
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, efficient workflow that meets the deadlines and makes consumers happy
By Contributor
Published: March 18, 2024 Updated: March 19, 2024
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, efficient workflow that meets the deadlines and makes consumers happy
target=_blank title=Share on LinkedIn class=share-linkedin>
Most broadcasters and media providers know the reality of the production workflow - it's high pressured with teams tasked with tight deadlines and delivery expectations with little room for error. The broadcast production process uses a lot of time and resources and may not be as sustainable as it could be.
This has led to intense debate and exploration surrounding the broadcast production workflow, with broadcasters and media providers trying to find an efficient method to make the process run smoothly and consistently, whilst also considering a sustainable approach. The problem is that many widely used systems implemented by media service providers and broadcasters save less time for little value, meaning more resources and energy being wasted - making the broadcast production process for many providers lengthy and inefficient, as well as unsustainable.
The end game is to reduce the noise and eventually create a more sustainable, efficient workflow that meets the deadlines and makes consumers happy. The question is, how do we achieve this?
Beginning to prioritise sustainability In order to prioritise sustainability in the broadcast production workflow, there are a few elements that need to be considered. The key to sustainable workflows is streamlining processes and maximising efficiency. While the process of logging and adding metadata, and reviewing is almost always done these days, the key thing for an efficient and more sustainable workflow is the stage at which these processes are done. By doing this early on before footage is added to the workflow helps save time, and ultimately streamlines the entire process from camera to delivery.
With advances in technology and cloud availability, the added benefit is being able to carry out logging and reviewing remotely further reducing the carbon footprint of production. Being able to reduce equipment and travel costs, not to mention resources, plays a pivotal role in contributing to a sustainable and efficient production process. By implementing remote production into the broadcast workflow, media operators in separate locations to where the footage is being produced can begin to upload content from cameras direct to the cloud reducing the need for heavy, bulky equipment such as OB trucks and various other equipment that would usually to be transported to an on-prem site.
Logging and reviewing - creating a path to sustainability Logging and reviewing content as it is being recorded is more efficient and quicker than editors waiting for content to be ingested and saved to storage before they can start the post-production editing process. By logging footage before it is brought into the main workflow, editors can add metadata that identifies certain elements within the content such as actors, sports figures, musicians or even something as simple as what is happening at that precise moment - emotions, expressions, and audience reaction. Markers can also be added at this stage for post-production editors to use in their process at the next stage in the workflow. Not only does this help with the overall efficiency of the workflow, but ultimately aids in creating higher quality, engaging content for the viewer.
Not just this, but if logging and review is done at the stage content is recorded, media operators can tag, log and curate external materials that aid in further efficiencies for the editing process. Marking highlighted content and key clips makes the overall process much quicker and more efficient in the post-production stage.
This approach to the broadcast production workflow means content is ready end-to-end in less time, having used less energy and resources to produce it. Overall, it is more cost-effective for organisations. They are having to pay for less equipment and people that would ordinarily be needed to operate an on-prem production set up and some of the lengthy processes are also removed which often increase costs at every turn.
What does the future look like? With the broadcast and media industry changing so much in recent years, it is essential for the industry to consider the sustainability of its solutions. Being more efficient in the production stage brings efficiency savings later as content moves through the supply chain. Building a sustainable broadcast production workflow is the first step in creating not only a greener method of operation but a more efficient one too.
Taking the time and effort to move towards a workflow with reduced energy, travel and on-prem requirements not only benefits the sustainable nature of our workflows but also the widespread efficiency and application of industry professionals and teams working on these projects.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...