8 November, 2019 - 11:15
The South African interpretation of Toyotas global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit.
Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, it tells the back-story of Toyota ambassador and Paralympic medalist Ntando Mahlangus desire to move, and passion to compete.
Toyota SAs brief to the agency required them to create a uniquely South African piece of content for local and global platforms within the wide-reaching Start Your Impossible campaign.
In addition, the agency needed to position Toyotas eight-year worldwide partnership with the Olympics and Paralympics in a way that it would resonate with, and be embraced by, its Africa markets.
A second objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.
Our idea was to simply open the window on this unrelenting human spirit that fuels each waking moment of Ntandos incredible journey, said van den Heever.
At the outset, we deliberately chose not to talk about his disability. We wanted to show Ntandos heart. What drives him. This is the real-life mobility backstory of a 17-year-old who demonstrates the values of humility, hard work and never giving up. And we hope by showing this kind of indefatigable spirit we truly inspire action. The message is clear: When we are free to move, anything is possible. START YOUR IMPOSSIBLE, he said.
Toyotas Start Your Impossible campaign is the first-ever global campaign the brand has created.
Start Your Impossible was created in honour of the iconic brands shift to a mobility company, added Toyota SA Advertising Senior Manager, Tasneem Lorgat. Critically, it reflects the Olympic and Paralympic spirit of encouragement, challenge and progress.
Together with FCB Joburg, we have created a timeless and inspiring piece of film content that is not only equal to the high-budget global productions, but is also uniquely South African with an international appeal.
The film heroes a rising star who deserves recognition for his achievements, puts an authentic South African face to Toyotas global Olympics sponsorship, and champions Toyotas local sponsorship of SASAPD, the South African Sports Association for the Physically Disabled.
At the same time, it embodies the spirit of the Olympic games, while shining an unflinching light on the inspirational nature of the Paralympics. This is a story about guts and heart that doesnt beg for sympathy. Its a celebration of will and humanity.
Shot over two days at Ellis Park in New Doornfontein Street and on Frederick Street in central Johannesburg, the content has been edited by Xander Vander of Strangelove into a two-minute short film, a 65-second spot and a 30-second piece. The content has already flighted on free to air channels such as ETV, and is scheduled to flight on more local TV channels, as well as cinema and on various social media and digital channels, locally and internationally now in October and leading up to the 2020 Olympic games.
Links:
Please reference the global website: www.mobilityforall.com
Please reference YouTube: https://www.youtube.com/watch?v=0qM0xLRLMTg
Credits:
Toyota:
Glenn Crompton
Lettie Labuschagne
Tasneem Lorgat
Zhandre Brandt
FCB
Brett Morris
Tian van den Heever
Reagen Kok
Taryn Marais
Nakita Bolus
Production company: 03:07
Director: Kevin Fitzgerald
Producer: Martina Schieder
Executive Producer: Jo Barber
Post: Strangelove
Editor: Xander Vander
Music: Clare Vandeleur & Paul Norwood (Audio Militia
Audio: Myles McDonald (Hey Papa Legend)
Embedded video for South African interpretation of global Toyota campaign, Start Your Impossible
Commercials
Africa South Africa
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
8 November, 2019 - 11:15 
