Today marks the start of Latinx Heritage Month, an annual appreciation of the diverse and dynamic Latinx communities around the world. In honor of this celebration, Spotify is launching Aqu Siempre, an awareness campaign to support our dynamic, bicultural Latinx community and the myriad of musical genres it continues to influence. Our goal is to amplify the voices shaping Latinx culture today, including those that challenge stereotypes, fight adversity, and uplift Latin American communities through their work.
As part of Aqu Siempre, which will continue through mid-October, Spotify is releasing three Spotify Singles on our revamped, genre-agnostic playlist Mixto, which spotlights artists across the Latinx diaspora, as well as working with renowned creators like photographer Camila Falquez and poet Yesika Salgado to share what the month and its theme mean to them.
The Voices of Latinx Music At the center of Latinx Heritage Month is the Mixto playlist, which features a mixture of sounds, artists, and languages from various countries that aren't easily labeled as a specific genre but share Latinx origins, in addition to non-Latinx artists that will resonate with listeners. The playlist serves as a destination for artists both in and adjacent to the Latinx space as a place to share music that exists outside of clearly defined labels. It also works to reflect the Latinx community's multifaceted connection to music, which isn't limited to any one genre, with a unique range of songs and artists curated to appeal not only to our U.S. Latinx listeners but to listeners of all cultural backgrounds around the world.
This Latinx Heritage Month will be the first time Spotify launches Spotify Singles in collaboration with the Mixto playlist-the latest in a series of collaborations between Spotify Singles and other flagship playlists including Are & Be, RapCaviar, mint, and more. Spotify asked rising Latinx artists Twin Shadow, Ambar Lucid, and Tokischa to add their voices to the catalog of over 600 Spotify Singles by recording a unique version of one of their own songs (Side A) and covers of songs of their choice (Side B).
Twin Shadow, one of the three artists to record Mixto Spotify Singles, shared his view of the ever-evolving Latinx music scene with For the Record. The future of Latin music is happening right now, he said. It's seeped into everything. Everyone is taking from it, and it's mainstream in the best way. I think it will continue to be relevant and affect people profoundly forever.
Singer-songwriter Ambar Lucid's Side A single is a fresh take on her song Lizard that offers an energetic and magnetic up-tempo rendition of the original. Her Side B single is a catchy Spanish-language interpolation of Billie Eilish's Billie Bossa Nova called Ambar Bossa Nova. The Mexican Dominican artist makes the crooning number her own by infusing an underlying beat to accompany the English and Spanish lyrics. I love Billie's music, so adding my own lyrical twist to Bossa Nova' was lots of fun, explained Ambar, adding, There are so many bops in [the Mixto] playlist!
Tokischa's Side A release creatively reimagines her 2020 punchy reggaeton rap El Rey De La Popola into an acoustic single wracked with emotion. She also released her Side B rock cover of the 1967 salsa hit La Tirana by La Lupe, swapping the original's brass accompaniment for a soulful electric guitar sound. The Dominican singer-songwriter and rapper explained her choice in songs, reflecting, I identify with La Lupe and especially with what the song La Tirana' represents. She elaborated on the importance of the genre-agnostic playlist, adding: I think that Mixto is important for those artists who express their art through their voice and not a specific genre.
Twin Shadow recorded a special version of his soothing acoustic single Alemania that moves listeners with a dance beat and the pep of a retro pop song for his Side A single. He also released a cover of Kali Uchis's genre-blending telepat a, one of this year's biggest hits by a Latinx female artist, for his Side B single. The Dominican American singer-songwriter explained his approach to recording his upbeat reinterpretation of Telepatia, sharing: I set out to reinterpret the song as if it was on my most recent record. The hard part was following Kali's vocal flow and the clever way she approaches the lyrics in Spanish, especially the way words melt into words and the speed of her melody against the relatively mellow track of the original I love the song and am glad to have a new appreciation for something once I've dissected it and tried my best to make it my own.
Seeing the Latinx Community To put a face to the mission of Aqu Siempre, renowned Latinx photographer Camila Falquez captured a series of powerful portraits that visualize Latinx performers, activists, and business owners with dignity and honesty. Some of her subjects include the owner of the Caribbean Social Club in New York City, Maria Antonia To ita Cay; Dominican trans activist, organizer, former sex worker, and founder of nonprofit Bridges4Life Tahtianna Fermin; Mexican American artist, DJ, and community organizer Eli seo Equihua; and Mexican American filmmaker, multimedia artist, urban planner, and social worker Jose Richard Aviles.
The portraits are accompanied by self-recorded videos from Latinx creators like Kali Uchis, Chucky73, Cimafunk, Juleyka Lantigua of How to Talk to [Mam & Pap ] about Anything, Erick Galindo of WILD, and Edwin Covarrubias of Scary Story Podcast celebrating their cultural experiences and uplifting their communities. Camila's work can be found both online on social media and on billboards in Times Square.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
Today marks the start of Latinx Heritage Month, an annual appreciation of the diverse and dynamic Latinx communities around the world. In honor of this celebration, Spotify is launching Aqu Siempre, an awareness campaign to support our dynamic, bicultural Latinx community and the myriad of musical genres it continues to influence. Our goal is to amplify the voices shaping Latinx culture today, including those that challenge stereotypes, fight adversity, and uplift Latin American communities through their work.
