
8 November, 2019 - 11:15
The South African interpretation of Toyotas global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit.
Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, it tells the back-story of Toyota ambassador and Paralympic medalist Ntando Mahlangus desire to move, and passion to compete.
Toyota SAs brief to the agency required them to create a uniquely South African piece of content for local and global platforms within the wide-reaching Start Your Impossible campaign.
In addition, the agency needed to position Toyotas eight-year worldwide partnership with the Olympics and Paralympics in a way that it would resonate with, and be embraced by, its Africa markets.
A second objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.
Our idea was to simply open the window on this unrelenting human spirit that fuels each waking moment of Ntandos incredible journey, said van den Heever.
At the outset, we deliberately chose not to talk about his disability. We wanted to show Ntandos heart. What drives him. This is the real-life mobility backstory of a 17-year-old who demonstrates the values of humility, hard work and never giving up. And we hope by showing this kind of indefatigable spirit we truly inspire action. The message is clear: When we are free to move, anything is possible. START YOUR IMPOSSIBLE, he said.
Toyotas Start Your Impossible campaign is the first-ever global campaign the brand has created.
Start Your Impossible was created in honour of the iconic brands shift to a mobility company, added Toyota SA Advertising Senior Manager, Tasneem Lorgat. Critically, it reflects the Olympic and Paralympic spirit of encouragement, challenge and progress.
Together with FCB Joburg, we have created a timeless and inspiring piece of film content that is not only equal to the high-budget global productions, but is also uniquely South African with an international appeal.
The film heroes a rising star who deserves recognition for his achievements, puts an authentic South African face to Toyotas global Olympics sponsorship, and champions Toyotas local sponsorship of SASAPD, the South African Sports Association for the Physically Disabled.
At the same time, it embodies the spirit of the Olympic games, while shining an unflinching light on the inspirational nature of the Paralympics. This is a story about guts and heart that doesnt beg for sympathy. Its a celebration of will and humanity.
Shot over two days at Ellis Park in New Doornfontein Street and on Frederick Street in central Johannesburg, the content has been edited by Xander Vander of Strangelove into a two-minute short film, a 65-second spot and a 30-second piece. The content has already flighted on free to air channels such as ETV, and is scheduled to flight on more local TV channels, as well as cinema and on various social media and digital channels, locally and internationally now in October and leading up to the 2020 Olympic games.
Links:
Please reference the global website: www.mobilityforall.com
Please reference YouTube: https://www.youtube.com/watch?v=0qM0xLRLMTg
Credits:
Toyota:
Glenn Crompton
Lettie Labuschagne
Tasneem Lorgat
Zhandre Brandt
FCB
Brett Morris
Tian van den Heever
Reagen Kok
Taryn Marais
Nakita Bolus
Production company: 03:07
Director: Kevin Fitzgerald
Producer: Martina Schieder
Executive Producer: Jo Barber
Post: Strangelove
Editor: Xander Vander
Music: Clare Vandeleur & Paul Norwood (Audio Militia
Audio: Myles McDonald (Hey Papa Legend)
Embedded video for South African interpretation of global Toyota campaign, Start Your Impossible
Commercials
Africa South Africa
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...
21/05/2026
Recreating Doug Trumbull's Slitscan VFX - After Effects Mastery
Graham Quince May 21, 2026
0 Comments
In this After Effects tutorial, I'm divi...
21/05/2026
Cavalry: An Array of Fun Stuff
Simon Ubsdell May 21, 2026
0 Comments
Arrays are a really powerful feature of Cavalry and here we'll go over some o...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
Bitmovin, a leading provider of video streaming solutions, has announced that streaming service provider, Watch Brasil, has replaced its legacy systems with Bit...
21/05/2026
OWC Launches Dads and Grads Promotion with Exclusive Savings
Brie Clayton May 21, 2026
0 Comments
The gifts they'll actually use - save on cutting...
21/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/05/2026
For cinematographer Ashley Barron ACS ( Rivals , Dangerous Liaisons , Disney's Doctor Who ), setting the look of Netflix's How to Get to Heaven from ...
21/05/2026
Jean-Fran ois Hensgens, AFC, SBC, (Tueurs, Six Days in Spring, Le Fil) brings his signature visual approach to Cannes 2026 premiering biopic L'Affaire Marie...
21/05/2026
2026 delegation for Partner with Australia (UK) initiative announced 21 May 2026
Screen Australia and Ausfilm have today announced the delegation for the 2026 ...
21/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
21/05/2026
Shelly Johnson Elected President of American Society of Cinematographers
Brie Clayton May 20, 2026
0 Comments
The American Society of Cinematographers...
21/05/2026
ARRI expands Management Board to accelerate next phase of growth and innovation
Brie Clayton May 20, 2026
0 Comments
ARRI expands its Management Board...
21/05/2026
Dublin DJ RKM333 wins 2FM competition and a coveted slot at this year's Forbidden Fruit Festival
2FM's search for the next big Irish DJ concluded this ...
21/05/2026
The mission begins now.
GeForce NOW is dialing up the action with a blockbuster...
20/05/2026
True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue
Reflecting the continuing converge...
20/05/2026
The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level
The National Hockey League (NHL) toda...
20/05/2026
End-users and vendors alike work toward cost-effective yet high-quality solution...
20/05/2026
The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...
20/05/2026
The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...
20/05/2026
As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...
20/05/2026
Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...
20/05/2026
For the seventh year, Spotify is returning to CMA Fest with Spotify House, the festival's premiere destination for fans. We're taking over downtown Nash...
20/05/2026
Amp-simulation software expanded
Acustica Audio's latest release greatly expands on their amp-simulation platform, turning it into a complete amplifica...
20/05/2026
MainStage integration, Analog Lab improvements & more
Arturia have just announced the release of an update that brings an assortment of new features to thei...
20/05/2026
At the Annual General Meeting held on May 20, 2026, the shareholders of SGL Carb...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...
20/05/2026
SBS appoints David Fernandez as National Manager, Digital & TV Sales
20 May, 2026
Media releases
SBS has appointed David Fernandez as National Manager, Dig...
20/05/2026
Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defe...
20/05/2026
A Rotating Detonation Engine being hot fire tested at Purdue University's Zu...
20/05/2026
A U.S. Army VAMPIRE system, assigned to Bravo Battery, 1st Battalion, 51st Air Defense Artillery Regiment, 7th Infantry Division/Multi-Domain Command - Pacific ...
20/05/2026
Cable Captures Only Monthly Increase Among Viewing Categories in March, Earns it...
20/05/2026
April brought a symbolic decrease in the overall time spent in front of television screens. On average, Poles watched video content for 3 hours and 51 minutes a...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
The Royal Television Society Technology Centre today announces the launch of the RTS Technology Awards 2026, celebrating excellence, innovation and achievement ...
20/05/2026
In the heart of London's financial district, the new purpose-built Troubadour Canary Wharf Theatre invites audiences to experience Suzanne Collins' inte...
20/05/2026
LiveU, the leader in live IP-video solutions, today announced that production powerhouse BCC Live successfully deployed the new LU900Q intelligent production un...
20/05/2026
Nella Mente di Narciso Docuseries Uses Blackmagic Design Workflow
Brie Clayton May 19, 2026
0 Comments
PYXIS 6K full frame camera and DaVinci Resolve ...
20/05/2026
Beeble launches Canvas, a node-based AI compositor for VFX and Virtual Productio...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
20/05/2026
TLC Announces All-Star Comedy Line-Up for Mock the Week: Summer Specials' o...