
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, efficient workflow that meets the deadlines and makes consumers happy
By Contributor
Published: March 18, 2024 Updated: March 19, 2024
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, efficient workflow that meets the deadlines and makes consumers happy
target=_blank title=Share on LinkedIn class=share-linkedin>
Most broadcasters and media providers know the reality of the production workflow - it's high pressured with teams tasked with tight deadlines and delivery expectations with little room for error. The broadcast production process uses a lot of time and resources and may not be as sustainable as it could be.
This has led to intense debate and exploration surrounding the broadcast production workflow, with broadcasters and media providers trying to find an efficient method to make the process run smoothly and consistently, whilst also considering a sustainable approach. The problem is that many widely used systems implemented by media service providers and broadcasters save less time for little value, meaning more resources and energy being wasted - making the broadcast production process for many providers lengthy and inefficient, as well as unsustainable.
The end game is to reduce the noise and eventually create a more sustainable, efficient workflow that meets the deadlines and makes consumers happy. The question is, how do we achieve this?
Beginning to prioritise sustainability In order to prioritise sustainability in the broadcast production workflow, there are a few elements that need to be considered. The key to sustainable workflows is streamlining processes and maximising efficiency. While the process of logging and adding metadata, and reviewing is almost always done these days, the key thing for an efficient and more sustainable workflow is the stage at which these processes are done. By doing this early on before footage is added to the workflow helps save time, and ultimately streamlines the entire process from camera to delivery.
With advances in technology and cloud availability, the added benefit is being able to carry out logging and reviewing remotely further reducing the carbon footprint of production. Being able to reduce equipment and travel costs, not to mention resources, plays a pivotal role in contributing to a sustainable and efficient production process. By implementing remote production into the broadcast workflow, media operators in separate locations to where the footage is being produced can begin to upload content from cameras direct to the cloud reducing the need for heavy, bulky equipment such as OB trucks and various other equipment that would usually to be transported to an on-prem site.
Logging and reviewing - creating a path to sustainability Logging and reviewing content as it is being recorded is more efficient and quicker than editors waiting for content to be ingested and saved to storage before they can start the post-production editing process. By logging footage before it is brought into the main workflow, editors can add metadata that identifies certain elements within the content such as actors, sports figures, musicians or even something as simple as what is happening at that precise moment - emotions, expressions, and audience reaction. Markers can also be added at this stage for post-production editors to use in their process at the next stage in the workflow. Not only does this help with the overall efficiency of the workflow, but ultimately aids in creating higher quality, engaging content for the viewer.
Not just this, but if logging and review is done at the stage content is recorded, media operators can tag, log and curate external materials that aid in further efficiencies for the editing process. Marking highlighted content and key clips makes the overall process much quicker and more efficient in the post-production stage.
This approach to the broadcast production workflow means content is ready end-to-end in less time, having used less energy and resources to produce it. Overall, it is more cost-effective for organisations. They are having to pay for less equipment and people that would ordinarily be needed to operate an on-prem production set up and some of the lengthy processes are also removed which often increase costs at every turn.
What does the future look like? With the broadcast and media industry changing so much in recent years, it is essential for the industry to consider the sustainability of its solutions. Being more efficient in the production stage brings efficiency savings later as content moves through the supply chain. Building a sustainable broadcast production workflow is the first step in creating not only a greener method of operation but a more efficient one too.
Taking the time and effort to move towards a workflow with reduced energy, travel and on-prem requirements not only benefits the sustainable nature of our workflows but also the widespread efficiency and application of industry professionals and teams working on these projects.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
24/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/06/2026
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady
NEW Y...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale!
Brie Clayton June 24, 2026
0 Comments
Twixtor v8.1 Standalone adds support for variab...
24/06/2026
Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event
Brie Clayton June 24, 2026
0 Comments
Blackmagic cameras, switchers, routers, recorder...
24/06/2026
Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad In...
24/06/2026
Mapping an Education How composer Chloe Clarke Smith navigated her Boston Conservatory experience and brought new meaning to her work
June 24, 2026
By
Sara...
24/06/2026
The Next Act Dean Krisha Marcano's vision for a connected Theater Division, and the fund making it possible
June 24, 2026
Photo by Eric Antoniou
The Or...
24/06/2026
Announcing STAGES Magazine 2026 Marking a decade since Boston Conservatory and Berklee College of Music joined forces, this issue spotlights some of the groun...
24/06/2026
In Brazil's TV 3.0 Trials, Appear's X5 is transporting live signals from Bras lia to S o Paulo over the public internet using secure, reliable next-gene...
24/06/2026
Melbourne, Australia - 24 June 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has named Heartland...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs
Brie Clayton June 23, 2026
0 Comments
First Rush is a native macOS application d...
24/06/2026
Vertical Drama Beneath Crimson Sails Created with Blackmagic Design
Brie Clayton June 23, 2026
0 Comments
Thunder Child Productions relies on cameras&...
24/06/2026
Why Dynamic Media Facilities Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along ...
24/06/2026
Comscore Announces Partnership with Amazon DSP to Expand Content Addressability ...
24/06/2026
From Cork to Limerick to Earagail:
RT is supporting 21 Arts and Cultural Events all over Ireland this July
RT Supporting the Arts is delighted to spotlight...
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...
23/06/2026
World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...
23/06/2026
FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...
23/06/2026
SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...
23/06/2026
Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...
23/06/2026
LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...
23/06/2026
Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...
23/06/2026
Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...
23/06/2026
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...
23/06/2026
The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer
Sennheiser Group is moving its Americas Regio...
23/06/2026
128 channels of signal routing & DSP
Announced just before the NAMM Show 2026, Violet Audio's latest digital audio matrix offers 128 channels of signal ...
23/06/2026
Latest Current expansion created by EPROM
Minimal Audio have just launched the latest Current Expansion, Memory Rites. Designed in collaboration with renown...
23/06/2026
Popular hardware EQ gets official plug-in emulation
Undertone Audio have just launched a new plug-in that brings one of their most popular hardware designs ...
23/06/2026
December 7, 2022
Colorfront (colorfront.com) - the multi-award-winning develope...
23/06/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
PlayBox Neo appoints Besco as Channel Reseller to establish a firm foothold in Asia Pacific's thriving high-tech export-driven economic boom
PlayBox Neo, t...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
LTN, a global leader in IP-based video transport and network services, today announced that PBS has selected LTN as its IP video partner to modernize and future...
23/06/2026
LiveU will introduce its Q Era to Australia and New Zealand for the first time at ABE2026 on Stand No. 25, (July 30 31). Leading the showcase is the LU900Q, a n...
23/06/2026
Miri Technologies Inc. has begun shipping its highly anticipated V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP ...