Demand for Personalized TV Is Spurring Majority of Broadcasters to Offer Tailored Ads
03/12/2019
Thursday, November 28, 2019 - 17:32
Print This Story
Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due to hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME.
The survey of those in middle management positions or above within the realms of TV and broadcast also found that 96% of broadcasters feel there is a demand from customers for more personalised services. As over a third (34%) of broadcasters currently generate revenue through adverts, offering personalised adverts could help them increase this revenue. Consequently, over a quarter (26%) are currently looking into how to offer these services to customers.
R mi Beaudouin, ATEME, chief strategy officer
Our research found that more than half (58%) of broadcasters are investing up to 20% of their budget in trialing new customer content or services as they prioritize personalisation to offer customers enhanced viewing experiences, said Remi Beaudouin, chief strategy officer, ATEME. By using technology and the data available to them to tap into this trend, traditional broadcasters will be able to create a tailor-made viewing experience and potentially open up new revenue streams, he added.
As broadcasters look to adopt the latest technologies, 66% say they would consider moving to the cloud, while 28% have already done so, in a move that would allow them to store their content catalogue more effectively and add more personalised services, as is the case with streaming platforms.
The speed of cloud will also allow broadcasters to innovate faster, using virtual broadcasting to create new one-off channels in a matter of hours to capitalise on events and develop offerings to appeal to more niche audiences. This technology is currently being used by almost two-thirds (60%) of broadcasters, while of the broadcasters not currently doing virtual broadcasting 70% said they will do so within a year. However, despite the use of cloud becoming more commonplace in broadcasting, 44% cited a perceived lack of control over their content as their biggest concern about this development.
Cloud has been surrounded by many misconceptions over the years which have deterred broadcasters from adopting it. However, as broadcasters get to grips with the potential impact of cloud on their business and the services they are able to offer, we are seeing its adoption increase, added Beaudouin. Moving to the cloud will allow broadcasters to adopt new technologies and make more effective use of their data so that they can begin to offer the level of personalisation more often associated with streaming platforms and their algorithms.
LINK: | https://www.svgeurope.org/blog/headlines/demand-for-personalised-tv-is... |
See more stories from svg |
Most recent headlines
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
28/03/2024
No votes for all
Out of an estimated 20,000 journalists in Pakistan, less than one thousand are women according to a recent Gender Disparity Report published by the Internationa...
28/03/2024
Give Me the Backstory: Get to Know 8 Women Filmmakers With Shorts at the 2024 Sundance Film Festival
A still from Jasmin Baumgartner's Bye Bye, Bowser, which screened as part ...
28/03/2024
The Best Shared Storage For Video Production
alt= class=wp-image-12214 data-lazy-src=/wp-content/uploads/2024/03/Best-Shared-Storage-EVO-logo-960x540-1.jpg/> Embarking on a cinematic journey or crafting a ...
28/03/2024
Future-Proofing the B-52
L3Harris is upgrading critical electronic warfare systems to ensure the iconic aircrafts spectrum superiority for decades to come....
28/03/2024
Supporting the RCAF for more than 25 Years with L3Harris' WESCAM MX-Series
L3Harris' WESCAM MX-Series EO/IR systems have supported the RCAF for more than 25 years....
28/03/2024
ENCO to Add AI News Anchor to Qimera Virtual Production Set
NOVI, Mich. During the 2024 NAB Show, ENCO will be showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set....
28/03/2024
Johan de Nysschen Named President and CEO of ARRI Americas
MUNICH ARRI has announced that Johan de Nysschen has been put in charge of the ARRI Americas team as president and CEO ARRI Americas Inc....
28/03/2024
Fubo Inks Carriage Deal with YES Network
NEW YORK The YES Network and FuboTV have reached a multi-year carriage agreement that will allow Fubo to launch YES in its Pro base channel plan in time for YES...
28/03/2024
Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB 2024
PARIS Dalet has announced that during its 2024 NAB showcase (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows t...
28/03/2024
Blackmagic Design Used on 2024 Oscar Nominated Films
Blackmagic Design Used on 2024 Oscar Nominated Films Brie Clayton March 28, 2024 0 Comments Blackmagic Design congratulates the many film professional...
28/03/2024
Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024
Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024 Brie Clayton March 28, 2024 0 Comments New option for BLADE//runner ke...
28/03/2024
Join Maxon for NAB 2024
Join Maxon for NAB 2024 Brie Clayton March 28, 2024 0 Comments Maxon returns to NAB with presentations by artists from around the world and demos of t...
28/03/2024
Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington
Boston Conservatory to Present Center Stage Production of A Midsummer Night'...
28/03/2024
The 4K cameras giving audiences an astronaut's view of Earth
TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...
28/03/2024
2024 Big Night In Raises $145k to Support Triangle Arts Councils
Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...
28/03/2024
JIC, MRC Announce Accord On Roles In Judging Measurement Companies
With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...
28/03/2024
Hulu Added to Disney Plus App for Bundle Subscribers
The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....
28/03/2024
GroupM To Double Ad Spending On Women's Sports Programming
Giant media buyer GroupM said it plans to double its media spending on women's sports....
28/03/2024
Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion
Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....
28/03/2024
Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus
Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...
28/03/2024
Telemundo Station Group Addresses Climate Change With Month-Long Initiative
Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...
28/03/2024
Circle City Broadcasting Renews Nielsen Ratings Deal
Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....
28/03/2024
Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures
Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....
28/03/2024
Ariana DeBose Back as Tonys Host
Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...
28/03/2024
The Steve Wilkos Show' Renewed for Season 18
The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...
28/03/2024
Sinclair Selects Embrace as Its Media Orchestration Engine
PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...
28/03/2024
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...
28/03/2024
JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show
LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....
28/03/2024
Brightcove Launches Cloud Playout 2.0
BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...
28/03/2024
NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast
The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....
28/03/2024
The Best News Coverage is Real, Live, Balanced, Professional
The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...
28/03/2024
VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility
28 Mar 2024 VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility Amsterdam, 28 March 2024, 09.30 CET - VEON Ltd. (Nasdaq: VEON, Euronex...
28/03/2024
TNT Sports Gets Its College Game On for March Madness Audio
TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...
28/03/2024
Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues
Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...
28/03/2024
MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games
MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...
28/03/2024
MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production
MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production The league's production arm marks 15th-anniversary season with packed schedule By ...
28/03/2024
MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volumetric Replays, Win Probability' in Scorebug
MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volume...
28/03/2024
MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans
MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans More player and field sound will be on tap By Dan Daley, Audio Editor Thursday, March 28, 202...
28/03/2024
Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding signals for positioning accuracy
Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding ...
28/03/2024
Julia Rodgers Joins Riedel Communications as Southeast Regional Sales Manager, Bringing Decades of Industry Expertise
Wuppertal March 28, 2024 Julia Rodgers Joins Riedel Communications as Southeas...
28/03/2024
Netflix Announces Agatha Christie Series 'The Seven Dials Mystery' by 'Broadchurch' Writer Chris Chibnall
Back to All News Netflix Announces Agatha Christie Series The Seven Dials Myste...
28/03/2024
Haivision Showcases World-Leading Live Video Contribution Ecosystem at the 2024 NAB Show
Makito X4 video encoders, Haivision Pro mobile transmitters, StreamHub receiver,...
28/03/2024
FOR-A shows production flexibility for entertainment and sports at CABSAT
Compressed and uncompressed IP solutions alongside SDI...
28/03/2024
Tonight on House of Zwide: Zanele informs Zola of her pregnancy
Tonight on House of Zwide: Zanele informs Zola of her pregnancyDon't miss Thursday, 28 March's riveting episode of South African soapie House of Zwide o...
28/03/2024
Tonight on Umkhokha: MaMzobe outsmarts Gabisile but Difa's suspicion rises
Tonight on Umkhokha: MaMzobe outsmarts Gabisile but Difa's suspicion risesDon't miss Thursday, 28 March's riveting episode of South African soapie U...
28/03/2024
Tonight on Uzalo: Mbatha wins Linda Sibiya over
Tonight on Uzalo: Mbatha wins Linda Sibiya overDon't miss Wednesday, 27 March's riveting episode of South African soapie Uzalo on SABC 1 on DStv channel...
28/03/2024
Greater Scope: Doctors Get Inside Look at Gut Health With AI-Powered Endoscopy
From humble beginnings as a university spinoff to an acquisition by the leading global medtech company in its field, Odin Vision has been on an accelerated jour...
28/03/2024
Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]
Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The S...