Draftfcb and Hellocomputer are flying high over the Mother City following their performance at The Loerie Awards 2013 held in Cape Town.
Their tally on the first evening of the two-night strong event included one of only two Grand Prix awarded on the night, four Silvers and four Bronzes
Draftfcb Cape Town's Engen Fire Blanket Calendar' was the recipient of the Grand Prix. This work, which had won Silver for the agency earlier this year in Cannes, also received an Ubuntu Silver.
We're obviously delighted about our Grand Prix - what a thrill to receive the first awarded at this year's ceremony. Engen's Fire Blanket is an idea that has caught the world's imagination, and we look forward to a long life for the initiative, said Draftfcb Cape Town Executive Creative Director, Mike Barnwell.
Furthermore, adding our awards at the Pendoring Awards gives us a Royal Flush' for the weekend - a Grand Prix, Gold, Silver and Bronze! That's also quite special.
The full list of awards going to Draftfcb agencies on the night were:
Grand Prix - Draftfcb Cape Town - Engen Fire Blanket Calendar'
Silver - Hellocomputer - Castle Lite Extra Cold Mind Booth'
Silver - Hellocomputer - Toyota Hilux Dakar Emailer
Silver - Hellocomputer/Draftfcb Johannesburg - Johannesburg Zoo World's First Tweeting Badger'
Silver Ubuntu - Draftfcb Cape Town - Engen Fire Blanket Calendar'
Bronze - Hellocomputer - Toyota Hilux Dakar mixed media campaign
Bronze (Campign) - Hellocomputer/Draftfcb Johannesburg - Johannesburg Zoo World's First Tweeting Badger'
Bronze (Media Innovation) - Hellocomputer/Draftfcb Johannesburg - Johannesburg Zoo World's First Tweeting Badger'
Bronze - Draftfcb Cape Town - Vital Health Foods A Small Big Idea'
Bronze Ubuntu - Draftfcb Social Marketing - Eskom Operation Khanyisa'
Campaign Craft - Hellocomputer/Draftfcb Johannesburg - Johannesburg Zoo World's First Tweeting Badger'
Celebrating the agencies' successes on the first night of the event, Hellocomputer managing director David Moffatt praised the teams in both the Johannesburg and Cape Town offices saying that they'd innovated in the strategic, the creative and the technical spheres.
On the second evening (Sunday September 22), which awarded the above-the-line categories, Draftfcb added more Loeries to the tally, all awards coming from the radio category.
These included a Silver for Draftfcb Johannesburg and Toyota, a Bronze for Draftfcb Cape Town and The Peninsula School Feeding Association; and a Campaign Craft for Draftfcb Johannesburg and Toyota.
The group's performance at Loeries follows a spectacular result at the Pendoring Advertising Awards, held on Friday (September 20). Here, it won a total of seven awards, including the Prestige Award.
Taking it and clients to the stage were Draftfcb Johannesburg's campaign for Toyota Taai Oumas, Taai Tieners, Taai Meisies', which won the Prestige Award as well as a Radio Gold.
Another radio campaign by Draftfcb Johannesburg for Toyota Automark was awarded a Radio Gold in the Truly South African category while Draftfcb Cape Town's Fire Blanket Calendar for Engen was awarded Gold in the Truly South African general category.
Draftfcb Cape Town's work for Pendoring 2012 won that agency three Silvers. In the category Television/cinema with a production budget less than R500 000 it was Afrikaans Kom Kaap Toe' while in the Posters, it was Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio'. Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio' also won in the Craft category for illustration.
Chief Creative Officer Brett Morris praised the teamwork which resulted in the wins over the weekend.
Draftfcb has a well-deserved reputation of crafting South Africa's favourite advertising and, in doing so, building the country's favourite brands. The fact that we consistently produce advertising that resonates with ordinary South African's is testament to single one of the people that work for us. We're a meritocracy, not an autocracy.
And we're very proud to draw on our experiences as ordinary South Africans to win the hearts and minds of the consumers that matter to our clients.
We love ideas that matter to ordinary South Africans and we care deeply what they think because they are the ultimate judges of our work, they are the ones who decide whether our work is a success.
And, we don't just create South Africa's favourite advertising in English, we do so in many of South Africa's official languages, as our performance at both Pendorings and Loeries this weekend shows, said Morris.
It is very important for us to be recognised for producing great work in indigenous languages and around truly South African issues, such as the Silver Ubuntu Award for Engen Fire Blanket and the Bronze for Operation Khanyisa.
00:00
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
Draftfcb and Hellocomputer are flying high over the Mother City following their performance at The Loerie Awards 2013 held in Cape Town.
