Live From MLB at Field of Dreams: Cincinnati Reds Digital Team Celebrates One of Baseball's Oldest Franchises The club's social presence focuses on the environment and the team's history By Kristian Hern ndez, Senior Editor
Thursday, August 11, 2022 - 7:00 am
Print This Story | Subscribe
Story Highlights
If you look at one of the more poignant scenes in Field of Dreams - the moment when Archibald Moonlight Graham returns to the field as the much older Dr. Graham - you see a handful of old-school players from the 1920s. The sharpest eyes will note, near the back of the crowd, the look of the 1919 Cincinnati Reds. Recalling this shot in the film and honoring a baseball team founded in the 19th century, the club's digital team is emphasizing both the throwback uniforms being worn during Thursday night's game and the history of the 141-year-old franchise.
In what has become similar to the uniform drops for the Army-Navy Game, fans were extremely excited when the Reds announced their look for the 2022 MLB at Field of Dreams game. The 1919 jerseys are a departure from the Reds' typical home uniform with the generic white template. Introduced to celebrate the team's first appearance in the World Series, the 1919 version was the first of many iterations of striped uniforms worn at home. Other versions were worn in 1961-66, 1967, 1993-98, 1999, 2000-03, and 2003-06.
The Cincinnati Reds' digital team onsite in Dyersville, IA: (from left) Michael Anderson, Lisa Braun, Landen Brocato, Emilee Chinn, and Nolan Mattson
Although the team has opted for the striped uniform over the years, it has been a decade and a half since players donned a full striped outfit. Other elements of the MLB at Field of Dreams uniform have Reds fans fired up. It'll be the first time the batting helmets carry the vintage logo because helmets weren't required by the league until 1971. The Aug. 8 announcement, a simple tweet showing the essential details of Thursday's uniform, has received nearly 900 retweets and more than 7,500 likes:
Party like it's 1919 #MLBatFieldOfDreams #RedsThreads pic.twitter.com/62HQCGYj5p
- Cincinnati Reds (@Reds) August 8, 2022
A full four days before the uniforms were released to the public, the Reds were hyping the game as much as possible. Doing an impressive job of building anticipation for the occasion while also covering the other regular-season games, the organization used the backdrop of a special MLB at Field of Dreams photo shoot. Positioned in front of a backdrop that looks a lot like the atmosphere of Dyersville, IA, or within the actual cornfields surrounding the field, various players from the team are photographed with either bats or corn husks in hand:
BECAUSE CORN IS AWESOME. #MLBatFieldOfDreams pic.twitter.com/sJZ8oqhqWS
- Cincinnati Reds (@Reds) August 9, 2022
As the team's longtime talisman, first baseman Joey Votto is prominently featured. For example, one of his photos was used to alert fans about how close they were to experience this game in person or on television:
#MLBatFieldOfDreams loading
90% pic.twitter.com/r6LJAuTyKW
- Cincinnati Reds (@Reds) August 4, 2022
Much like the telecast, the Reds' social-media profiles have been highlighting the utter beauty of the game's setting. Without high-rise buildings or light pollution, the sprawling landscape seems to have a personality all its own. Whether it's glamorous daylight shots, aerial views of the logos cut into the cornfields beyond the right-field wall, the breathtaking vistas at dusk and the sunset, or the vibe when the flood lights are turned on, there's nothing quite like baseball in Iowa. As nature paints a masterpiece on its canvas, the crew has been sharing some of the stunning shots with their audience without much of a description:
A-maize-ing. #MLBatFieldOfDreams pic.twitter.com/h51n5Wszhs
- Cincinnati Reds (@Reds) August 11, 2022
They built it, so we will come.#MLBatFieldOfDreams pic.twitter.com/Oq2fSChV9E
- Cincinnati Reds (@Reds) August 6, 2022
Working 483 miles from home, the onsite team features a core group of five. At the helm is Senior Director, social media and content strategy, Lisa Braun, a 13-year veteran of the organization, and Director, PR and photography, Michael Anderson. Supporting them is a trio providing the boots on the ground at the Field of Dreams complex. Team Photographer Emilee Chinn is capturing all the still photos and static visuals seen on all social-media platforms and will be positioned at field level to shoot action shots during the game; Social Media Manager Nolan Mattson handles the posting and execution of the team's strategy; and Video Producer Landen Brocato is recording footage to be distributed via the club's digital channels.
In terms of the bigger picture, this once-in-a-lifetime game means something different to each person working on it. For Brocato, it'll be the start of a new era: after 2 years at North Dakota State University and eight months with the Kansas City Royals, he is working his first official game with the Cincinnati Reds. For Votto, both the movie and his participation in this game will transcend any ordinary day on the diamond:
I was raised on this movie. My family had a collection of VHS tapes and one of them was Field of Dreams. I would watch it often. ( spoilers ahead)
- Joey Votto (@JoeyVotto) August 10, 2022
My father passed away 14+ years ago. So it is impossible for me not to feel an emotional connection to the moment where Ray asks his father for a catch. One more moment together.
- Joey Votto (@JoeyVotto) August 10, 2022
Getting the opportunity to play a game at the mythical field that sowed the seeds of hope for a Major League Baseball career is a significant moment for me. Couple that with the father/son
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
Live From MLB at Field of Dreams: Cincinnati Reds Digital Team Celebrates One of Baseball's Oldest Franchises The club's social presence focuses on the environment and the team's history By Kristian Hern ndez, Senior Editor 
