Sony Pixel Power calrec Sony

South African interpretation of global Toyota campaign, Start Your Impossible

08/11/2019

8 November, 2019 - 11:15

The South African interpretation of Toyotas global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit.

Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, it tells the back-story of Toyota ambassador and Paralympic medalist Ntando Mahlangus desire to move, and passion to compete.

Toyota SAs brief to the agency required them to create a uniquely South African piece of content for local and global platforms within the wide-reaching Start Your Impossible campaign.

In addition, the agency needed to position Toyotas eight-year worldwide partnership with the Olympics and Paralympics in a way that it would resonate with, and be embraced by, its Africa markets.

A second objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.

Our idea was to simply open the window on this unrelenting human spirit that fuels each waking moment of Ntandos incredible journey, said van den Heever.

At the outset, we deliberately chose not to talk about his disability. We wanted to show Ntandos heart. What drives him. This is the real-life mobility backstory of a 17-year-old who demonstrates the values of humility, hard work and never giving up. And we hope by showing this kind of indefatigable spirit we truly inspire action. The message is clear: When we are free to move, anything is possible. START YOUR IMPOSSIBLE, he said.

Toyotas Start Your Impossible campaign is the first-ever global campaign the brand has created.

Start Your Impossible was created in honour of the iconic brands shift to a mobility company, added Toyota SA Advertising Senior Manager, Tasneem Lorgat. Critically, it reflects the Olympic and Paralympic spirit of encouragement, challenge and progress.

Together with FCB Joburg, we have created a timeless and inspiring piece of film content that is not only equal to the high-budget global productions, but is also uniquely South African with an international appeal.

The film heroes a rising star who deserves recognition for his achievements, puts an authentic South African face to Toyotas global Olympics sponsorship, and champions Toyotas local sponsorship of SASAPD, the South African Sports Association for the Physically Disabled.

At the same time, it embodies the spirit of the Olympic games, while shining an unflinching light on the inspirational nature of the Paralympics. This is a story about guts and heart that doesnt beg for sympathy. Its a celebration of will and humanity.

Shot over two days at Ellis Park in New Doornfontein Street and on Frederick Street in central Johannesburg, the content has been edited by Xander Vander of Strangelove into a two-minute short film, a 65-second spot and a 30-second piece. The content has already flighted on free to air channels such as ETV, and is scheduled to flight on more local TV channels, as well as cinema and on various social media and digital channels, locally and internationally now in October and leading up to the 2020 Olympic games.

Links:

Please reference the global website: www.mobilityforall.com

Please reference YouTube: https://www.youtube.com/watch?v=0qM0xLRLMTg

Credits:

Toyota:

Glenn Crompton

Lettie Labuschagne

Tasneem Lorgat

Zhandre Brandt

FCB

Brett Morris

Tian van den Heever

Reagen Kok

Taryn Marais

Nakita Bolus

Production company: 03:07

Director: Kevin Fitzgerald

Producer: Martina Schieder

Executive Producer: Jo Barber

Post: Strangelove

Editor: Xander Vander

Music: Clare Vandeleur & Paul Norwood (Audio Militia

Audio: Myles McDonald (Hey Papa Legend)

Embedded video for South African interpretation of global Toyota campaign, Start Your Impossible

Commercials

Africa South Africa
LINK: https://www.filmcontact.com/news/south-africa/south-african-interpreta...
See more stories from filmcontact

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...

07/04/2026

SDVI Launches Next Generation Rally Platform to Give Medi...

SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...

07/04/2026

Avid to Debut Avid Content Core on AWS at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Frequency Launches Smarter Ways to Operate Streaming Chan...

Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...

07/04/2026

Ikegami to Introduce Expanded Range of Broadcast Producti...

Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...

07/04/2026

Kiloview Advancing Broadcast IP Workflows with a Smarter...

April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...

07/04/2026

Bitmovin Adds Support for SGAI in its Playback Products t...

Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...

07/04/2026

Synamedia unveils AI by Quortex - a just-in-time AI-plugi...

Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026 From Story-C...

Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867): Cuez ...

07/04/2026

Barix Extends Transport Options for Multi-Engine IP Encoder

Barix Extends Transport Options for Multi-Engine IP Encoder Brie Clayton April 7, 2026 0 Comments New for NAB, Barix adds SRT and RIST support to Mult...

07/04/2026

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Solution

Elite Media Technologies Selects Interra Systems' BATON File-Based QC Soluti...

07/04/2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming at NAB 2026

Tightrope Media Systems to Debut Cablecast LiveBridge for Simultaneous Streaming...

07/04/2026

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Open AI Agent Framework

Cuez Brings Four New Innovations to NAB 2026: From Story-Centric Newsroom to Ope...

07/04/2026

ASG Names Andrea Cummis VP of Systems Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

KTVJ Completes Major Signal Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Hearst's WDSU to Air Million Dollar Rodeo Competition

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Grass Valley Launches Future Playmakers Program

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Saranyu Technologies Launches MATCH - Multi-View Sports S...

Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...

07/04/2026

Berklee Students to Honor George Martin with Performance of Original Scores

Berklee Students to Honor George Martin with Performance of Original Scores The orchestra, led by associate professor Xander Rovang, will perform several work...

07/04/2026

The GAA Championships on RT

THE GAA CHAMPIONSHIPS ARE BACK WITH A BANG LIVE AND FREE TO AIR ACROSS ALL RT PLATFORMS The Sunday Game and The Sunday Game Live return on Sunday 12 April L...

06/04/2026

Fab Five' Reunion Drives TNT and CBS's Experimental Final Four Altcast Built on REMI Workflow

Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...

06/04/2026

SVG New Sponsor Spotlight: Optikka CEO Daniel Evans on Scaling Sports Content with Programmatic Graphics

From high school sports all the way up to the major leagues, building high-quali...

06/04/2026

Quickplay and TwelveLabs Join AWS Business Outcomes Xcelerator Program

Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...

06/04/2026

Grass Valley Launches Future Playmakers Program for Students in Sports Production and Media Technology

Grass Valley has announced the Future Playmakers Program, a global initiative to...

06/04/2026

SVG All-Stars: Raasean Robinson, Gerente de Posproduccin y Operaciones de Estudio, FOX Deportes

El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...

06/04/2026

SVG All-Stars: Raasean Robinson, Manager, Post Production and Studio Operations, FOX Deportes

The ops leader helps lead the charge in studio for the Spanish-language broadcas...

06/04/2026

Behind The Mic: SiriusXM Shares 2026 Masters Broadcast Team; ESPN to Produce Over 140+ Hours of Masters Live Coverage

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

06/04/2026

NHL Opens Innovation Lab in Partnership with Verizon, New Jersey Devils

The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...

06/04/2026

ESPN+ To Stream Inaugural Rock League Curling Season

Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...

06/04/2026

ASG Appoints Andrea Cummis as VP of Systems Design and Engineering

Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...

06/04/2026

Source Media Group Launches Source Golf, a Creator-Driven YouTube Network Targeting Next-Gen Fans

Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...

06/04/2026

How the NHL's Innovation Lab Will Take Broadcast, Fan, and Team Tech to New Heights

With this environment we can start that collaboration even earlier because we ca...

06/04/2026

K-Pop Artist ENHYPEN Host The Blood Diary,' a New Video Podcast Series From HYBE

Like the immortal lives of vampires, some stories never really end. That's t...

06/04/2026

From Audio to IRL: How Let's Get Haunted' Is Building Community With Spotify RADAR

As podcasting continues to evolve, growth increasingly means building beyond aud...

06/04/2026

FSK Audio update Bark24 Dyn

Multiband dynamics plug-in enhanced California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...

06/04/2026

IK Multimedia introduce ToneNET Preset Sharing

Share official & user-created full-rig presets IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...

06/04/2026

Baseball 2026: More AI, Better Viewing Choices

Share Copy link Facebook X Linkedin Bluesky Email...

06/04/2026

JB&A Announces Details for its Pre-NAB 2026 Event

Share Copy link Facebook X Linkedin Bluesky Email...

06/04/2026

Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026

Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026 Brie Clayton April 6, 2026 0 Comments Dalet, a leading technology and...

06/04/2026

OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show's West Hall

OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...

06/04/2026

Proton to Demonstrate 3D Application at NAB 2026

Proton to Demonstrate 3D Application at NAB 2026 Brie Clayton April 6, 2026 0 Comments Yet further creative potential unleashed through innovation in ...

06/04/2026

Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026

Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026 Brie Clayton April 6, 2026 0 Comments Experience Autoscript Voice, PTZ prom...

06/04/2026

Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Show 2026

Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...