
Live From MLB at Field of Dreams: Cincinnati Reds Digital Team Celebrates One of Baseball's Oldest Franchises The club's social presence focuses on the environment and the team's history By Kristian Hern ndez, Senior Editor
Thursday, August 11, 2022 - 7:00 am
Print This Story | Subscribe
Story Highlights
If you look at one of the more poignant scenes in Field of Dreams - the moment when Archibald Moonlight Graham returns to the field as the much older Dr. Graham - you see a handful of old-school players from the 1920s. The sharpest eyes will note, near the back of the crowd, the look of the 1919 Cincinnati Reds. Recalling this shot in the film and honoring a baseball team founded in the 19th century, the club's digital team is emphasizing both the throwback uniforms being worn during Thursday night's game and the history of the 141-year-old franchise.
In what has become similar to the uniform drops for the Army-Navy Game, fans were extremely excited when the Reds announced their look for the 2022 MLB at Field of Dreams game. The 1919 jerseys are a departure from the Reds' typical home uniform with the generic white template. Introduced to celebrate the team's first appearance in the World Series, the 1919 version was the first of many iterations of striped uniforms worn at home. Other versions were worn in 1961-66, 1967, 1993-98, 1999, 2000-03, and 2003-06.
The Cincinnati Reds' digital team onsite in Dyersville, IA: (from left) Michael Anderson, Lisa Braun, Landen Brocato, Emilee Chinn, and Nolan Mattson
Although the team has opted for the striped uniform over the years, it has been a decade and a half since players donned a full striped outfit. Other elements of the MLB at Field of Dreams uniform have Reds fans fired up. It'll be the first time the batting helmets carry the vintage logo because helmets weren't required by the league until 1971. The Aug. 8 announcement, a simple tweet showing the essential details of Thursday's uniform, has received nearly 900 retweets and more than 7,500 likes:
Party like it's 1919 #MLBatFieldOfDreams #RedsThreads pic.twitter.com/62HQCGYj5p
- Cincinnati Reds (@Reds) August 8, 2022
A full four days before the uniforms were released to the public, the Reds were hyping the game as much as possible. Doing an impressive job of building anticipation for the occasion while also covering the other regular-season games, the organization used the backdrop of a special MLB at Field of Dreams photo shoot. Positioned in front of a backdrop that looks a lot like the atmosphere of Dyersville, IA, or within the actual cornfields surrounding the field, various players from the team are photographed with either bats or corn husks in hand:
BECAUSE CORN IS AWESOME. #MLBatFieldOfDreams pic.twitter.com/sJZ8oqhqWS
- Cincinnati Reds (@Reds) August 9, 2022
As the team's longtime talisman, first baseman Joey Votto is prominently featured. For example, one of his photos was used to alert fans about how close they were to experience this game in person or on television:
#MLBatFieldOfDreams loading
90% pic.twitter.com/r6LJAuTyKW
- Cincinnati Reds (@Reds) August 4, 2022
Much like the telecast, the Reds' social-media profiles have been highlighting the utter beauty of the game's setting. Without high-rise buildings or light pollution, the sprawling landscape seems to have a personality all its own. Whether it's glamorous daylight shots, aerial views of the logos cut into the cornfields beyond the right-field wall, the breathtaking vistas at dusk and the sunset, or the vibe when the flood lights are turned on, there's nothing quite like baseball in Iowa. As nature paints a masterpiece on its canvas, the crew has been sharing some of the stunning shots with their audience without much of a description:
A-maize-ing. #MLBatFieldOfDreams pic.twitter.com/h51n5Wszhs
- Cincinnati Reds (@Reds) August 11, 2022
They built it, so we will come.#MLBatFieldOfDreams pic.twitter.com/Oq2fSChV9E
- Cincinnati Reds (@Reds) August 6, 2022
Working 483 miles from home, the onsite team features a core group of five. At the helm is Senior Director, social media and content strategy, Lisa Braun, a 13-year veteran of the organization, and Director, PR and photography, Michael Anderson. Supporting them is a trio providing the boots on the ground at the Field of Dreams complex. Team Photographer Emilee Chinn is capturing all the still photos and static visuals seen on all social-media platforms and will be positioned at field level to shoot action shots during the game; Social Media Manager Nolan Mattson handles the posting and execution of the team's strategy; and Video Producer Landen Brocato is recording footage to be distributed via the club's digital channels.
In terms of the bigger picture, this once-in-a-lifetime game means something different to each person working on it. For Brocato, it'll be the start of a new era: after 2 years at North Dakota State University and eight months with the Kansas City Royals, he is working his first official game with the Cincinnati Reds. For Votto, both the movie and his participation in this game will transcend any ordinary day on the diamond:
I was raised on this movie. My family had a collection of VHS tapes and one of them was Field of Dreams. I would watch it often. ( spoilers ahead)
- Joey Votto (@JoeyVotto) August 10, 2022
My father passed away 14+ years ago. So it is impossible for me not to feel an emotional connection to the moment where Ray asks his father for a catch. One more moment together.
- Joey Votto (@JoeyVotto) August 10, 2022
Getting the opportunity to play a game at the mythical field that sowed the seeds of hope for a Major League Baseball career is a significant moment for me. Couple that with the father/son
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup
Imagine Communications today announced that France T l visions is the first br...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...
05/05/2026
DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech
creative.space Intelligence (CSI), part of the creativ...
05/05/2026
Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show ...
05/05/2026
Stingr marks its launch with a new approach to second-screen interactivity
Brie Clayton May 5, 2026
0 Comments
Huge leap forward in revenues and engag...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Brie Clayton May 5, 2026
0 Comments
Shotoku Broadcast Systems announced today tha...
05/05/2026
Following a successful NAB Show in Las Vegas, DHD will promote examples from its wide range of broadcast-quality audio production equipment at the May 13th-14th...
05/05/2026
LucidLink today announced its programme for MPTS 2026, where it will exhibit at Stand M59 at Olympia London, 13 to 14 May. The company will showcase its latest ...
05/05/2026
Limecraft today announces the release of Limecraft 2026.3, the third platform update in its 2026 release cycle. Limecraft is an AI-powered production platform t...
05/05/2026
Huge leap forward in revenues and engagement...
05/05/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has taken another significant step in st...