Live From MLB at Field of Dreams: Cincinnati Reds Digital Team Celebrates One of Baseball's Oldest Franchises The club's social presence focuses on the environment and the team's history By Kristian Hern ndez, Senior Editor
Thursday, August 11, 2022 - 7:00 am
Print This Story | Subscribe
Story Highlights
If you look at one of the more poignant scenes in Field of Dreams - the moment when Archibald Moonlight Graham returns to the field as the much older Dr. Graham - you see a handful of old-school players from the 1920s. The sharpest eyes will note, near the back of the crowd, the look of the 1919 Cincinnati Reds. Recalling this shot in the film and honoring a baseball team founded in the 19th century, the club's digital team is emphasizing both the throwback uniforms being worn during Thursday night's game and the history of the 141-year-old franchise.
In what has become similar to the uniform drops for the Army-Navy Game, fans were extremely excited when the Reds announced their look for the 2022 MLB at Field of Dreams game. The 1919 jerseys are a departure from the Reds' typical home uniform with the generic white template. Introduced to celebrate the team's first appearance in the World Series, the 1919 version was the first of many iterations of striped uniforms worn at home. Other versions were worn in 1961-66, 1967, 1993-98, 1999, 2000-03, and 2003-06.
The Cincinnati Reds' digital team onsite in Dyersville, IA: (from left) Michael Anderson, Lisa Braun, Landen Brocato, Emilee Chinn, and Nolan Mattson
Although the team has opted for the striped uniform over the years, it has been a decade and a half since players donned a full striped outfit. Other elements of the MLB at Field of Dreams uniform have Reds fans fired up. It'll be the first time the batting helmets carry the vintage logo because helmets weren't required by the league until 1971. The Aug. 8 announcement, a simple tweet showing the essential details of Thursday's uniform, has received nearly 900 retweets and more than 7,500 likes:
Party like it's 1919 #MLBatFieldOfDreams #RedsThreads pic.twitter.com/62HQCGYj5p
- Cincinnati Reds (@Reds) August 8, 2022
A full four days before the uniforms were released to the public, the Reds were hyping the game as much as possible. Doing an impressive job of building anticipation for the occasion while also covering the other regular-season games, the organization used the backdrop of a special MLB at Field of Dreams photo shoot. Positioned in front of a backdrop that looks a lot like the atmosphere of Dyersville, IA, or within the actual cornfields surrounding the field, various players from the team are photographed with either bats or corn husks in hand:
BECAUSE CORN IS AWESOME. #MLBatFieldOfDreams pic.twitter.com/sJZ8oqhqWS
- Cincinnati Reds (@Reds) August 9, 2022
As the team's longtime talisman, first baseman Joey Votto is prominently featured. For example, one of his photos was used to alert fans about how close they were to experience this game in person or on television:
#MLBatFieldOfDreams loading
90% pic.twitter.com/r6LJAuTyKW
- Cincinnati Reds (@Reds) August 4, 2022
Much like the telecast, the Reds' social-media profiles have been highlighting the utter beauty of the game's setting. Without high-rise buildings or light pollution, the sprawling landscape seems to have a personality all its own. Whether it's glamorous daylight shots, aerial views of the logos cut into the cornfields beyond the right-field wall, the breathtaking vistas at dusk and the sunset, or the vibe when the flood lights are turned on, there's nothing quite like baseball in Iowa. As nature paints a masterpiece on its canvas, the crew has been sharing some of the stunning shots with their audience without much of a description:
A-maize-ing. #MLBatFieldOfDreams pic.twitter.com/h51n5Wszhs
- Cincinnati Reds (@Reds) August 11, 2022
They built it, so we will come.#MLBatFieldOfDreams pic.twitter.com/Oq2fSChV9E
- Cincinnati Reds (@Reds) August 6, 2022
Working 483 miles from home, the onsite team features a core group of five. At the helm is Senior Director, social media and content strategy, Lisa Braun, a 13-year veteran of the organization, and Director, PR and photography, Michael Anderson. Supporting them is a trio providing the boots on the ground at the Field of Dreams complex. Team Photographer Emilee Chinn is capturing all the still photos and static visuals seen on all social-media platforms and will be positioned at field level to shoot action shots during the game; Social Media Manager Nolan Mattson handles the posting and execution of the team's strategy; and Video Producer Landen Brocato is recording footage to be distributed via the club's digital channels.
In terms of the bigger picture, this once-in-a-lifetime game means something different to each person working on it. For Brocato, it'll be the start of a new era: after 2 years at North Dakota State University and eight months with the Kansas City Royals, he is working his first official game with the Cincinnati Reds. For Votto, both the movie and his participation in this game will transcend any ordinary day on the diamond:
I was raised on this movie. My family had a collection of VHS tapes and one of them was Field of Dreams. I would watch it often. ( spoilers ahead)
- Joey Votto (@JoeyVotto) August 10, 2022
My father passed away 14+ years ago. So it is impossible for me not to feel an emotional connection to the moment where Ray asks his father for a catch. One more moment together.
- Joey Votto (@JoeyVotto) August 10, 2022
Getting the opportunity to play a game at the mythical field that sowed the seeds of hope for a Major League Baseball career is a significant moment for me. Couple that with the father/son
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Live From MLB at Field of Dreams: Cincinnati Reds Digital Team Celebrates One of Baseball's Oldest Franchises The club's social presence focuses on the environment and the team's history By Kristian Hern ndez, Senior Editor 
