
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, efficient workflow that meets the deadlines and makes consumers happy
By Contributor
Published: March 18, 2024 Updated: March 19, 2024
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, efficient workflow that meets the deadlines and makes consumers happy
target=_blank title=Share on LinkedIn class=share-linkedin>
Most broadcasters and media providers know the reality of the production workflow - it's high pressured with teams tasked with tight deadlines and delivery expectations with little room for error. The broadcast production process uses a lot of time and resources and may not be as sustainable as it could be.
This has led to intense debate and exploration surrounding the broadcast production workflow, with broadcasters and media providers trying to find an efficient method to make the process run smoothly and consistently, whilst also considering a sustainable approach. The problem is that many widely used systems implemented by media service providers and broadcasters save less time for little value, meaning more resources and energy being wasted - making the broadcast production process for many providers lengthy and inefficient, as well as unsustainable.
The end game is to reduce the noise and eventually create a more sustainable, efficient workflow that meets the deadlines and makes consumers happy. The question is, how do we achieve this?
Beginning to prioritise sustainability In order to prioritise sustainability in the broadcast production workflow, there are a few elements that need to be considered. The key to sustainable workflows is streamlining processes and maximising efficiency. While the process of logging and adding metadata, and reviewing is almost always done these days, the key thing for an efficient and more sustainable workflow is the stage at which these processes are done. By doing this early on before footage is added to the workflow helps save time, and ultimately streamlines the entire process from camera to delivery.
With advances in technology and cloud availability, the added benefit is being able to carry out logging and reviewing remotely further reducing the carbon footprint of production. Being able to reduce equipment and travel costs, not to mention resources, plays a pivotal role in contributing to a sustainable and efficient production process. By implementing remote production into the broadcast workflow, media operators in separate locations to where the footage is being produced can begin to upload content from cameras direct to the cloud reducing the need for heavy, bulky equipment such as OB trucks and various other equipment that would usually to be transported to an on-prem site.
Logging and reviewing - creating a path to sustainability Logging and reviewing content as it is being recorded is more efficient and quicker than editors waiting for content to be ingested and saved to storage before they can start the post-production editing process. By logging footage before it is brought into the main workflow, editors can add metadata that identifies certain elements within the content such as actors, sports figures, musicians or even something as simple as what is happening at that precise moment - emotions, expressions, and audience reaction. Markers can also be added at this stage for post-production editors to use in their process at the next stage in the workflow. Not only does this help with the overall efficiency of the workflow, but ultimately aids in creating higher quality, engaging content for the viewer.
Not just this, but if logging and review is done at the stage content is recorded, media operators can tag, log and curate external materials that aid in further efficiencies for the editing process. Marking highlighted content and key clips makes the overall process much quicker and more efficient in the post-production stage.
This approach to the broadcast production workflow means content is ready end-to-end in less time, having used less energy and resources to produce it. Overall, it is more cost-effective for organisations. They are having to pay for less equipment and people that would ordinarily be needed to operate an on-prem production set up and some of the lengthy processes are also removed which often increase costs at every turn.
What does the future look like? With the broadcast and media industry changing so much in recent years, it is essential for the industry to consider the sustainability of its solutions. Being more efficient in the production stage brings efficiency savings later as content moves through the supply chain. Building a sustainable broadcast production workflow is the first step in creating not only a greener method of operation but a more efficient one too.
Taking the time and effort to move towards a workflow with reduced energy, travel and on-prem requirements not only benefits the sustainable nature of our workflows but also the widespread efficiency and application of industry professionals and teams working on these projects.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
For more than three decades, Re-recording Mixer Andrew Wilson, AMPS, CAS, has helped bring the natural world to the screen with exceptional audio enjoyed by mil...
03/06/2026
Telestream, a global leader in media workflow technologies, will showcase its latest innovations for modern AV production environments at InfoComm 2026 (Booth N...
03/06/2026
DPA Microphones will present a comprehensive portfolio of integrated audio solutions designed to meet the evolving needs of today's professional AV environm...
03/06/2026
Lightware announces the GVN-HC-TX220AP, a new transmitter in the Gemini GVN 1G AV-over-IP family that introduces full-featured USB-C for professional 1Gb AV-ove...
03/06/2026
Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and Minno, the global leader in faith-based content...
03/06/2026
Alfalite, Europe's only LED display manufacturer, has completed a new broadcast installation with the deployment of two UHD Finepix 1.5 MATIX AlfaCOB LED di...
03/06/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is completing a contract to build eight...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Creamsource, known for its tried-and-true Vortex Series of cinematic lighting, has announced the Vortex2 (V2) and Vortex2 Soft (V2S), two compact additions to t...
03/06/2026
Do not read this media release! Andy Lee's smash-hit show returns to ABC thi...
03/06/2026
Faster, More Flexible AI Matting Fuels Boris FX Silhouette
Jessie Electa Petrov June 2, 2026
0 Comments
The 2026 release helps artists tackle complex ...
03/06/2026
La T l 's National League Hockey Expansion Powered by Blackmagic Design
Brie Clayton June 2, 2026
0 Comments
Blackmagic Videohub 120 120 12G provi...
03/06/2026
ZY Optics to Offer Exclusive First Look at Zone T1 Cine Kit at Cine Gear Expo 20...
03/06/2026
Berklee Alumni St. Vincent and Ruby Plume to Perform Together on St. Vincents 20...
03/06/2026
At CVPR, NVIDIA is unveiling new physical AI agent skills that help researchers ...
03/06/2026
What makes a robot gripper useful isn't that it can pick up one object - it&...
03/06/2026
RT has today announced Heineken 0.0 as the broadcast sponsor of their FIFA World Cup 2026 coverage.
The sponsorship, brokered by Dentsu, will see Heineken 0....
02/06/2026
Tennis Channel has completed a transition from satellite-based distribution to a...
02/06/2026
Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...
02/06/2026
Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...
02/06/2026
All Women's Sports Network (AWSN) has announced the live television schedule...
02/06/2026
Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...
02/06/2026
NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...
02/06/2026
Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...
02/06/2026
Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...
02/06/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
02/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...
02/06/2026
Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...
02/06/2026
The NHL has announced that Brothers Osborne will headline a free outdoor concert...
02/06/2026
CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...
02/06/2026
The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...
02/06/2026
Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...
02/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
02/06/2026
The department is broadcasting NCAA Baseball Super Regionals at Plainsman Park this weekend
Broadcast and production crews at Division I institutions are busy ...
02/06/2026
The initiative is extends beyond the league's arenas to team training rinks,...
02/06/2026
Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite by Olivia Wilde, an official selection of the 2026 Sundance Film Festival. (Co...
02/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
02/06/2026
Powerful new vocal-production tool announced
Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...