At NAB 2016 on the Vizrt booth Astucemedia, a leading provider of creative and technical services and data will unveil the latest version of its Astucemedia Data Platform (ADP) for Sports-a powerful, full-featured solution that simplifies the often complex process of creating and managing visually pleasing live broadcast graphics infused with real-time data feeds.
The ADP for Sports puts broadcasters at the helm of a reliable, open, software-based workflow that simplifies the process of generating live TV graphics integrated with real-time data feeds from STATS, OPTA, and other sports data service providers.
At NAB, Astucemedia will demonstrate its system's data-driven graphics capabilities-including modules tailored to the unique needs of soccer, football, basketball, hockey, golf, tennis and motorsports.
Live sports telecasts rely heavily on graphics to quickly and clearly convey the big data viewers immediately need to know to fully enjoy the game or event they're watching. To be effective, these graphics must present voluminous statistical information in a visually appealing way that engages viewer interest and reinforces channel branding, said Alexandre Leclerc, President of Astucemedia.
Designed as a modular environment, the platform automatically ingests data as it streams in, and populates pre-designed, customizable graphics templates with the key information to be presented. The platform leverages custom plug-ins, created by Astucemedia, which seamlessly integrate the platform with graphics software from Vizrt, such as Viz Trio and Viz Content Pilot, as well as ingesting and managing dynamic assets within the Viz One media asset management system.
Astucemedia will also highlight its platform's seamless data integration with another Vizrt system, Viz Libero, a 3D virtual sports solution used to generate live 3D replays, novel game perspectives and sports analysis.
With our portfolio of custom Vizrt plug-ins, our data platform is now able to capture valuable in-game data-such as scores, goals, player statistics, leaderboards, team standings, heatmaps, formations and more-and integrate it within the live graphics displays generated by Viz Libero, said Leclerc. Users are completely free to use, modify, repurpose and monetize these graphics anytime, any way they wish, because they own the rights to the assets.
At the Vizrt booth, Astucemedia will also demonstrate interactive broadcast graphics created especially for soccer coverage and analysis. On-camera presenters access the interactive graphics by using an on-set touchscreen display to call up graphics containing any information they may need-from the ADP-that illustrates the story they want to tell their viewers.
While many broadcast customers already use technology from Vizrt and other graphics companies, Leclerc added, Our data platform goes above and beyond to make integrating real-time data into live sports graphics a much simpler, more accurate and reliable process that's up to the challenges posed by even the most demanding live sporting events. We are not only simplifying graphics creation, we're improving workflows considerably.
The complexity involved with real-time data-driven graphics has been taken care of by the ADP for Sports' smart design and underlying technology. Customers can begin creating sophisticated graphics displays on day one without any need to write their own code, yet still have the flexibility of changing the logic and creating custom code.
Everything they need for user-customized graphics creation is right there-including the data ingest, external-APIs, intelligent template logic, plugins, live data monitoring web terminal, and data publishing to various platforms. This self-contained, flexible, open ecosystem also drives multiple visualization platforms, such as broadcast graphics engines for mobile and 2nd screen apps, making it extensible and future-proof.
ADP for Sports also features a Motor Sports module-an exclusive, real-time auto racing application-that ingests and processes live, in-car telemetry and timing data from the series, such as NASCAR, INDYCAR and MotoGP and others, as well as the data provided by the racetracks where the events are held. This data can be seamlessly integrated with posts from Facebook, Twitter, Instagram and other social media platforms.
We are working in partnership with Panasonic to provide spectacular, big-screen data-driven graphics for the upcoming Indy500 Centennial, as well as for various races at the Texas Motor Speedway and Bristol Motor Speedway, Leclerc said. Astucemedia collaborated with Panasonic on a series of races during 2015, including the Indy500 at the Indianapolis Motor Speedway and Crown Royal's Jeff Kyle 400 race at the Brickyard.
Besides the Astucemedia Data Platform for Sports, Astucemedia also offers ADP modules dedicated to the creation of data-driven graphics for U.S. elections, financial market data, weather, social media and news.
Astucemedia's data platform is the culmination of its more than a decade of experience providing world-class creative and technical expertise and data management software. The company also provides a full range of creative design services performed by a talented team dedicated to creating fresh, trendsetting broadcast graphics, templates, and channel branding imagery that bring visual concepts to fruition on-screen.
About Astucemedia
Based in Montreal, Canada, Astucemedia is a pioneer in real-time broadcast graphics design and data integration. Its innovative Astucemedia Data Management Platform integrates real-time streams from multiple vendors of finance, social, sports, weather, news, and election data into a unified workflow. Its robust, dependable API adapts data-driven graphics to any real-time broadcast graphics engine, web or mobile application. A
Most recent headlines
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
At NAB 2016 on the Vizrt booth Astucemedia, a leading provider of creative and technical services and data will unveil the latest version of its Astucemedia Data Platform (ADP) for Sports-a powerful, full-featured solution that simplifies the often complex process of creating and managing visually pleasing live broadcast graphics infused with real-time data feeds.
