Sony Pixel Power calrec Sony

Sound So Loud You Can See It

01/07/2015

In a fusion of Cymatics experiments, Sony has created a stunning video merging light, colour and sound to showcase the incredible sound pressure and lighting capabilities of its new MHC-V7Dspeaker. The High Powered Audio System is a true party beast that can get anything moving, in the video it uses Cymatics (the visual representation of sound) to make earth, water and paint dance to Kiesza's chart breaking megahit Hideaway in an effort to visualise its true power.

This incredible Cymatics effect was discovered in 1680 by Robert Hooke and refers to the study of making sound visible, usually through controlled displacement of particles on vibrating plates or membranes. In this experiment the vibrations were created by the powerful sound of Sony's MHC-V7D.

Alberto Ayala, director of Vision and Sound at Sony Europe, said: The MHC-V7D marries incredible audio and visual effects including gesture control and LED speakers which create a unique sound experience. The beauty of Cymatics is that it literally creates visuals from the sound pressure of the MHC-V7D and combines audio and visual in a way that means people will see Hideaway in a completely new light, just as if they listened to it through our High Powered Audio systems.

Working with creative production studio Unit 9's pioneering Innovation Architect Yifei Chai and his team, Sony's video takes you to the heart of the MHC-V7D where resonating sand, dancing paint, sonic water sculptures, and ferrofluid are manipulated in visually arresting ways. The video follows a fascinating journey within the MHC-V7D, navigating through the speaker from the moment it's switched on and taking the viewer as close as possible to the mysterious world of sonics.

In the video the woofer powers various visual effects that are designed to coordinate with the instruments, sound spikes and vocals in Hideaway, and thus mimic the song's journey from its dark and quiet beginning into the woofer, towards a final visual crescendo which sparks to life the science of sound.

Sonic water sculptures, created using a petri dish filled with vodka and placed on the MHC-V7D's sub-woofer, translate the invisible track into concentric circles tripling in tandem with the track's vocal.

The power of the audio is next visualised by a captivating Chladni Plate- a thin metal sheet covered with sand and attached above the speaker - where the beautiful effect of Hideaway's audio frequencies can be seen manipulating the sand into a series of patterns that visualise the song's resonance.

Ferrofluid was used to showcase the amazing gesture controls of the MHC-V7D. Containing tiny particles ( 10 nm diameter) of a magnetic solid suspended in a liquid medium, ferrofluid has the fluid properties of a liquid and the magnetic properties of a solid. Using electro magnets synced to the beat from Hideaway, the ferrofluid rhythmically distorts into a display of abstract spikes that demonstrate the song's impressive bass by reacting in time with the music, whilst representing the hands free way you can interact with the MHC-V7D through its gesture controls. The ferrofluid is then illuminated with lights that match the speakers' adjustable space illuminating party lights that also synchronise with the beat.

Finally, to demonstrate the Smart High Power Technology of the speaker which creates an incredible 1550w sound pressure and soul-shaking bass, a combination of three dancing paints was put directly onto the woofer. As Hideaway plays, the paint is shot in ultra-slow motion as it jumps' to the rhythm of the track, the colours mixing and globules of paint falling back to visually paint a picture using the power and sound pressure of the MHC-V7D.

Finally, the camera withdraws from the speaker as it powers down from the song.

Unit 9 Director, Cole Paviour,was chosen by Sony for this visual adventurefor his storytelling of psychology through compelling cinematic photography which has shown his leadership in a new generation of digital filmmaking. Speaking about this project the forward thinking artist said: It was a real privilege to collaborate with Sony on this project, and a great opportunity to explore and experiment with Cymatics to bring the immense power of Sony's speaker technology to life.

Our objective was to give the audience a sensory experience like no other; one that reflects the sensations felt when being in the same room as these products.

The results are incredible: geometric patterns formed by the vibrations of specific audio frequencies, water that precisely mimics the dynamic range of vocals, and ferrofluid that dances and evolves into spectacular formations due to electro magnets triggered by base notes.

The Sony's MHC-V7D is designed to convert your home into an epic dance floor this new High Powered Audio system aims to create the best possible sound quality and volume levels to give you the electric feeling of dancing the night away with your friends in a world-class nightclub.

Product Information

MHC-V7D - House-shaking bass and exciting new party features in compact design

The MHC-V7D delivers soul shaking bass, with 1550W[1] of sound pressure (RMS 1440W, 105.5dB SPL) thanks to Sony's new Smart High Power Technology,designed to increase acoustic pressure. Featuring Sony's Clear Audio+ technology to optimise sound settings with one single touch as well as a Football mode that enhances the atmosphere of sporting events, the MHC-V7D provides ideal, occasion specific sound, whether you are hosting a party, watching the game, or having a chilled night in.

Enhance your favourite tracks with easily controllable DJ and Sampler sound effects, such as audience cheers and reggae horns or add your own voice to your favourite songs with two Microphone inputs for Karaoke. The bass bumping MHC-V7D
LINK: http://presscentre.sony.eu/pressreleases/sound-so-loud-you-can-see-it-...
See more stories from sony

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

09/03/2026

Judge Rules VOA's Kari Lake Has Acted Unlawfully'

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Utah Scientific Adds Three Companies To Technology Partner Program

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Broadpeak Showcases Premium Live Streaming Advanced Monet...

Broadpeak, a leader in streaming and monetization at scale, will showcase its latest innovations for broadcasters and streaming platforms at NAB Show 2026 (boot...

09/03/2026

RT supports launch of The Replay' Bringing the Voice of Mchel Muircheartaigh Back to Irish Homes and reconnecting lost memories

A powerful new national initiative supporting people living with dementia launch...

09/03/2026

How AI Is Driving Revenue, Cutting Costs and Boosting Productivity for Every Industry in 2026

AI is everywhere and accelerating everything - becoming essential infrastructure...

09/03/2026

ABB Robotics Taps NVIDIA Omniverse to Deliver IndustrialGrade Physical AI at Scale

ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...

07/03/2026

NAB Show: Tedial to Showcase Solutions for Future of Media Operations

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...

06/03/2026

LTN, MediaKind Partner to Deliver Integrated Reliable IP Transport and Edge Processing

LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...

06/03/2026

X Games Brings First-Ever Summer Championship Event to New Orleans in July

X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...

06/03/2026

Chyron Releases New Edition of AXIS Maps

As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlighting its Latest Design and Integration Projects

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...

06/03/2026

Net Insight Sets New Standard for Live Media Operations with Nimbra Live Intelligence

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...

06/03/2026

SES Adds New MEO Capacity as Latest O3b mPOWER Satellites Enter Commercial Service

SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...

06/03/2026

LucidLink Launches Connect to Extend Instant Access to Data Stores

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...

06/03/2026

Case Study: Panasonic Projection Brings Paddington to Life in London's West End

Panasonic helped bring the world of Paddington: The Musical to life through imme...

06/03/2026

SVG GameDay, Ep. 6: Cincinnati Bengals' Alex Schweppe - Welcome to the Jungle

In-venue and creative video staffers at the professional and collegiate level ha...

06/03/2026

Ratings Roundup: Post Olympics High, NHL on ESPN Viewership Spikes Over 50%

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...

06/03/2026

Riedel Communications Demos Product Innovations at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This ye...

06/03/2026

SVG Sit-Down: Midco Sports' Andy Price and Craig DeWit on How the Dakotas-Based RSN Is Redefining Regional Sports Media

Midco Sports isn't your typical regional sports network. Backed by nearly a ...

06/03/2026

Inside the Paralympics with OBS Producer Josephine Xiaofan

The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...

06/03/2026

Apple TV Kicks Off F1 Era in U.S. With Driver Tracker, On-Board Cameras, Multiview, Sky Sports Feed

Apple TV subscribers will have access to as many as 30 additional live feeds acr...

06/03/2026

Ten Years On, South African Hip-Hop Artist Kwesta Reflects on DaKAR II'

Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...

06/03/2026

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair Media releases The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...

06/03/2026

Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*

Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen&#...

06/03/2026

MXL Moves Into Stable Production Release

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

LTN, MediaKind Partner on Industry Transition From C-Band to IP

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Roku Unveils 'Roklue' Interactive Content Discovery Feature

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

FCC Releases Tentative Agenda for March Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

ESPN to Air Animated Version of Capitals vs. Rangers NHL Game

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Tedial to Highlight AI-Fueled Media Lifecycle at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

esRadio Advances with DHD RX2 Audio Production Consoles

Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...

06/03/2026

LucidLink launches Connect to extend instant access to da...

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlight...

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...

06/03/2026

Net Insight sets a New Standard for Live Media Operations...

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...

06/03/2026

Interra Systems Focuses on StreamingFirst QC Monitoring a...

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...

06/03/2026

Riedel Communications at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...

06/03/2026

LTN and MediaKind partner to deliver integrated reliable...

New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution LTN and MediaKi...

06/03/2026

VEON and JazzWorld Advance Pakistan's Digital Financial Future with Acquisition of TPL Insurance

06 Mar 2026 VEON and JazzWorld Advance Pakistan's Digital Financial Future ...

06/03/2026

Teaser revealed for Saturday Night Live UK

Friday 6 March 2026 Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'. Privacy...

06/03/2026

Announcing 'Barbara - Becoming Shirin David'

Back to All News Announcing Barbara - Becoming Shirin David Entertainment 06 March 2026 GlobalGermany Link copied to clipboard Available exclusively on N...

06/03/2026

F1: Bringing real Formula 1 sound to cinema

Discover how the F1 sound team turned a real Grand Prix into a cinematic experience. Director Joseph Kosinski and his team worked directly with the Formula On...

06/03/2026

Arvato Systems Joins Initiative D21 e. V.

Arvato Systems Joins Initiative D21 e. V. Shaping digital transformation together Collaboration in Germanys largest network for the digital society Membersh...