
Today marks the start of Latinx Heritage Month, an annual appreciation of the diverse and dynamic Latinx communities around the world. In honor of this celebration, Spotify is launching Aqu Siempre, an awareness campaign to support our dynamic, bicultural Latinx community and the myriad of musical genres it continues to influence. Our goal is to amplify the voices shaping Latinx culture today, including those that challenge stereotypes, fight adversity, and uplift Latin American communities through their work.
As part of Aqu Siempre, which will continue through mid-October, Spotify is releasing three Spotify Singles on our revamped, genre-agnostic playlist Mixto, which spotlights artists across the Latinx diaspora, as well as working with renowned creators like photographer Camila Falquez and poet Yesika Salgado to share what the month and its theme mean to them.
The Voices of Latinx Music At the center of Latinx Heritage Month is the Mixto playlist, which features a mixture of sounds, artists, and languages from various countries that aren't easily labeled as a specific genre but share Latinx origins, in addition to non-Latinx artists that will resonate with listeners. The playlist serves as a destination for artists both in and adjacent to the Latinx space as a place to share music that exists outside of clearly defined labels. It also works to reflect the Latinx community's multifaceted connection to music, which isn't limited to any one genre, with a unique range of songs and artists curated to appeal not only to our U.S. Latinx listeners but to listeners of all cultural backgrounds around the world.
This Latinx Heritage Month will be the first time Spotify launches Spotify Singles in collaboration with the Mixto playlist-the latest in a series of collaborations between Spotify Singles and other flagship playlists including Are & Be, RapCaviar, mint, and more. Spotify asked rising Latinx artists Twin Shadow, Ambar Lucid, and Tokischa to add their voices to the catalog of over 600 Spotify Singles by recording a unique version of one of their own songs (Side A) and covers of songs of their choice (Side B).
Twin Shadow, one of the three artists to record Mixto Spotify Singles, shared his view of the ever-evolving Latinx music scene with For the Record. The future of Latin music is happening right now, he said. It's seeped into everything. Everyone is taking from it, and it's mainstream in the best way. I think it will continue to be relevant and affect people profoundly forever.
Singer-songwriter Ambar Lucid's Side A single is a fresh take on her song Lizard that offers an energetic and magnetic up-tempo rendition of the original. Her Side B single is a catchy Spanish-language interpolation of Billie Eilish's Billie Bossa Nova called Ambar Bossa Nova. The Mexican Dominican artist makes the crooning number her own by infusing an underlying beat to accompany the English and Spanish lyrics. I love Billie's music, so adding my own lyrical twist to Bossa Nova' was lots of fun, explained Ambar, adding, There are so many bops in [the Mixto] playlist!
Tokischa's Side A release creatively reimagines her 2020 punchy reggaeton rap El Rey De La Popola into an acoustic single wracked with emotion. She also released her Side B rock cover of the 1967 salsa hit La Tirana by La Lupe, swapping the original's brass accompaniment for a soulful electric guitar sound. The Dominican singer-songwriter and rapper explained her choice in songs, reflecting, I identify with La Lupe and especially with what the song La Tirana' represents. She elaborated on the importance of the genre-agnostic playlist, adding: I think that Mixto is important for those artists who express their art through their voice and not a specific genre.
Twin Shadow recorded a special version of his soothing acoustic single Alemania that moves listeners with a dance beat and the pep of a retro pop song for his Side A single. He also released a cover of Kali Uchis's genre-blending telepat a, one of this year's biggest hits by a Latinx female artist, for his Side B single. The Dominican American singer-songwriter explained his approach to recording his upbeat reinterpretation of Telepatia, sharing: I set out to reinterpret the song as if it was on my most recent record. The hard part was following Kali's vocal flow and the clever way she approaches the lyrics in Spanish, especially the way words melt into words and the speed of her melody against the relatively mellow track of the original I love the song and am glad to have a new appreciation for something once I've dissected it and tried my best to make it my own.
Seeing the Latinx Community To put a face to the mission of Aqu Siempre, renowned Latinx photographer Camila Falquez captured a series of powerful portraits that visualize Latinx performers, activists, and business owners with dignity and honesty. Some of her subjects include the owner of the Caribbean Social Club in New York City, Maria Antonia To ita Cay; Dominican trans activist, organizer, former sex worker, and founder of nonprofit Bridges4Life Tahtianna Fermin; Mexican American artist, DJ, and community organizer Eli seo Equihua; and Mexican American filmmaker, multimedia artist, urban planner, and social worker Jose Richard Aviles.
The portraits are accompanied by self-recorded videos from Latinx creators like Kali Uchis, Chucky73, Cimafunk, Juleyka Lantigua of How to Talk to [Mam & Pap ] about Anything, Erick Galindo of WILD, and Edwin Covarrubias of Scary Story Podcast celebrating their cultural experiences and uplifting their communities. Camila's work can be found both online on social media and on billboards in Times Square.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
09/12/2025
2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...
09/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S.
Tuesday, December 9, 2025 - 7:17 am
Print This Story | Subscr...
09/12/2025
SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...
09/12/2025
Next-generation content protection: Multi-technology security is integral to com...
09/12/2025
CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...
09/12/2025
Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...
09/12/2025
SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...
09/12/2025
Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff
Tuesday, Decemb...
09/12/2025
University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast...
09/12/2025
For decades, music videos have done more than just accompany a song; they've shaped style, started conversations, and helped us fall in love with our favori...
09/12/2025
For decades, customers have turned to L3Harris capabilities in electronic warfar...
09/12/2025
L3Harris propulsion systems enable agile maneuvering and resilience for U.S. spacecraft, supporting national security and mission success in the evolving space ...
09/12/2025
L3Harris Technologies' imaging and sounding instruments will play a critical...
09/12/2025
LOS ANGELES James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the co...
09/12/2025
VIENNA, Va. The Media Institute, a nonprofit, nonpartisan organization specializing in communications policy and the First Amendment, has named Kathleen Kirby o...
09/12/2025
Throughout its century-plus existence, the motion picture industry has had to fight battles on multiple fronts to protect its content from piracy. From protecti...
09/12/2025
NEW YORK Fueled by football season, ad supported TV viewing in Q3 peaked in September, representing 74.7% of overall TV viewership in that month, per Nielsen...
09/12/2025
LYNDONVILLE, N.Y. Digital Alert Systems has introduced the DAS3-DC-PS, a new DC power supply option for its DASDEC-III emergency alert system. Designed to meet ...
09/12/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Macky Beheshti as Dir...
09/12/2025
Triveni Digital and Device Solutions Inc today announced that the United States Patent and Trademark Office granted them a new patent for their novel ATSC 3.0 r...
09/12/2025
ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming, today announced the appointment of James Shears as Senior Vice President of...
09/12/2025
European data management specialists appointed as SingleStore champion partner, bringing unified real-time transaction, vector and analytics capabilities to org...
09/12/2025
Broadcast Solutions, the leading systems integration group, has launched a new business, aimed at providing consultancy and design services across the media ind...
09/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has once again delayed implementation of sponsorship identification requirements for foreign...
09/12/2025
WASHINGTON #GALSNGEAR has announced two major leadership retreats in early 2026 that the group said are designed to equip women in media, entertainment, and tec...
09/12/2025
WASHINGTON With a Dec. 15 deadline looming for a new retransmission consent and carriage deal between Cox and Verizon, the two parties have started trading barb...
09/12/2025
SAN FRANCISCO Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an init...
09/12/2025
Many cord-cutters looking to reduce their monthly cable or satellite bills are also cutting back on streaming costs, according to new research from All About Co...
09/12/2025
LAS VEGAS and NASHVILLE, Tenn. Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena i...
09/12/2025
Unveiling of new CV1, web-browser workflows and Milan roadmap for mission-critical AV environments
Nixer Pro Audio will return to Integrated Systems Europe (IS...
09/12/2025
Spring Forward Are you ready to spring forward? The following steps will automate your transition from Standard Time to Daylight Saving Time.
Ensure all WO Aut...
09/12/2025
Tuesday 9 December 2025
Judy Murray calls for PE to be a priority for all schoo...
09/12/2025
Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at C...
09/12/2025
Wuppertal December 9, 2025
Riedel and Racing Electronics Announce Strategic Pa...
09/12/2025
Verified: LinkedIn crosses 100M member milestone From LinkedIn Published on Dec 9, 2025 Categories: Company News, Featured News
LinkedIn Corporate Communi...
09/12/2025
Another year, another 12 months of amazing adventures.
We are pleased to bring you our Highlights of the Year 2025.
We've worked hard and played hard this...
09/12/2025
Original article published in TV Tech: https://www.tvtechnology.com/equipment/bmg-redefines-remote-production-through-cloud-connected-workflows
When I started ...
09/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
09/12/2025
Jason, before we get into the detail, what first got you involved in retail media standards? And how did you come to chair IAB Europe's Retail and Commerce ...
09/12/2025
Current Rose of Tralee Katelyn Cummins has been revealed as the third contestant...
09/12/2025
An easier approach to recreate the powerful nerve-blocking molecule found in shellfish A Scripps Research-led study resolves the challenge of synthesizing saxit...
08/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff
Monday, December 8, 2025 - 6:56 am
Print This Story | Subscribe
Story Highlights
The 2025...
08/12/2025
2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...
08/12/2025
SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...
08/12/2025
#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer
Monday, December 8, 2025 - 9:10 am
Print This Story | Subscribe
Story High...
08/12/2025
MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...
08/12/2025
Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...
08/12/2025
SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...
08/12/2025
Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...