The remote as the busine card of the operator

The remote as the business card of the operator 17 Sep 2013

ruwido reinforces the advantages of well designed, strong and usable input devices for both users and operators within the consumer electronics world.

ruwido conducts an on-going research programme into combining the latest interaction mechanism technologies with the functional design of innovative input devices. While much work targets ease of use' as a method of adding value to devices, research has shown that usable design and high quality materials are essential for user satisfaction, and that the customers' perception of the overall service quality is affected by these components. Created from exclusive materials, ranging from brushed aluminium to precious wood, ruwido remote controls ensure distinct navigation and functional pleasure.

Design is the most direct way to the emotion of the user. We at ruwido put a lot of effort in creating input devices that users are proud to have on the table next to their glossy tablets and smartphones. To reach the same emotional appeal created by these devices, remotes have to show the same level of quality and design competence. Like smart phones or tablets, remotes carry the name of the operator and therefore represent the provider's brand. The latest and most reliable technology becomes a matter of course, but the associated emotion of the brand or product is essential for the customer acceptance and customer loyalty, says Ferdinand Maier, CEO ruwido.

ruwido provides premium products for premium brands to underline their high quality approach. Ferdinand Maier concludes: The remote control can be seen as the business card for the service provider. It is the only physical device that user actually hold in their hand with the operator's name on it. If it is a pleasure to use, the remote can help make customers feel proud of being a subscriber of a premium service, and having a device that is a joy to own and a joy to use.

about ruwido

ruwido is a leading provider of input devices and interaction mechanisms in the context of the home. The company is specialized in innovative design, enhanced technology and scientific research to enable intuitive navigation and user experience excellence. Premium manufacturer brands and premium IPTV and interactive TV service providers around the world rely on ruwido solutions.

Founded in 1969 in Salzburg, ruwido is built on more than 40 years of experience in consumer electronics. With 25 percent of ruwido's 190 employees dedicated to research and development, the company excels in new interaction techniques, user experience and usability concepts. www.ruwido.com.

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