. The future of Latin music is happening right now, he said. It's seeped into everything. Everyone is taking from it, and it's mainstream in the best way. I think it will continue to be relevant and affect people profoundly forever.
Singer-songwriter Ambar Lucid's Side A single is a fresh take on her song Lizard that offers an energetic and magnetic up-tempo rendition of the original. Her Side B single is a catchy Spanish-language interpolation of Billie Eilish's Billie Bossa Nova called Ambar Bossa Nova. The Mexican Dominican artist makes the crooning number her own by infusing an underlying beat to accompany the English and Spanish lyrics. I love Billie's music, so adding my own lyrical twist to Bossa Nova' was lots of fun, explained Ambar, adding, There are so many bops in [the Mixto] playlist!
Tokischa's Side A release creatively reimagines her 2020 punchy reggaeton rap El Rey De La Popola into an acoustic single wracked with emotion. She also released her Side B rock cover of the 1967 salsa hit La Tirana by La Lupe, swapping the original's brass accompaniment for a soulful electric guitar sound. The Dominican singer-songwriter and rapper explained her choice in songs, reflecting, I identify with La Lupe and especially with what the song La Tirana' represents. She elaborated on the importance of the genre-agnostic playlist, adding: I think that Mixto is important for those artists who express their art through their voice and not a specific genre.
Twin Shadow recorded a special version of his soothing acoustic single Alemania that moves listeners with a dance beat and the pep of a retro pop song for his Side A single. He also released a cover of Kali Uchis's genre-blending telepat a, one of this year's biggest hits by a Latinx female artist, for his Side B single. The Dominican American singer-songwriter explained his approach to recording his upbeat reinterpretation of Telepatia, sharing: I set out to reinterpret the song as if it was on my most recent record. The hard part was following Kali's vocal flow and the clever way she approaches the lyrics in Spanish, especially the way words melt into words and the speed of her melody against the relatively mellow track of the original I love the song and am glad to have a new appreciation for something once I've dissected it and tried my best to make it my own.
Seeing the Latinx Community To put a face to the mission of Aqu Siempre, renowned Latinx photographer Camila Falquez captured a series of powerful portraits that visualize Latinx performers, activists, and business owners with dignity and honesty. Some of her subjects include the owner of the Caribbean Social Club in New York City, Maria Antonia To ita Cay; Dominican trans activist, organizer, former sex worker, and founder of nonprofit Bridges4Life Tahtianna Fermin; Mexican American artist, DJ, and community organizer Eli seo Equihua; and Mexican American filmmaker, multimedia artist, urban planner, and social worker Jose Richard Aviles.
The portraits are accompanied by self-recorded videos from Latinx creators like Kali Uchis, Chucky73, Cimafunk, Juleyka Lantigua of How to Talk to [Mam & Pap ] about Anything, Erick Galindo of WILD, and Edwin Covarrubias of Scary Story Podcast celebrating their cultural experiences and uplifting their communities. Camila's work can be found both online on social media and on billboards in Times Square.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
23/04/2024
Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab)
For newsroom...
23/04/2024
IN ADDITION TO FICTION AND DOCUMENTARY FEATURES, THE SELECTION INCLUDES:
PRO...
23/04/2024
Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported
Monthly Active Users grew 19% Y/Y to 615 million.
Subscri...
23/04/2024
Idag publicerar Spotify sina finansiella resultat f r f rsta kvartalet 2024. ret har inletts stabilt:
M natliga aktiva anv ndare kade med 19 % j mf rt med f...
23/04/2024
In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step ...
23/04/2024
Social entrepreneur Hedayat Osyan wins Les Murray Award for Refugee Recognition
23 April, 2024
Media releases
The prestigious award is now in its third yea...
23/04/2024
LONDON IBC is now accepting nominations for its IBC2024 Innovation Awards, which honor achievements in technological innovation and social impact media & entert...
23/04/2024
WASHINGTON, D.C. In response to the introduction of the Broadcast VOICES Act that seeks to encourage more diversity in the ownership of TV and radio stations, t...
23/04/2024
MIAMI, Fla. As part of a push to expand its FAST channel and streaming operations, Hemisphere Media Group has launched its free ad supported television (FAST) c...
23/04/2024
LOS ANGELES DirecTV is adding seven new channels to its rapidly expanding streaming lineup through new licensing agreements with Cineverse Corp. and Scripps Net...
23/04/2024
Entitled Our Creative Future, the manifesto calls for radical new action' t...
23/04/2024
The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG
By Jenny Priestley
Pub...
23/04/2024
Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D
By Matthew Corrigan
Published: April 23, 2024 ...
23/04/2024
The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability
By Matthew Corrigan
Publ...
23/04/2024
He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022
By Matthew Corrigan
Published: April 23, 2024
He pla...
23/04/2024
IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its prestigious IBC2024 Innovation Awards, ...
23/04/2024
BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...
23/04/2024
WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...
23/04/2024
In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...
23/04/2024
Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...
23/04/2024
Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...
23/04/2024
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...
23/04/2024
BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...
23/04/2024
Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television pr...
23/04/2024
Scality, a global leader in cyber-resilient storage for the AI era, today announced the appointment of Peter Brennan as Chief Executive Officer (CEO) of Scality...
23/04/2024
Blackmagic Design today announced ATEM 1 M/E Constellation 4K and ATEM 2 M/E Constellation 4K switchers, two new Ultra HD models of the ATEM Constellation famil...
23/04/2024
Blackmagic Design today announced Blackmagic Videohub 120x120 12G, the newest model in the Videohub 12G router family. The massive Blackmagic Videohub 120x120 1...
23/04/2024
Blackmagic Design today announced new lower prices for Blackmagic Video Assist 3G and 12G models. Customers can save US$200 on all models. These lower prices ma...
23/04/2024
Adder Technology continues to shine brightly, with its groundbreaking product, the ADDERLink INFINITY 3000 (ALIF3000), once again taking center stage. Hot on t...
23/04/2024
Pliant Technologies' CRP-C12 Compact Radio Pack is an Audio Production, Processing and Networking category winner in the 2024 NAB Show Product of the Year A...
23/04/2024
SipRadius, the specialists in live media transport and transcoding, will showcase their world-leading implementation of AV1 and JPEG-XS over transport streams a...
23/04/2024
Composer Rafael Krux has added a Prism Sound Dream ADA-128 modular conversion system to his production studio where he creates music for commercials, trailers, ...
23/04/2024
PMC proudly provides the ultimate large-scale Dolby Atmos audio system for the legendary musician Steven Wilson at the High End, Munich. He will share his exten...
23/04/2024
Particles emitting from a 3D rotating shape's edge
Graham Quince April 22, 2024
0 Comments
In Fixin' FX, people send me their problematic proj...
23/04/2024
Hollyland Technology Announces a New Line of Video Transmitters: Introducing the...
23/04/2024
Charlotte Deleste, anchor at WISC Madison, Wisconsin, is leaving the station. Her final day on the air is April 24. Deleste has spent 18 years there....
23/04/2024
Top WNBA draft choice Caitlin Clark will appear on local broadcast for 17 games next season in a deal between Tegna and the Indiana Fever....
23/04/2024
The merger will provide vertical integration potential and enhanced product offerings to capture regional and international opportunities for revenue growth and...
23/04/2024
Abu Dhabi, 23 April, 2024 : Partnership delivers greater cybersecurity to Thura...
23/04/2024
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...
23/04/2024
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...
23/04/2024
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...
23/04/2024
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir
Tuesday, April 23, 2024 - 10:40
Print This Story
With live sports pro...
23/04/2024
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff
Tuesday, April 23, 2024 - 4:05 pm
Print This Story | Subscribe
...
23/04/2024
Published On: April 23rd, 2024
data-orig-src=https://www.sgo.es/wp-content/upl...
23/04/2024
Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog...
Today marks the start of Latinx Heritage Month, an annual appreciation of the diverse and dynamic Latinx communities around the world. In honor of this celebration, Spotify is launching Aqu Siempre, an awareness campaign to support our dynamic, bicultural Latinx community and the myriad of musical genres it continues to influence. Our goal is to amplify the voices shaping Latinx culture today, including those that challenge stereotypes, fight adversity, and uplift Latin American communities through their work.
