GLOBECAST IBC 04 PREVIEW

GLOBECAST IBC 2014 PREVIEW 24 Jul 2014

About Globecast:

Globecast is a leading-edge content contribution, preparation and distribution company. It brings together bespoke content management and monetisation solutions and the most extensive connectivity mix, ensuring that broadcasters and media companies can maximise the value of their content.

In addition to the most complete mix of coverage solutions using satellite capacity, global fibre backbone and CDN networks, the company's content preparation expertise ensure its clients' content is correctly packaged and formatted for delivery, regardless of platform and location. Globecast provides an efficient and modular one-stop shop offering, allowing content providers of all shapes and sizes to benefit from economies of scale as well as pay as you go or grow models.

With a global presence and highly skilled multicultural teams, Globecast offers content providers consulting services and simple, flexible solutions to expand and grow audiences in new territories. The company operates from facilities in Europe, the Americas, the Middle East, Asia, Africa and Australia, and is trusted by the world's leading content providers.

New at IBC 2014:

Globecast Media Factories: At IBC2014 Globecast is introducing a single unique workflow to deliver all content preparation services, including playout, VoD preparation, content formatting and creative services. The workflow will allow Globecast to more efficiently support broadcasters, enabling them to manage and localise content for individual territories.

In addition to its worldwide presence in 15 countries, the Globecast's Media Factories - in Paris, London, Singapore and Los Angeles - will leverage the company's proven expertise in handling both linear broadcast and on-demand services. The Media Factory approach delivers dedicated operations management in close cooperation with clients and goes beyond traditional media management, logistics and playout services.

Localisation of content: Broadcasters and content providers need to reach as wide an audience as possible, delivering content that's relevant to them. At IBC2014, Globecast will highlight a range of innovative solutions such as Edge playout that allow content to be adapted to local markets, handling relevant branding, advert insertion and even compliance issues.

Globecast's technical expertise, highly experienced team and in-depth knowledge of complex content workflows removes the technical, logistical and legal complexities associated with delivering content internationally, across multiple regions and platforms.

The company's global presence and knowledge of local TV markets allows broadcasters to take advantage of its solutions wherever they are in the world.

Monetisation of content: In an ever more competitive media landscape, Globecast provides new ways to reach the largest possible audience by facilitating distribution across all platforms to reach every screen, while protecting and monetising the content.

At IBC 2014 Globecast will be highlighting its unique ability to handle everything in a secure way, from content acquisition and distribution/delivery including encrypted satellite distribution and over-the-top geo-localisation of feeds to local ad insertion. Visitors to IBC2014 will have the opportunity to learn about Globecast's range of monetisation tools, which can extract greater value from content, through both advertising and subscription management models for OTT services for example.

LINK:	http://www.theiabm.org/article.php?group_id=12278...
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